The document provides information about Coca-Cola's operations and management practices. It discusses Coca-Cola's planning process which includes its vision, mission, values, goals, and strategic and tactical plans. It also describes Coca-Cola's organizing efforts such as its organizational structure, departmentalization, work specialization, and emphasis on culture. Leadership at Coca-Cola is discussed along with decision making and communication processes. Finally, the document outlines Coca-Cola's controlling processes which include performance evaluation, reporting systems, and its strategic focus on building value.

1. CONTENT:
PLANNING
ORGANIZING
LEADING
CONTROLLING
THE POLC
FRAME WORK

2. PRESENTED BY GROUP # 7
Students of Master in Administrative Sciences (MAS-Final),
Department of Public Administration, University Of Karachi.
GOUP MEMEBRS:
QUDSIA BIBI
NASIR KHAN
UMER QURESHI
AAMIR SHAHZAD
MUHAMMAD ASIF KHAN
PRESENTED TO:
MR. ZIA KHURSHEED
SUBJECT:
PRINCIPLES OF MANAMEMENT (612)

3. THE COCA COLA COMPANY AN
INTRODUCTION
Coca-Cola Company is the world's largest beverage
company,The largest manufacturer, distributor and
marketer of non-alcoholic beverage concentrates and
syrups in the world and is one of the largest
corporations in the United States.
The company is best known for its flagship product
Coca Cola invented by pharmacist John Stith
Pemberton in 1886. The Coca-Cola formula and brand
was bought in 1889 by Asa Candler who incorporated
The Coca-Cola Company in 1892.
Besides its namesake Coca-Cola beverage, Coca-Cola
currently offers nearly 400 brands in over 200 countries
or territories and serves 1.5 billion servings each day.

4. COCA COLA IN PAKISTAN
The Coca-Cola Company entered the
Pakistani market in 1953, and since then it
has expanded rapidly to become one of the
leading beverage companies in Pakistan. Its
operations support the bottler, distributors,
retailers, and in addition 10 vendor
industries.

5. OUR BUSINESS MODEL IN
PAKISTAN
Our business model, termed as the “The Coca-Cola System”
encompasses the production, marketing, sales and distribution of
our beverages. The Coca-Cola System in Pakistan comprises of:
The Coca-Cola Export Corporation, Pakistan & Afghanistan
Region (TCCEC)
Coca-Cola Beverages Pakistan Limited (CCBPL) established
in 1996 by The Coca-Cola Company. Currently almost 50%
shares, along with management rights of CCBPL lie with
Coca-Cola İçecek (CCI), the sixth largest Coca-Cola bottler in
the world.
CCI has a presence in 10 countries including Azerbaijan, Iraq,
Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkey
and Turkmenistan.
Extensive network of distributors, retailers and customers.

6. OUR BUSINESS MODEL
TCCEC is responsible for the manufacturing and selling
of the concentrates, beverage bases and syrups to
CCBPL. It also owns the brands and heavily partakes in
consumer brand marketing initiatives, besides having a
comprehensive public affairs and communications
responsibility.
CCBPL manufactures, packages, merchandises and
distributes the produced branded beverages. As the
bottling company, CCBPL is also responsible for
developing local networks, so that the end product
reaches the consumer in its best quality. This includes
customer development, market investment, order
collection, delivery and lastly cash collection.
We, at Coca-Cola strongly believe in delivering
sustainable growth by investing in a healthier future for
the people and our planet. We are a company committed
to making a positive difference.

7. COCA COLA PRODUCT LINE
Coca Cola Pakistan has a very narrow product range. It has
the following brands in Pakistan.
Coca Cola
Sprite
Fanta
Diet Coke
Minute Maid now Rani Pulpi
Kinley
These products are sold in the market in different sizes of
bottles. These sizes are available for all its products.

8. CONTENT:
PLANNING
ORGANIZING
LEADING
CONTROLLING
PLANNING

9. CEO TURNAROUND PLANING
Coca-Cola CEO Muhtar Kent has a vision for the future.
 A renewed focus on soda.
 2020 vision.
 Boost performance by new innovation and
always remain discontent.
 Coca-Cola wants to become even more global
icon, expanding its business.
 Smart investments.
 The Secret Formula
–

10. MISSION STATMENT
– To refresh the world and inspire...
– Moments of happiness and optimism..
– To create values and make a difference...

11. VISION
Our vision serves as the framework for our Roadmap and guides
every aspect of our business by describing what we need to
accomplish in order to continue achieving sustainable, quality
growth.
People: Be a great place to work where people are inspired to be
the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
organization.

12. VALUES
Our values serve as a compass for our actions and describe how
we behave in the world.
LEADERSHIP: The courage to shape a better future.
COLLABORATION: Leverage collective genius.
INTEGRITY: Be real.
ACCOUNTABILITY: If it is to be it's up to me.
PASSION: Committed in heart and mind.
DIVERSITY: As inclusive as our brands.
QUALITY: What we do, we do well.

13. STRATEGIZING

14. Focus on Market
Focus on needs of
consumers,
customers and
franchise partners
Get out into the
market and listen,
observe and learn
Possess a world
view
Focus on
execution in the
marketplace every
day
Be insatiably
curious

15. Work Smart
Act with urgency
Remain
responsive to
change
Work efficiently
Have the courage
to change course
when needed
Remain
constructively
discontent

16. Act Like Owners
Be accountable
for our actions
and inactions
Steward system
assets and focus
on building value
Reward our
people for taking
risks and finding
better ways to
solve problems
Learn from our
outcomes -- what
worked and what
didn’t

17. Be the Brand
Inspire
creativity,
passion,
optimism and
fun

18. GOALS
Are to be globally known as a business.
Can strive towards innovation and create new
drinks.
Can continue to plan for the next five to ten
years.
Helping local communities and supporting
them financially, so they can create more
Businesses and Maximize Our Profit.

19. STRATEGIC GOALS
To continue to be an organization providing the
quality products to the valuable customers.
To select and retain the professional people for
the organization.
To project an outstanding corporate image.
To satisfy the customer through extra ordinary
service and an excellent service along with the
complete tactical and operational support.

20. OBJECTIVES
Fostering an open and inclusive environment
based on recognized workplace human rights,
where a highly motivated, productive and
committed workforce drives business success
through superior execution.
Conducting the business in ways that protect
and preserve the environment and integrating
principles of environmental stewardship and
sustainable development into the business
decisions and processes.

21. OBJECTIVES
Investing time, expertise and resources to
provide economic opportunity, improving the
quality of life, and fostering goodwill in
communities where the business operates,
through locally relevant initiatives.
Providing products and services that meet the
beverage needs of the consumers, while
providing sound and rewarding business
opportunities and benefits for customers,
suppliers, distributors and local communities.

22. TACTICAL PLANS
To increase the revenues by 20% as compared
to last year.
To increase the total retail customers by around
10%.
To increase the market share by 5%.

23. OPERATIONALS PLANS
To find new customers,
To retain existing ones,
To bring back the discontinued accounts.

24. CONTENT:
PLANNING
ORGANIZING
LEADING
CONTROLLING
ORGANIZING

25. ORGANIZATIONAL DESIGN
Organizing is the second management function. The
following steps are taken by the Coca Cola Company in
organizing their goals and objectives:
Departmentalization
Work Specialization
Delegation and Accountability
Resource Allocation
Organizing the Human Resources

26. ORGANIZING HUMAN RESOURCE
The company does the recruitment process when there
is a position empty and the recruitment is always done
on permanent basis in Coca Cola Company.
Our vision serves as the framework for our Road map
and guides every aspect of our business by describing
what we need to accomplish in order to continue
achieving sustainable, quality growth .
There is a high percentage of work specialization in the
Coca Cola Company because every manager is
appointed in the function in which he is expert so there
is no boredom or monotony.

27. ORGANIZING HUMAN RESOURCE
There is a high percentage of delegation in the
company. The work is done with proper authority and
responsibility.
When the issue of resource allocation comes into
action the Coca Cola Company has given the authority
to managers to use the resources of the company
where ever and whenever they are needed.

28. ORGANIZATION CULTURE
 Mission driven focused on refreshing mind,
inspiring, optimism.
• Role culture is the culture that Coca-Cola
adopts.
• Role culture is normally split up into a
number of functions include like accounts,
marketing and production.
• Culture works by logic and rationality rules
and procedures are the main source of
influence.

29. CORPORATE CULTURE
The Top management at coca cola also try to
emphasize to follow the prescribed culture of
the organization.
Coca Cola has formal and documented values
that are communicated to all the employees.
To ensure proper application of the rules and
behavior of the values, the top management act
as role models, and closely administer and
review their employees behavior

30. SOCIAL NETWORK
Coca Cola on e-social networks.
Facebook
Twitter
Linked In
You Tube
Flickers
Instagram
Google Plus

31. OTHER SOCIAL ACTIVITIES
COCA COLA FOUNDATION:
Priority Areas
Women: Economic empowerment and entrepreneurship
Water: Access to clean water, water conservation and
recycling
Well-Being: Active healthy living, education and youth
development

32. CONTENT:
PLANNING
ORGANIZING
LEADING
CONTROLLING
LEADING

33. LEADERSHIP
CEO and Chairman:
MUHTAR KENT
Leadership of TCCEC for Pakistan & Afghanistan Region:
RAZA AHMED, Director, Franchise & Commercial & Corporate
Leadership
FAHAD QADIR, Director, Public Affairs & Communications
RIZWAN ULLAH KHAN, General Manager
SARAH FAROOQ, Legal Counsel
KALEEM FAZAL, Region Finance Manager
QASIM MAHMOOD, Technical Services Manager
FAISAL HASHMI, HR-Strategic Business Partner
ALI AKBAR, Director Marketing
ATIQUE KHAWAJA, Senior Quality Environment Occupational
Safety & Health (QEOSH) Manager.

34. LEADERSHIP STYLE
The managers are responsible for taking major
administrative decisions.
Departmental managers are responsible for
leading and directing their subordinates.

35. COCA COLA
ORGANIZATION STRUCTURE:
DECISION MAKING
Decision making process is centralized the top management
takes decisions. The following are the areas where the
important decisions has been taken place:
– The Package Positioning
– Trade Discounts
– Advertisements
– Price Reductions
– Distribution

36. COCA COLA
ORGANIZATION STRUCTURE:
COMUNICATION
There is open environment in Coca Cola, which
discourages barriers among the members sharing
information
All Employees easily approach the Managers in any
problems.
Allows the employees to communicate with each other.
Before making decisions the top level managers
discuss it with the middle level managers shared till the
end.
Interdepartmental communication is done in the form of
formal and informal manners, to get the feedback of
the employees.

37. GROUPS/TEAMS
– Grouping of employees is done on the basis of
their common skills and work activities.
– Group members by promoting the interests of
the group members and by practicing social
equality.
– Group of employees are from all the levels,
functions and business units of the organization

38. EMPLOYEE MOTIVATION
Employee motivation is given a very
high consideration at Coca Cola. Following
tools has been applied for that
– High Attention
– Competitive Compensation Packages
– Promotions
– Bonus
– Performance Based Compensation
– Help them To Attain Individual Goals
– Safe & Healthy Working Environment
– Challenging Milestone

39. CONTENT:
PLANNING
ORGANIZING
LEADING
CONTROLLING
CONTROLLING

40. PROCESS / SYSTEM
Steward system assets and focus on building
value.
– Centralize system of control.
– System requirements that enable them to
quickly achieve scale and efficiencies bottling
system across the globe provide vital
information that is incorporated in the
strategies.

41. CONTROL PROCESS
Control is done through the evaluation, which is based on the
objectives. Developed different criteria and different reporting
and controlling systems.
Sales Persons Reporting system:
Every sales person directly reports to market developer of
his area
– Sales Persons Evaluation System:
Every salespersons evaluation is done on quarterly basis.
This evaluation also motivates salespeople to work hard
and get the promotion

42. STRATEGIC HRM
– Provide vital information to the employees that
Is incorporated in company's strategies.
– The strategic workplace programs that help
assure the success of company's strategic
goals.
– Strategic goals are made for long term.
– Change strategies after every three years set by
the CEO & Chairman of the company

43. QUESTIONS
&
ANSWERS