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Management Presentation
Introduction



1   Environment


2   Organizational Culture


3   SR an Ethics


4   Organizational Strategies


5   Organizational Structure and Design


6   Human Recourses Management
General and Specific Factors




 • Economic

 • Competition
Important Stakeholders



                         • One of the most important
                           stakeholders of company
                           are employees because
                           without them company
                           simply can’t operate.
Mission Of Coca-Cola




                       • To refresh the world...

                       • To inspire moments of
                       optimism and happiness...

                       • To create value and make a
                       difference…
Vision Of Coca-Cola




    • People: Be a great place to work where
    people are inspired to be the best they can
    be.

    • Partners: Nurture a winning network of
    customers and suppliers, together we
    create mutual, enduring value.

    • Profit: Maximize long-term return to
    shareowners while being mindful of our
    overall responsibilities.

    • Productivity: Be a highly effective, lean
    and fast-moving organization.
Values Of Coca-Cola




                      • Leadership: The courage to shape a
                      better future

                      • Collaboration: Leverage collective genius

                      • Integrity: Be real

                      • Accountability: If it is to be, it's up to me

                      • Passion: Committed in heart and mind

                      • Diversity: As inclusive as our brands

                      • Quality: What we do, we do well
Organizational Culture



 • Coca colas culture is strong
 because their key values are deeply
 held and widely shared, employees
 accept the organizations key values
 and greater their commitment to
 those value so culture becomes
 stronger and stronger
Symbol Of Coca-Cola




• Coca cola used polar bears as their symbol for advertising for 70 years and nowadays it
has fund that helps saving of polar bears arctic home
Slogans

 •   1886 - Drink Coca-Cola                    •   1990 - You Can't Beat the Real Thing
 •   1917 - Three Million a Day                •   1993 - Always Coca-Cola
 •   1923 - Enjoy Thirst                       •   2000 - Coca-Cola. Enjoy
 •   1956 - Makes Good Things Taste Better     •   2001 - Life Tastes Good
 •   1959 - Be Really Refreshed                •   2003 - Coca-Cola ... Real
 •   1963 - Things Go Better with Coke         •   2005 - Make It Real
 •   1971 - I'd Like to Buy the World a Coke   •   2006 - The Coke Side of Life
 •   1979 - Have a Coke and a Smile            •   2009 - Open Happiness
 •   1985 - We've Got a Taste for You          •   2011 - Life Begins Here
Social Responsible



 •     Imagine if you walked up to a vending
 machine, dropped in a couple coins, made your
 selection and a soda popped out. Seems
 completely normal, right? Now, what if another
 soda came out. Possibly the computer on the
 fritz but kind of cool, huh? But, what if it kept
 spitting out soda after soda, started pouring the
 soda for you into a glass, gave you some flowers
 and a pizza? Think that would cause a group of
 people to gather ’round the vending
 machine? Of course it would
• Coca-Cola Refreshments (CCR) is rolling out six all-
electric, zero-emission trucks which is part of the
Company's growing fleet of alternative fuel vehicles in North
America, which will surpass 750 by year-end.
Ethical behavior
Goal Of Coca-Cola




                    • Greater efficiency in Their water
                    use does not mean making less
                    product. In fact, they intend to
                    reduce their water use ratio while
                    growing their business.

                    • They have improved their water
                    use by 16 percent to date,
                    compared to 2004.
Coca-Cola System Water Use From 2004 To 2010
SWOT Analysis Coca-Cola


 Strengths
 •     The extremely recognizable branding is one of Coca-Cola’s
 greatest strengths. Powerful symbol of quality and enjoyment.
  Weaknesses:
 •      Although domestic business as well as many international
 markets is thriving, Coca-Cola has recently reported some
 "declines in unit case volumes in Indonesia and Thailand due to
 reduced consumer purchasing power."
 Opportunities:
 •     Brand recognition is the significant factor affecting Coke’s
 competitive position. Coca-Cola’s brand name is known well
 throughout 90% of the world today.
 Threats:
 •     Currently, the threat of new viable competitors in the
 carbonated soft drink industry is not very substantial. The threat
 of substitutes, however, is a very real threat.
Organizational Structure
Job Opportunities And Career Development




 •    The Coca-Cola offers opportunities to excel
 within a diverse team rich in talent, ideas,
 perspectives, background and culture.

 •    Simply pick a spot on the globe and chances
 are, we’re there
Trainings




 •    Our various diversity education programs
 efforts have moved from minimizing conflict to
 strengthen our ability to amplify, respect, value
 and leverage our differences to drive sustainable
 business results.
Work-life Balance



 • We offer associate training and workshops
 on time management; provide flexible work
 arrangements in many areas of our business;
 and provide tools and resources to allow work
 to be done efficiently and effectively in a
 normal workday.
THANK YOU!

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Coca-Cola Presentation,

  • 2. Introduction 1 Environment 2 Organizational Culture 3 SR an Ethics 4 Organizational Strategies 5 Organizational Structure and Design 6 Human Recourses Management
  • 3. General and Specific Factors • Economic • Competition
  • 4. Important Stakeholders • One of the most important stakeholders of company are employees because without them company simply can’t operate.
  • 5. Mission Of Coca-Cola • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference…
  • 6. Vision Of Coca-Cola • People: Be a great place to work where people are inspired to be the best they can be. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization.
  • 7. Values Of Coca-Cola • Leadership: The courage to shape a better future • Collaboration: Leverage collective genius • Integrity: Be real • Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as our brands • Quality: What we do, we do well
  • 8. Organizational Culture • Coca colas culture is strong because their key values are deeply held and widely shared, employees accept the organizations key values and greater their commitment to those value so culture becomes stronger and stronger
  • 9. Symbol Of Coca-Cola • Coca cola used polar bears as their symbol for advertising for 70 years and nowadays it has fund that helps saving of polar bears arctic home
  • 10. Slogans • 1886 - Drink Coca-Cola • 1990 - You Can't Beat the Real Thing • 1917 - Three Million a Day • 1993 - Always Coca-Cola • 1923 - Enjoy Thirst • 2000 - Coca-Cola. Enjoy • 1956 - Makes Good Things Taste Better • 2001 - Life Tastes Good • 1959 - Be Really Refreshed • 2003 - Coca-Cola ... Real • 1963 - Things Go Better with Coke • 2005 - Make It Real • 1971 - I'd Like to Buy the World a Coke • 2006 - The Coke Side of Life • 1979 - Have a Coke and a Smile • 2009 - Open Happiness • 1985 - We've Got a Taste for You • 2011 - Life Begins Here
  • 11.
  • 12. Social Responsible • Imagine if you walked up to a vending machine, dropped in a couple coins, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kind of cool, huh? But, what if it kept spitting out soda after soda, started pouring the soda for you into a glass, gave you some flowers and a pizza? Think that would cause a group of people to gather ’round the vending machine? Of course it would
  • 13. • Coca-Cola Refreshments (CCR) is rolling out six all- electric, zero-emission trucks which is part of the Company's growing fleet of alternative fuel vehicles in North America, which will surpass 750 by year-end.
  • 15. Goal Of Coca-Cola • Greater efficiency in Their water use does not mean making less product. In fact, they intend to reduce their water use ratio while growing their business. • They have improved their water use by 16 percent to date, compared to 2004.
  • 16. Coca-Cola System Water Use From 2004 To 2010
  • 17. SWOT Analysis Coca-Cola Strengths • The extremely recognizable branding is one of Coca-Cola’s greatest strengths. Powerful symbol of quality and enjoyment. Weaknesses: • Although domestic business as well as many international markets is thriving, Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." Opportunities: • Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today. Threats: • Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat.
  • 19. Job Opportunities And Career Development • The Coca-Cola offers opportunities to excel within a diverse team rich in talent, ideas, perspectives, background and culture. • Simply pick a spot on the globe and chances are, we’re there
  • 20. Trainings • Our various diversity education programs efforts have moved from minimizing conflict to strengthen our ability to amplify, respect, value and leverage our differences to drive sustainable business results.
  • 21. Work-life Balance • We offer associate training and workshops on time management; provide flexible work arrangements in many areas of our business; and provide tools and resources to allow work to be done efficiently and effectively in a normal workday.
  • 22.