Coca-Cola entered the Indian market in the 1970s but faced challenges when the government forced disclosure of its secret formula. It exited India briefly before returning in 1993 with acquisitions of major Indian brands like Thums Up and Limca. Initially, Coca-Cola's approach was seen as arrogant by promoting its own brand over local ones. However, it later improved by launching smaller, more affordable bottles and promoting drinks tailored to Indian tastes like Aam Panna to better attract the local market.