ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKS

OD Implemented in Starbucks 1
ORGANIZATION DEVELOPMENT IMPLEMENTED IN
STARBUCKS
INDIRAN MBS141104
LEE YEW HOONG MBS141102
CHONG KUEN SOON MBS1133
CHIA WI PEAW MBS141106
MOHD FAIZAL MBS141114
SEM I 2015/2016
UBSE1123 – Session 01
International Business School, UTM
Lecturer Name: Dr Harcharanjit Singh
Submission Date: 05th
Dec 2015

Table of Contents
1.0 Introduction............................................................................................................................... 3
1.1 Problem Statement ............................................................................................................... 3
1.2 Challenges............................................................................................................................ 4
1.3 Opportunities........................................................................................................................ 5
2.0 Industry Background................................................................................................................. 5
2.1 Relevant to Issue .................................................................................................................. 6
3.0 Organization Background......................................................................................................... 7
3.1 Historical Background ......................................................................................................... 7
3.2 Branches & Location............................................................................................................ 8
3.3 Products and Services .......................................................................................................... 8
3.4 Customer/ Clients Description ........................................................................................... 10
3.5 Employee............................................................................................................................ 11
3.6 Management....................................................................................................................... 12
4.0 Challenges and Opportunities Faced by the Organization...................................................... 13
4.1 How it Started .................................................................................................................... 13
4.2 The Social Entrepreneurship with Starbucks. .................................................................... 13
4.3 Responsibility as an Organization to Reduce Global Warming......................................... 14
4.4 Contribute to Mother Nature and Restoring the Eco-system............................................. 14
4.5 Creating an Ethical Supply Chain from the Seed to Distribution ...................................... 15
4.6 Creating Pathways to Opportunities and Employment in Global Communities................ 16
5.0 Conclusion .............................................................................................................................. 17
6.0 References............................................................................................................................... 18

1.0 Introduction
This paper discusses about what Starbucks has done on the organizational development to
achieve its goals and objectives. Starbucks established in 1971 in Seattle‟s Pike Place Market,
Washington. Starbucks has become the biggest coffeehouse company and also one of the leading
retailers in the world. Starbucks headed by Howard Schultz as CEO of the organization and the
organizational development plus its strategic direction come from its mission statement and
vision statement influences. In order to have sustainable development, Starbucks has an
environmental mission statement and organizational mission statement. The organizational
mission statement is inspiring and nurturing the human spirit with one person, one cup and one
neighborhood at a time. Under the environmental mission statement, Starbucks has to commit to
a role of environmental leadership to all its business. Secondly, Starbucks has to understand the
environmental issue and share the information with their employees. Thirdly, recognizing that
financial responsibility is a needs to the environmental future and instilling environmental
responsibility as a corporate value. Fourthly, developing innovative and flexible solution to bring
the changes and encouraging its employees to share in the mission. Lastly, is to strive for buying
and selling environmentally friendly products.
1.1 Problem Statement
Starbucks‟ commitment towards the social responsibility gives a significant growth to the
organization. Starbucks initiates to be more environmentally friendly with the environmental
initiatives as below:
1. Starbucks to develop a comprehensive recycling solution for its paper and plastic cups by
year 2012.
2. Starbucks to implement front of store recycling in its stores by year 2015.
3. Starbucks to serve 5 percent of beverages made in its stores in personal tumblers by year
2015.
4. Starbucks to reduce energy by 25 percent in its company stores by year 2015.

5. Starbucks to purchase renewable energy equivalent to 100 percent of the electricity used
in its global company stores by year 2015.
6. Starbucks to reduce water consumption by 25 percent in its stores by year 2015.
7. Starbucks to ensure 100 percent of its coffee is ethically sourced by year 2015.
8. Starbucks to invest in farmers and their communities by increasing farmer loans to & 20
million by year 2015.
9. Starbucks to improve farmers‟ access to carbon market and help them to generate
additional income while protecting the environment.
10. Starbucks to mobilize its employees and customers to contribute 1 million hours of
community service per year by year 2015.
11. Starbucks to engage a total of 50,000 young people to innovate and take action in their
communities by year 2015.
12. Starbucks to build and to achieve „LEED‟ certification to all its new stores.
1.2 Challenges
Starbucks water consumption manages to decrease more than 17% since year 2008 but in
year 2011 the water used by Starbucks increased to 5% over the year. Starbucks knew the root
cause was due to higher sales of beverage and the increase was driven by the change in the
rinsing process of blender pitcher. Besides that, Starbucks struggling to meet the goal it set on
recycle cups to 5% from existing figure which is 25% of the beverages sale. Starbucks has
finished the installation of energy management system in its stores but the energy improvement
only improved 4.6% over its baseline level. The low improvement was due to the increase in
energy requirement in supporting its expanded food platform. Starbucks faces challenge on its
recycling program with its stores located in the area that do not provide recycling infrastructure
and landlords who do not provide recycling services. Starbucks certified LEED international
stores face technical challenges due to the US based LEED certification program is still
developing.

1.3 Opportunities
Starbucks invests in its people, environment and community gives the positive image to
the consumers and its employees. Studies show that companies support social and environmental
issues will give the 93% consumers positive mindset on the organizational. Employees in the
organizational will continue serve and work in the organizational where data proven less
turnover and employees become support to the organizational.
Starbucks builds the future workforces by attracting people who share the same mission
and value to join the organizational. Starbucks supported the baristas‟ training program to help
them developing customer service skills. Starbucks social responsibility gives the organizational
competitive advantage to enter to global market easily and to secure the fair trade market share
for coffee.
2.0 Industry Background
Starbucks operates and competes in the specialty eatery industry whereby companies in
this industry operate self-service restaurants that serve specialty snacks items with nonalcoholic
beverage and to be consumed on-premises or take away. These restaurants are usually bagel
shops, coffee house, doughnut shops, juice bars, smoothies shop and ice cream parlor. Other
major players in this industry include Dunkin‟s Brands, Krispy Kreme Doughnuts, Costa Coffee
and Tim Hortons. Coffee shops which specialize in gourmet coffee like espresso drinks and other
beverages account for about 40% of specialty eatery revenue whereas doughnut shops account
for about 20%. Ice cream shops and other frozen treat outlets account for about 15%. Two of the
major companies Starbucks and Dunkin‟s Brands had dominated more than 60% of the market
share, giving them considerable market power in determining the trend in this industry.
The demands of specialty eatery business are mainly driven by demographics, consumer
tastes, personal income and attitudes towards health. The efficiency of the restaurant‟s operations
and large volume sales determine the profitability of individual companies. Usually the large
companies will have the advantages in purchasing, finance and marketing, whereas smaller
companies can only compete by offering high-quality foods and beverages and providing
superior customer service to their customers. However, this industry is very sensitive to

macroeconomic factors that affect the growth in household disposable income where during the
recession, the revenue and profitability margins in the industry will highly impact due to the
decline in household disposable income.
2.1 Relevant to Issue
The food sector in specialty eateries industry includes producers, processors and
distributors of food together with food services and food retail sector. Energy, fuels and several
other resources are used when the foods travels down the supply chain from growers to
processors to restaurants and ultimately to our plate. Resources are used at each and every step
along the process from growing, transporting, preparing, packaging, cooking and serving the
food that we eat. This energy and fuel use produce carbon emissions and ultimately contributes
to the climate change and global warming. These activities, like food distribution, processing,
retail and food services combined are projected at nearly million tons of CO2 emissions. The
specialty eateries industry has been affected by the climate change because it had impacted the
agriculture sector. As their businesses are dependent on the agriculture, natural resources and
energy, they see the need to be more climate-resilient by being sustainable as well as
environmental friendly in their business practice.
Many companies in this industry are still new to the practice of carbon management and
the education about this new business practice is an important driver. Another strong factor is
marketing and brand image because businesses start to observe the market demand shift towards
a more environmentally responsible products and services. The consumers are now more aware
and responsible when purchase the foods and beverages that they consume, therefore more
companies are changing their business strategy in order to target the health-conscious market
segment by introducing organic, sustainable and healthy foods to the community. Cost saving
opportunities is also another driver for most of the companies as they see energy, waste and fuel
prices rise. Companies need to find a number of sustainability initiatives in order to protect their
business from the impact of the increasing production costs.
Industry and community engagement is another factor that drives the company to practice
the sustainable business strategy as they started to look to network and learn best practices from
their peers and take a leadership role within the industry. A corporate social responsibility

mandates together and their supply chain or partner requirements are also needed to be drivers
for companies in this industry to start to manage carbon emission. If these companies reduce
their emissions by just 5%, the total reduction of 50,000 tons of carbon can be achieved annually
and ultimately save $20M in operating costs.
3.0 Organization Background
3.1 Historical Background
Speaking of Starbucks, the public will spontaneously associate it as the American
originated coffee. It has also been also recognized as among the best places to have the
beverages and spend some leisure time. But what people may be unaware is that the short history
of its development and progress it made, in which Starbucks becomes among the most visited
and popular coffee shop in the globe within less than half a century.
The first Starbucks was established on 30 March 1971, initially located at 2000 Western
Avenue, Seattle, Washington. Three students of University of San Francisco with different
educational backgrounds have founded the company. Three of them were English teacher Jerry
Baldwin, history teacher Zev Siegl and a writer Gordon Bowker. They enthused in selling high
quality coffee beans and equipment after observing the method of roasting coffee beans
performed by a coffee entrepreneur Alfred Peet.
Meanwhile, the name Starbucks came from a character in a classic American novel about
the 19th century whaling industry, the Herman Melville‟s Moby Dick novel. It was suggested
that the company took the name of the chief mate in the book Moby-Dick: Starbuck. However, in
an interview with Bowker, he stated that the name came out when they were brainstorming a list
of words that began with “St”, which he thought those words were more powerful and attractive.
Someone has taken out an old mining map of the Cascade Range and they saw a mining town
named "Starbo", which sparked the character of "Starbuck” in Bowker‟s mind. He re-emphasized
that it was only a coincidence and the Herman Melville‟ novel was not related with the name
“Starbucks” directly.
The Starbucks store moved to 1912 Pike Place Market, Seattle in 1976 and maintained
till today. In the first year of operation, the green coffee beans for brewing were bought from

Peet, only later the company purchased directly from the coffee bean planters. In fact, during this
early period, the stores only sell roasted coffee, but not brew the coffee for selling. The brewed
coffee was reserved for free samples only. By 1986, the store number has increased to six in
Seattle and began to diversify its product by selling espresso coffee.
In 1984, Jerry Baldwin with the other owners of Starbucks purchased Peet‟s share in the
company. However, in 1987, former employee of Starbucks, Howard Schultz has bought the
retail chain after being the employee since 1982. Schultz has also rebranded his own Giornale
coffee outlets as Starbucks. The greatest impact done by Schultz was being the architect of
Starbucks, lead the expansion of Starbucks not only outside of Seattle, but successfully ventured
and marketed the products to become a worldwide business as what we observed today.
3.2 Branches & Location
Starbucks branches quickly expanded after Howard Schultz leading the company in 1987.
Waterfront Station in Vancouver, British Columbia and Chicago, Illinois became the first
Starbucks branches located out of Seattle, which were opened in the same year as Schultz took
the management. In 1996, Tokyo, Japan became the first running Starbucks located outside the
North America. Starbucks has penetrated the United Kingdom market in 1998. Meanwhile, the
first store of Starbucks in Latin America opened in Mexico City in September 2002. A year later,
the first Starbucks was opened in South America in Lima, Peru while they only managed to do so
in Russia in 2007. Meanwhile, 17 December 1998 marked the milestone of Starbucks in
Malaysia. As of September 2015, Starbucks has made its presence in six continents and up to 66
countries. The table 1.0 below lists down the countries in the world with Starbucks branches.
3.3 Products and Services
Despite started as a coffee shop, Starbucks has tremendously improved in term of growth
opportunities. Began only with roasted coffee bean, it has intensified the selling by serving other
variants of coffee such as latte and mocha. Moving ahead, Starbucks has integrated the related
business such as selling tea, beer and other beverages in the stores. In maintaining the
competitive advantage, Starbucks diversifies its products with the introduction of additional

menus such as salads and baked goods in the shop. The table 2.0 below summarizes the products
available in most Starbucks branches.
Asia
Azerbaijan Bahrain Brunei South
Korea
Hong
Kong
Saudi
Arabia
Cyprus India Indonesia Japan Jordan Kuwait
Lebanon Malaysia Oman Philippines Qatar Sri Lanka
Singapore China Macau Taiwan Thailand Turkey
UAE Vietnam
Europe
Austria Belgium Bulgaria Guernsey Denmark Finland
France Germany Greece Hungary Ireland Monaco
Netherlands Norway Poland Portugal Romania Russia
Spain Sweden Switzerland United
Kingdom
Czech
Republic
North
America
Aruba Bahamas Canada Costa Rica Curaçao El Salvador
Guatemala Mexico United
States
Puerto
Rico
Panama
South
America
Argentina Bolivia Brazil Chile Colombia Peru
Oceania
Australia New
Zealand
Africa
Egypt Morocco South
Africa
Table 1.0: World Starbucks Branches

Drinks
Bottled drinks Freshly brewed
coffee
Iced coffee Espresso
beverages
Frappuccino
Blended beverages
Kids‟ drinks &
others
Smoothies Cold brew coffee
Fizzio handcrafted
sodas
Evolution fresh Chocolate
beverages
Tea beverages
Food
Bakery Sandwiches, Pannis
& Salads
Bistro boxes Hot breakfast
Yogurt and Fruits Starbucks petites
Table 2.0: Menu in Starbucks Stores
Starbucks has utilized the technology to enhance the services they provide. To enhance
the ambience, unlimited free Wi-Fi Internet access is usually available in the coffee houses. Ports
for charging mobile devices are made available for customer convenience. The customers can
even buy the drink wares and beverage making equipment as gifts or for personal use. In some
stores, the customers may choose their drink combinations via automated touch screen machine.
To further ease those who are in a hurry, they can make their orders and pay through mobile
applications, then drop by the shop just to pick up orders.
3.4 Customer/ Clients Description
Global Customer Experience Management Survey in 2011 has listed Starbucks as
number four for Best Customer Experience. As mentioned previously, the brand name that
Starbucks has created is inimitable till now by any other coffee shops. It is not just a simple
coffee shop, but a few factors have carved the establishment of Starbucks, mainly the
atmosphere, coffee quality, customer service and employee satisfaction. Starbucks has steered
the second wave coffee by which people come to realize that coffee is not just a matter of drink,
but the experience of having a good coffee is utmost crucial. Quality control has been the main

theme in Starbucks. For example, Starbucks collaborates with the coffee planters to keep the
standard of coffee beans identical. This is reflected by the fact that regardless where the coffee
house is located, the ambient and the taste of the drinks that Starbucks presents to the customers
remain similar.
3.5 Employee
In the first place, the Starbucks policy statement has ensured that all qualified applicants
will receive consideration for employment without regard to age, race, color, religion, sex,
national origin, disability, sexual orientation, status, gender identity or expression, or any other
basis protected by local, state or federal law. The policy applies in all aspects of one‟s
employment which encompasses the process of hiring, transfer, promotion, compensation,
eligibility for profits and termination.
The newly appointed employees will be provided with adequate training, in both how to
be personable with customers and knowledge of the product offering in order to provide a
superior experience to the clients. In regard to welfare, comprehensive health coverage is made
available to all eligible full time and part-time employees. Benefits-eligible employees are
further endowed with wide ranges of perks which include bonuses and discounted stock purchase
options.
In addition, the employees in Starbucks are treated as partners rather than workers. Being
a Starbucks partner means having an enormous opportunity for self-development. It is parallel
with the leadership pipeline culture that embedded in the organization. The employee is expected
to develop as a person, in the career and to be a leader in the future. Starbucks College
Achievement Plan is available to allow the employee to pursue their study in Arizona State
University and they will be provided with total tuition reimbursement. The military service
members and veteran partners can extend this benefit to their spouse, domestic partner, or child
to achieve their dreams.
In cultivating and preserving ethical behaviors and conducts among partners, Standards
of Business Conduct of Starbucks are made available for reference. It consists of company‟s
expectations of partners as how to conduct the business, in line with the mission, guiding

principles and core values. It also serves as a resource for partners to make appropriate decisions
at work.
3.6 Management
Starbucks leaderships are committed to maintain good governance practices with the aim
of warranting the business and affairs are accomplished according to its stated goals and
objectives, together to serve the long term welfare of the shareholders. This is established by the
Starbucks Corporation, corporate governance principles and practices of the Board Directors
policy statements which were updated on 23 June 2015. Besides, a majority of the Board
Directors meets all the independence requirements of the National Association of Securities
Dealers Automated Quotations (NASDAQ®) and U.S. Securities and Exchange Commission.
Furthermore, the CEO, COO, CFO and Finance Leaders in Starbucks are required to sign an
undertaking letter of the Code of Ethics.
Below are the lineup of the latest Board Director of Starbucks, in which majority of them
are the distinguished personnel in the industry:
1) Howard Schultz (Chairman & CEO) 2) William (Bill) Bradley
3) Robert M. Gates 4) Mellody Hobson
5) Kevin Johnson (President & COO) 6) Olden Lee
7) Joshua Cooper Ramo 8) James Shennan Jr.
9) Clara Shih 10) Javier Teruel
11) Myron Ullman, III 12) Craig Weatherup
Howard Schultz believes that a happy employee would lead to higher customer
satisfaction, which is the ultimate success of an organization, but it needs a concerted effort from
the superiors with ethical leadership to begin. This notion is comparable to Job Characteristics
Model as coined by Hackman and Oldham. The success of Starbucks as an international coffee
retail chain, the always friendly Starbucks employees and the marvelous services that we obtain
in the stores are conforming to the model.

4.0 Challenges and Opportunities Faced by the Organization
Founded in 1971 and hurdling through storm and shine, Starbucks has evolved over the
years to be a more responsible cooperation. One of the major responsibility Starbucks has carried
from 2008 onwards, is towards the environment. After all, down the supply chain of Starbucks
is from Mother Nature; Coffee plant. Starbucks has re-evaluate its organizational development
process to address global environment change by building or renovating their stores to green
conception to utilize water and energy efficiently, breaking the barrier of recycling with
environmental friendly cups made out of bio-degradable products and to invest in renewable
energy.
4.1 How it Started
The whole process was inspired by Howard Schultz in 2008 when he returned as the
CEO of Starbucks after the downfall of Starbucks since he left in 2000. Schultz launched a
radical plan over the next five year to revitalize the brand and increase its growth to profit.
Among his plan was to breathe life into the organization harmonically through a major
organization development process.
4.2 The Social Entrepreneurship with Starbucks.
Starbucks initiated its first Leadership in Energy & Environmental Design (LEED)
certified store and has continued the initiative globally. LEED is defined as a certification
program for green building.
The main challenge in executing this idea is to have a standard. Not many had experience
in designing and building, thus it faced a strong technical challenge. Besides that, the cultural
different and norms practice is another major obstacle to implement this idea internationally.
One important criterion in achieving the LEED standards is to efficiently utilize water
and energy. In line with that objective, Starbucks implemented new water filtration system and
retrofitted old ones to improve the process, this contributed to savings up to 23% of the baseline
level. In order to comply with the next condition of LEED certification-green building, Starbucks

integrated green construction tactics to exercise energy-efficient appliances and fixtures, natural
lighting at any possible corners and utilizing a better aerodynamic ventilation system to reduce
the amount of heating and cooling consumption. Even though with these initiatives, the
improvement was only a small figure to be compared to the investment of the new installation
and replacement of old appliances, it did not de-motivate Starbucks to set an ethical footprint.
By 2014, 64% of Starbucks stores comply with LEED standards.
4.3 Responsibility as an Organization to Reduce Global Warming.
The second significant change; made by Schultz to improve the performance of Starbucks
when he stepped in; was to invest in renewable energy. Starbucks started this proposal by
restructuring their purchasing practices. In United States, Starbucks took a bold risk to purchase
renewable energy from wind and solar source. This baby step has lead Starbucks to equip more
than 59% of their stores with solar panel renewable energy globally.
The main challenge with this program was the availability of technology at an affordable
price to Starbucks. Renewable energy was still at the birth stage and required a lot of investment
to grow their market-product leading to a higher selling price to cover all the cost of production
and research.
This course of action has not only spur Starbucks with better return, but also encourage
the renewable energy industry a brighter light of opportunity into expanding their wings and
creating more efficient product to assist business ventures invest on them.
4.4 Contribute to Mother Nature and Restoring the Eco-system.
The third point of interest on this paper Schultz has implemented as a step to a better
organization is the usage of recycled materials. This stride is a significant element to Starbucks
overall process stratagem.
The main challenge to this step is that it requires cooperation from the customer with a
change in behavior and attitude towards the initiative. The local authority policy in enforcing

recycling programs brings a fair value of challenges too, from the infrastructure to influencing
the traditional mindset.
Starbucks promoted discounts to customers who bring in their personal cup or tumbler.
As time passes, Starbucks baited customers to support this initiative with a higher discounted
price on sale of every cup of coffee and progressively witnessed improvements.
As much as Starbucks intend to roll out the go-green campaign by promoting and
educating on waste management, waste is often handled by store owners; adjunct with
differences between the culture of a country and the enforcement made, not many outlets
practices recycling. To overcome the challenge, a dynamic process from the top of the supply
chain has to play a strong character commitment in both material and recycling.
In 2006, Starbucks took the extra mile to support this initiative by developing the
technology to produce recycled paper fiber and went further to use it as cups to packaging to
boxes. On top of that, Starbucks also practices recycling modes facing customers by providing
sufficient recycling benefits.
4.5 Creating an Ethical Supply Chain from the Seed to Distribution
Ethical sourcing is framework setup by responsible retailers in fertilizing and utilizing
suppliers, foods and products that is eco-friendly from the root, to harvesting and
industrialization with respect to Mother Nature and Homo sapiens. As giant organization which
depends highly on suppliers for their raw materials, Starbucks want to improve the quality of life
A major organizational development transformation implemented by Starbucks is the
Coffee and Farmer Equity (C.A.F.E) approach in encouraging lasting ammunition of quality
coffee and create a positive influence in the farmers live.
C.A.F.E contains two main areas, a pre-requisite which is the fundamental to the policy
and an evaluation by third party to enforce the core. The pre-requisite contains elements of
enforcing quality of the coffee meeting Starbucks standards from shape to smell to taste, and
economic accountability that requires transparency of payment made at each level of the supply
chain in order to justify the rights of the farmers and their work for the amount of coffee they
have produce. To cream of this two functions, third party evaluation emphasizes on social

responsibility to ensure the safety and rights of workers so it is in a humane and in living
condition complying with the minimum wage requirement and labor enactments such as the
child and forced labor are prohibited and environmental leadership evaluates the suppliers
economies of scale from energy conservation, water and waste management, and amount of agro
chemical used.
A dynamic and continuous process of improvement has been implanted in supporting and
educating the supply chain in encouraging the plan for a long-term productivity of coffee
innovation. Starbucks opts for open-source approach in improving their organizations in terms of
supply chain and coffee source.
4.6 Creating Pathways to Opportunities and Employment in Global Communities
Around the world, one of the fastest growing population there are more than 290 million
young peoples' undiscovered opportunity for a mixture of productivity and innovation in the
workforce. In the meantime, there likewise challenge for the employers to meet the qualified
candidates. Starbuck as a proven organization has provided a comprehensive and collaboration,
innovation and solutions to assist young people to gain a skill through the training to achieve a
success in a rapidly changing global economy.
As one of the world‟s leading youth employers, Starbuck employed 80 percent
Millennials in its workforce, Starbucks had committed hired nearly 10,000 youths in the U.S.
over the last 3 years, many of whom are eligible to participate in the company‟s full state of
benefits including the Starbucks College Achievement Plan, which provides free tuition fees for
a bachelor‟s degree from Arizona State University through the on-line learning method. By hired
these purpose driven young peoples, Starbucks trusts it can make a real pathway to opportunity
for these new employees while driving its business forward and increase the communities it
serves. In Starbucks, the Schultz Family Foundation and Youth Build USA were also initiated
the Customer Service Excellence Training (CSET) program, which allowed candidate to learn
customer service skill based on the same training Starbucks cafe partners and hands-on
involvement in retail or cafe setup.
The Starbucks Foundation was founded to support commitment to community. Beginning
in 1997 with the funding of literacy programs in Canada and United States, the foundation

supported communities around the globe in all possible ways. In 2014 Starbucks Corporation
gave USD11.4 million money, including USD1.9 million to the Starbucks Foundation. Starbucks
Corporation is granting funds for community building projects, including the Global Fund
through the partnership with (RED) ™ and other efforts and USD38.8 million in real
contributions.
5.0 Conclusion
Collaborative and future-oriented is the keyword for the successful organizational
development. The organization can achieve goals and improve effectiveness, capacity building
and innovatively manage challenged and changes through an organizational development.
The four main elements which are focusing develop by OD experts are structures,
systems, processes, and human within the organization through a several programs which
including organizational assessments, executive and employee improvement and coaching,
mediation and conflict management, operational review and process improvement, retired
planning and assistance, vital and operational planning, team improvement and assistance,
several special training.
In order to have sustainable development, Starbucks has an environmental mission
statement and organizational mission statement. The organizational mission statement is
motivating and sustaining the human spirit with another individual, one cup and one
neighborhood at once. Under the environmental mission statement, Starbucks needs to focus on a
mission of environmental leadership to all its business. Secondly, Starbucks needs to recognize
the environmental issue and share the information with their partners. Thirdly, understand that
financial responsibility is required to the environmental future and fostering environmental
responsibility as a corporate value. Fourthly, developing innovative and flexible solution to bring
the changes and encouraging its employees to share in the mission. Last but not least, to strive
for buying and selling environmentally friendly products.

6.0 References
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Redhook and Seattle Weekly, too. Business and Technology

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