Bahulu's House is a partnership between 5 individuals that produces traditional Malaysian cakes called bahulu. The business is located in Kuala Lumpur and produces colorful bahulu in various shapes and fillings to attract customers. The partners have invested a total of RM250,000 in capital, with RM50,000 contributions from each, and a RM50,000 loan from Bank Islam. The business plan outlines the product, goals to promote bahulu and make it a popular Malaysian tradition, and profiles of the partners and their roles in the company.

1. Bahulu’s House
BY:
ALIA NAJIHA BINTI KHAIRON ZAMANI
2011919264
IFFAH DIYANAH BINTI JANTAN
2011678976
NURIMANI BINTI YUSOFF
2011482988
NUR SYAFIQAH BINTI SHAIFUL HASLAN
2011299564
MOHD ASHRAF BIN RUSLI
2011680262
CLASS : AS 114 5A1
This assignment is submitted as a partial fulfilment for the requirements of
ENT 300
FUNDAMENTAL OF ENTERPRENEURSHIP
For
Madam NurhananiAflizanBintiMuhdRusli
Faculty of Business Management
UiTMNegeri Sembilan
Date of submission :
12th September 2013

2. Acknowledgement
Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally
completed our group assignment. We are deeply indebted to our lecturer, Madam
NurhananiAflizanMuhdRusli who always helps us improving and give knowledge to assist us in
finish our assignment as well.
Next, we would like to thank all group members that had always been dedicated in
making this assignment successful no matter how hard it is. Without their support this
assignment are impossible to be completed.
We also owe acknowledgement to our family for their support in no matter what we do.
They also help us a lot of such as providing us with necessary financial to make this assignment
a success project.

3. Diploma In Microbiology
Faculty Of Applied Science,
University Technology MARA,
Kampus Kuala Pilah(BETING),
72000 Kuala Pilah,
Negeri Sembilan
Madam HananiAflizanBtMuhdRusli
Lecturer of Fundamentals of Entrepreneurship (ENT 300),
Faculty of Business Management,
Mara University of Technology,
Kuala Pilah Campus,
72000 Beting,
Negeri Sembilan.
12 September 2013
Dear Madam,
SUBMISSION OF BUSINESS PROPOSAL
Referring to the matter above, Bahulu‟s House Enterprise would like to submit our business plan
for your analysis, evaluation and references. Bahulu‟s House Enterprise business partners and
the site address are as mentioned below:
Details of the partners are as follow:
1.
2.
3.
4.
IffahDiyanahBintiJantan2011678976
NurimaniBintiYusoff2011482988
NurSyafiqahBintiShaifulHaslan2011299564
Muhd Ashraf Bin Rosli
2011680262
Business address:
18, LORONG MAAROF
TAMAN BANGSAR,
59000 KUALA LUMPUR,
FEDERAL TERRITORY OF KUALA LUMPUR
We hope that our business plan will satisfy your requirement for our subject Fundamentals of
Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to
those who are interested in doing the same business venture. Thank you.
Yours faithfully,
.........................................
(ALIA NAJIHA BT KHAIRON ZAMANI)
GENERAL MANAGER, BAHULU‟S HOUSE ENTERPRISE

4. PARTNERSHIP AGREEMENT
All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed
by two lawyers from S.Natakumar and P.LimEng that has been appointed for this purpose. The
function of this partnership agreement is to avoid any fraudulent and deception that might be
happen during the operation of business and ensure business run efficiently and effectively.
Below are the partners of BAHULU‟S HOUSE ENTERPRISE :
NAME
I/C NUMBER
1) Alia NajihaBtKhaironZamani 841010-08-5948
2) Mohd Ashraf Bin Rusli850926-14-7899
3) NurimaniBtYusoff850912-03-5582
4) IffahDiyanahBtJantan850105-14-5822
5) NurSyafiqahBtShaifulHaslan881224-08-5652
We all strength in one roof of BAHULU‟S HOUSE ENTERPRISE will strive to bring our product
to customer and market nationally and internationally in the future.
We are all come with the mutual agreement in relation to the sharing of information, openness,
trust and decision making involvement which lead to the successful of our company BAHULU‟S
HOUSE. We are agreed to work together and strive till the end in gaining the target profit and
achieving our mission and vision. This agreement is a symbol of our continue partnership and
we will work with each other in good faith and having a close relationship with one another in
ensuring the successful of our company.
1) Company’s Name
Five partners under Partnership Act Registered 1961 (Amendment 1974) established
BAHULU‟S HOUSE ENTERPRISE.

5. 2) Business Form
Our business operation and administration will base on the Business Registration Act
1956(revised 1978) and our business carry on the partnership.
3) Business Location
Bahulu‟S House Enterprise
18 LorongMaarof, Taman Bangsar,
59000 Kuala Lumpur, Federal Territory of
Kuala Lumpur.
4) The Business will start
Our business will start on 1st January 2013. This business will not be dissolve if one of Partners
is death but it will be dissolve if all partners are agreed to dissolve it.
5) Partners Position :
NAME
POSITION
1) Alia NajihaBtKhaironZamani
2) Muhd Ashraf Bin Rusli
GENERAL MANAGER
ADMINISTRATIVE MANAGER
3) NurimaniBtYusoff
MARKETING MANAGER
4) IffahDiyanahBtJantan
FINANCIAL MANAGER
5)NurSyafiqahBtShaifulHaslan
OPERATION MANAGER

6. 6) Equity contribution:
NAME
RM
1) Alia NajihaBtKhaironZamani
50,000
2)IffahDiyanahBtJantan
50,000
3)Mohd Ashraf Bin Rusli 50,000
4) NurSyafiqahBtShaifulHaslan50,000
5) NurimaniBtYusoff50,000
7)Profit and lost sharing is based on the capital contribution among partners.
8)Management of Salaries:
NAME
RM
1) Alia NajihaBtKhaironZamani
2) IffahDiyanahBtJantan
2,500
1,800
3) Mohd Ashraf Bin Rusli1,800
4) NurSyafiqahBtShaifulHaslan1,800
5) NurimaniBtYusoff 1,800
9)Death and dissolve
This partnership will continue operate in the future even partners is dead, until all agree to
dissolve it.

7. 10)Labour right
Each partner is entitled to take 12 days leave per
11)All partners have to work hard, build up trust and honesty in their own self, all
information should be informed to other partners and all partners should keep secret and
policy of company,
12)All partners should help each other’s in ensuring the successful of business in the
future.
13)This agreement is valid for 5 years starting from the date of this agreement.

8. Alia NajihaBtKhaironZamani
841010-08-5948
…………………….
GENERAL MANAGER
Mohd Ashraf Bin Rusli
850926147899
…………………….
ADMINISTRATIVE MANAGER
NurimaniBtYusoff
850912-03-5582
…………………….
MARKETING MANAGER
IffahDiyanahBtjantan
850105145822
…………………………………
FINANCIAL MANAGER
NurSyafiqahBtShaifulHaslan
881224085652
…………………….
OPERATION MANAGER

9. 1.0
INTRODUCTION

10. 1.1 EXECUTIVE SUMMARY
This business is based on partnership where it consists of four (4) members which hold
important positions in the company such as General Manager, Administration Manager,
Marketing Manager, Operational Manager and Financial Manager. The business capital is
amounted to RM 250,000 where the total contribution of each member is RM50,000 and
the rest RM 50,000 is from Bank Islam‟s loan.
BahuluHujanPanas is one of the most popular bahulu at our company.BAHULU‟S HOUSE
with tagline „Experienced Colourful Feelings Here‟ is located near Bangsar with address:
Bahulu‟s House 18,LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
BAHULU‟S HOUSE is a company which focuses on food production in Malaysia. Bahulu is
one of malay traditional cake and mostly popular in PantaiTimur. Differences in size and
shape make this cake looks interesting and suitable to serve for any occasion. The light
and dry texture gives an opportunity to this cake to be one of marketable product as people
love simple things especially food.Moreover, the simple steps and ingredients give a lot of
benefits to our company and we are highly confident that our market can be easily
developed and spread in Malaysia.
To make it more attractive and interesting, we decided to make some innovation by
implying our creativity and modern element in this bahulu making. Nowadays, color is one
of the important thing in any products making so colorfulbahulu with flavor might be a new
attraction to people. We have done some research that Malaysia is one of developed
country and it quite busy during day time. Normally people who work during office hour and
students do not have much time for breakfast. So, with our new innovation, they can just
grab a packet of bahulu with different fillingsand go to work. Easy and simple as that.
With loan given as a support from Bank Islam we are hoping and wishing to make
BAHULU‟S HOUSE able to achieve outstanding demand from consumer. Our business is
expected to commence on 2013 and our vision is to make our company a well-known,
established and satisfied by our customer in order to expand our bahulu to attract other
bakeries company to deal with us with a better price. This will be realized by the full
cooperation and efforts among the partners to promote company.

11. Based on the objectives above, we are venturing into food industry. Bahulu production has
the potential of being a profitable business if it is done in modern way with large scale and
systematically managed.
We will expect that our business will become more developed in the near future because
with the new innovation in our bahulu, the demand will increase not only during any
occasion but it might be a new daily snack. This will give more advantages for us to make
our product more profitable and stable in the long run.

12. 1.2 PRODUCT DESCRIPTION
KuihBahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in
bahulumoulds that come with various shapes and sizes. The most popular ones are the
button and goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a
lid or rather a bowl for filling charcoal. Good bahulu should have crispy edges and soft
inside.
Bahuluis also a must have Chinese New Year goodies. Even though it is now readily
available in the market throughout the year but lots of people are still baking it especially
during festive seasons like Chinese New Year and Hari Raya.
Bahuluin Malaysia have many types for instance: bahulucermai, bahuluikan, bahulupusing,
bahulupecahlapan, bahulugulung. For our product, we are selling bahulucermai.
Bahulucermai is the one of traditional cake among all of the otherbahulu.

13. 1.3 PURPOSE OF BUSINESS PLAN
1. The Entrepreneurs (BAHULU‟S HOUSE managers)
To better understand the purpose of the business and act as guideline to manage the
business effectively and efficiently.
2. Financial Institutions
Assist and help the financial institution to evaluate the capability of the proposed project
and provide loan for the business. Financial institution involved in this business project is
Bank Islam.
3. Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the
suppliers and our company in the long term business arrangement.
4. Company Staffs / Workers
Help workers to understand the business‟s goals and objectives and give a guideline to
them regarding their job duties and responsibilities.
5. Customers
Persuade and influence our customers regarding the products being offered and gives
assurance and confidence to them to have business with us. In addition, main objectives
for development of BAHULU‟S HOUSE company are first of all to focus on Bahuluas
Malaysian traditional cakes and make the productions and demands not stunted. We are
very delightful to make bahulu popular not just traditionally but also in modernly way. So,
people will be more interested to buy and taste our bahulu. With invasion of bahulu that
have fillings and flavor according to color with addition of chocolate chips, we confidently
would like to sell them and feel that it is very suit with Malaysian taste . We are also
interested to compete with other traditional cakes in Malaysian and make Bahulu
become the most popular Malaysian traditional. Our business vision is to not forget
Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other
country besides Malaysia.

14. 1.4 COMPANY BACKGROUND
Name :Bahulu‟s House Enterptrise
Address :Bahulu‟s House
18,LorongMaarof, Taman Bangsar,
59000 Kuala Lumpur, Federal Territory of
Kuala Lumpur.
Telephone number : 017-5876345 / 03 6789766
Fax number :06-4842449
Email : housebahulu@gmail.com
Form Of Business: Partnership
Date of Commencement : 1st January 2013
Date of Registration : 28th November 2012
Business Registration Number : 00186721-T
Name of Bank : Bank Islam
Bank Account Number :0107-8020-2742-90

15. BUSINESS LOGO
COMPANY’S NAME
BAHULU’S HOUSE

16. LOGO EXPLANATION
Peach and Purple
-
-
Roof
Represent the word
„House‟ in our
company‟s name.
-
Bahulu’s House
Represent our unity
and commitment to the
company.
Unique
combinations of
bahulu with
different fillings and
colours.
-
-
Moto
Colourfulbahulu is the
main attraction.
A picture of
bahulu
Represent delicious
and
appetizingbahulu.

17. LOCATION
Address :Bahulu‟s House
18 LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory
of Kuala Lumpur.
Map :
Premise :
Reason : The location is strategic because it is near with residential area, market and other
shops or restaurant. It is also near to the main road and Bangsar‟s LRT station. Because of this,
people are easy to come and eventually will attract customers. The location is also near to the
suppliers for our bahulu production.

18. 1.5 PARTNERS PROFILE
GENERAL MANAGER
Name of the partner
Alia NajihaBintiKhaironZamani
Identity card number
731010-08-5948
Permanent address
No. 68, PersiaranSeroja 5, Taman Seroja
33007 Kuala Kangsar, Perak
Email address
red_alexis18@yahoo.com.my
Telephone number
011-16316136
Date of birth
10 Oktober 1984
Age
29
Marital status
Engage
Academic qualifications
UiTM B.B.A ( Hons. ) in Finance
Course attended
Business Administration, Entrepreneur Talk
and Kulinary Art
Skills
- Good communication and writing skills
- Good time management, problemsolving,organizational skills.
- Good in computer literacy with word
processing skills.
Experience
2 years as project manager at H.O.P.E
Present occupation
General Manager at BAHULU‟S HOUSE
Previous business experience
Helping in family‟s business in making cakes.

19. ADMINISTRATIVE MANAGER
Name of the partners
Mohd Ashraf Bin Rusli
Identity card number
850926-14-7899
Permanent address
135, Taman Suria 1, Jalan Masjid, 06000Jitra,
Kedah DarulAman.
Email address
emenie91@yahoo.com
Telephone number
017-5226506
Date of birth
26 September 1985
Age
28
Marital status
Single
Academic qualifications
Degree and diploma holder in Human
Resources Management from UiTM Shah
Alam
Course attended
Human Resource by MARA and TEKUN
Skills
Can manage business financial
Experience
Assistant Business Administration Manager at
Roti Segar Sdn. Bhd.
Present occupation
Administrative Manager at BAHULU‟S HOUSE
Previous business experience
Human Resources Junior Manager

20. FINANCIAL MANAGER
Name of the partners
IffahDiyanahBtJantan
Identity card number
850105-14-5822
Permanent address
No.10 JalanMelur 19
Taman Melur
68000 Ampang, Selangor
Email address
Iffahdiyanah93@yahoo.com
Telephone number
017-2714468
Date of birth
05 Januari 1985
Age
28
Marital status
Married
Academic qualifications
Diploma in Business Administration and
Degree in Finance from UiTM Shah Alam
Course attended
Financial training in Bank Negara Malaysia
Skills
Experience
Organized
Passion
Good communication and easy to work with
Accountant of Bank Nasional
Present occupation
Financial Manager at BAHULU‟ HOUSE
Previous business experience
Accountant in Botiques‟ de Lour

21. MARKETING MANAGER
Name of the partners
NurimaniBintiYusoff
Identity card number
850912-03-5582
Permanent address
1702-a, Kg.AmanJalan Masjid Lundang,
15150, Kota Bharu, Kelantan.
Email address
nurimaniyusoff@yahoo.com.my
Telephone number
013-4436324
Date of birth
12 September 1985
Age
28
Marital status
Single
Academic qualifications
Bachelor (Hons) in Marketing
Course attended
Marketing Course by MITI
Skills
- Good communication and writing skills
- Good time management, problem-solving,
organizational skills.
- Good in computer literacy with word
processing skills.
Experience
Salesgirl at MuhibahSdn. Bhd.
Promoter at Amsyar Baker‟s House Sdn. Bhd.
Present occupation
Marketing Manager at BAHULU‟S HOUSE
Previous business experience
Helping in family‟s business in making
traditional cakes.

22. OPERATION MANAGER
Name of the partners
NurSyafiqah Bt. ShaifulHaslan
Identity card number
881224085652
Permanent address
No.21, Jalan 5, Taman Sungai Tinggi, 34800,
Trong, Perak DarulRidzuan.
Email address
Cikfiqa93@gmail.com
Telephone number
0134076799
Date of birth
24.12.1988
Age
25
Marital status
Single
Academic qualifications
Bachelor in Operation Management UiTM
Diploma in Business Studies (Insurance) UiTM
Course attended
Course of Operation Administrative by MARA,
Entrepreneurship Course by MITI
Skills
Know a variety of kuihbahulu recipes.
Good communication and writing skills
Certificate in Baking and Pastry.
Experience
Working as operation executive in Kelly‟s Cake
House for a year.
Present occupation
Operations executive in BAHULU‟S HOUSE.
Previous business experience
Selling bahulu, cupcakes and cakes for birthday,
engagement &wedding.

23. 2.0
ADMINISTRATIVEPLAN

24. 3.0
ADMINISTRATION PLAN
Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial
skills and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The task of administration manager is to set
the employee‟s salaries, protect the employee‟s welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the office to ensure the employee comfortable
working environment. The administration task also including plan and set the objective or goals
of the business and ensure the company achieve the goals that have been set successfully. The
administration also has to arrange the organizational structure, do a working schedule, and
calculate all budgets relating to administration department.
Besides, the administration also responsible to ensure the partnership and the employees get
the acceptable salaries like stated in the agreement and take care about employee welfare such
as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity
leaves and annual leaves. Thus, in Bahulu‟s House Enterprise we see administration function
as a vital task where it compresses all the elements to make sure the effectiveness in terms of
performing organization activities. Our company, Bahulu‟s House Enterprise, which will focus in
distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are
dramatically increases day by day. By looking this as business opportunity, we chose to create
this company that not only focusing in domestic demand but also create new products from the
fruit pickles that can give varieties of choices to the customer.

25. 2.1
VISION
To become another one of the bumiputra company that produce products and services
that can fulfilled the want of the customer thus become one of the monopolist of the
industry by open up more of our franchise in Malaysia.
Bahulu‟s House Enterprise will strive in creating an efficient and effective in terms of the
operation management and becoming a multinational company in 10 years from the date
it establish.
2.2
MISSION
Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar
area and widen our territory to all over state in south of Malaysia such as Johor, Melaka
and Negeri Sembilan.
Efficient in term of handling the operation of administrative that occurs to avoid waste.
Especially, when it involved with financial resources, labor, equipment and capital that
we have invested.
We also will alert and aware regarding the feedback from the customers. We believed
that this is a medium where we can improve and upgrade the products and the services
by time to time.

26. 2.3
OBJECTIVE
1. Our objectives are to ensure the business is running smoothly according to the business
plan through planning, organizing, leading and controlling from the Administration
Department. From that, our business will run effective and efficient because we have a
schedule to do the task, duties and responsibilities.
2. Other than that, to ensure our business is easy to understand by the partner and
workers. It is because, when Administration Department have an organizational
structure, our partner and workers are easy to understand from whom they need to
submit the report and for whom they need to refer if have any problems.
3. Lastly, is to make our business looking more attractive. It is because the Administration
Department has their own allocation to purchase anything but it must relate with the
Administration Department. Administration Department cannot over expense, if that
happen it will lead loss to the business. By having Administration Department, it can
control and manage expenses.

27. 2.4
ORGANIZATIONAL DEPARTMENT
ALIA NAJIHA BT KHAIRON
ZAMANI
(GENERAL MANAGER)
IFFAH DIYANAH BT
JANTAN
(FINANCIAL
MANAGER)
NURIMANI BT
YUSOFF
(MARKETING
MANAGER)
NUR SYAFIQAH
BT SHAIFUL
HASLAN
(OPERATION
MANAGER)
MOHD ASHRAF
BIN RUSLI
(ADMINISTRATIVE
MANAGER)

28. 2.5 JOB DESCRIPTION
POSITION
JOB DESCRIPTION
To form the objectives, planning strategies and monitor the
organization policies and also as mastermind in an
organization.
To plan and monitor the strategic progress of the business
To maintain good communications skill and relationship
GENERAL MANAGER
government, private sector, customer and also financial
institution.
Ensure all activities to run smoothly using the proper
procedure.
Able to cooperate and interact with people.
To carry out interview for workers and to evaluate the
workers performance.
Ensure that all the business objective will be achieve.
ADMINISTRATION
MANAGER
To plan administration system and ensure it become
efficient and effective.
Help the general manager manage and plan systematic
management.
To identify the marketing target, current market and
determine the strategy which is suitable to be used.
To prepared marketing analysis and observe the strategic
MARKETING MANAGER
location to expand the business.
Doing consistent promotions ensure the sales reach the
objectives.
To find out the steps and effort needed to be done
systematically to smoothly increase in the sales.

29. Arrange the set of services and education that will be offer.
To ensure the flow stock runs smoothly without having any
OPERATION MANAGER
shortage in the supply stock.
To ensure the quality of product.
Plan out the program that will be done
Prepared cash flow, trading profit and loss account and
also the balance sheet for the company.
To manage all financial management.
FINANCIAL MANAGER
To handle the administration, operations and marketing
expenses in order for the business to be financially stable.
Responsible to the entire activities that involves the
company finance.
Loading and unloading stocks.
LABOUR WORKERS
Packaging products.
Manage daily sales transactions.
CASHIER
Manage and arrange stock at premise.
To deliver the product to the customer by company‟s
DRIVER
vehicle.

30. 2.6
POSITION AND NUMBER OF STAFF
POSITION
NUMBER OF STAFF
General Manager
1
Administration Manager
1
Marketing Manager
1
Operation Manager
1
Financial Manager
1
Labor Worker
3
Cashier
1
Driver
1
TOTAL
10

31. 2.7
JOB SPECIFICATION
POSITION
JOB SPECIFICATION
A degree and or diploma holder in business,
marketing and management from UiTM or other
university.
Minimum 5 years experiences in management
position.
GENERAL MANAGER
Experts
in
planning,
leading,
managing
and
controlling.
Good commands in Malay and English.
Good computer knowledge and skill.
Good interaction in overall level.
Degree or diploma in Human Resource Management
from UiTM or other university.
Minimum 3 years experiences of working in the
ADMINISTRATION MANAGER
related field.
Goods commands in Malay and English, both written
and spoken.
Possessed good computer knowledge and skill.
Degree or diploma holder in marketing.
MARKETING MANAGER
Minimum 3 years experiences.
Good commands in Malay and English.
Ability to develop marketing plan and strategies.
Degree
or
diploma
holder
in
operational
or
manufacturing management.
OPERATION MANAGER
Minimum 3 years experiences.
Good interpersonal and communication skill and able
to work independently and computer literate.

32. Degree or diploma in accountancy or finance.
Minimum experience in accounting or financial
management.
FINANCIAL MANAGER
High skill in cash flow management and familiar with
micro office.
STPM or SPM level.
LABOUR WORKER
Healthy body.
STPM or SPM level.
CASHIER
Experience in public communication.
Good commands in Malay and English
STPM or SPM level.
DRIVER
Having B, D and E licenses.
3 years experiences.

33. 2.8
OFFICE LAYOUT
Our office is located at 18 LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
The reason why we choose this place is because this area is very strategic place due to the
location which is in Bangsar. This new business hub will be new focus for investors and public
since it has easy accessibility well connected via linked to major highways because it is
strategic as near with residential area, market and other shops or restaurant. It is also near to
the main road and Bangsar‟s LRT station. This will make people easy to come and become
public spots. At this location also near to the suppliers for our bahulu production.
Our office is up floor of our shop which including General Manager Room, Administration Room,
Marketing Manager Room, Operational Manager room and Financial Manager Room. We have
also done the renovation in our office to ensure our workers feel comfortable. We provide good
condition in our office such as computer, table and chair, sets of sofa and artificial plant. We
also bought fixture and fitting, office equipment, air-conditioner and other to ensure our business
effective, efficiency and run smoothly.
For the processing place, we just provide tinted glass and fan for give good air circulation. It
looks simple because our operation is just to rebranding finish product and then distributes to
other retailer and also sells it at our shop.
The different environment between our office and others is that we provide all randomized
culture environment to feel the comfort at our office and this will give our employees to feel
overwhelm by working harder for our company.

34. Toilet
Marketing manager
room
Meeting room
General Manager room
Administration Manager room
Operation Manager
room
Financial Manager room
Stairs
LEGEND
Explanation
table
chair
photocopy machine
1 set of sofa
Meeting table

35. 2.9
MANDATORY BENEFIT
This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.
2.9.1 Employees Provident Fund (EPF)
EPF is compulsory to the employer provided to the every employee which stated in the
Employment Act 1955
Our business will deducted 13% from the employee salary for the contribution.
2.9.2 Social Security Organization (SOCSO)
This benefit is also compulsory gives to the employees. It is because SOCSO give the
protection to the employees from any circumstances like accident before working hour,
during working hour and after working hour.
If any happen to the staff, they may claim from the employer which stated in
Employment Act 1955.
Our business will deducted 2% from the employee salary for the contribution.
2.9.3 Leaves
This benefit also was stated in Employment Act 1955 which the employees may take
leaves for any circumstances which implement by the employer.
Our business provides sick leaves and annual leaves.

36. 2.10
FRINGE BENEFIT
In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our
partner and staff will be protected and get the benefit. This is some fringe benefit that provided
by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical
leaves and maternity leaves.
Bonus will give to the partner or staff if they have a good performances in their job. The increase
of the salary will be provided when the business become more consistent and get the profit. For
the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years
until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are
provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and
more than 5 years with 22 days. For the emergency leave, we will give the permission to the
staff to leave with the valid reason only such as death, sick, accident and so on.
For the medical leaves any expense will burden by our business if the staff claim for that
particular. The staff should provide the evident such as medical slip. Maternity leaves will be
given to the female staff only. Our business provides 60 days to female staff and she will get the
basic salary. The staff should apply the maternity leaves 4 month before delivery birth.
For the allowance, an allowance would be paid to the workers who work more than certain
number of hours in a month. The allowance paid is RM 2.00 per hour for every additional
number of hours they work.

37. 2.11
WORKING HOURS
DAY
Monday – Friday
8.00 am – 5.00 pm
Saturday (Week 1 and 3)
2.12
TIME
8.00 am – 2.00 pm
ORGANIZATIONAL STRUCTURE
The organizational structure can be say as the backbone of the organizational management.
Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the operation management.
That includes the administration, finance, marketing and operation. It also make the activities of
the organization become smooth and efficient since we have determine which person will
handle which scope of responsibilities and to whom shall that particular staff report for his or her
progress of work.
For Bahulu‟s House Enterprise, we decided to use functional organization structure. The main
reasons why we choose this structure are list as below.
It can clearly showed the chain of command that make the flow of work become easier
since we know who in charge for a particular department.
It can help the management team directly tackle the problem that arise due to factors of
we have a representatives for each department that will frequently report the progress of
the department.
It will have the manager focus only one department. This can lead to an effective and
efficient work since the manager will focus only one department.

38. 2.13
REMUNERATION FOR ADMINISTRATIVE STAFF
POSITION
NO.
MONTHLY
EPF
SOCSO
AMOUNT
SALARY
CONTRIBUTION
(2%)
(RM)
(RM)
(13%)
General Manager
1
2,500
325
50
2,875
Administration
1
1,800
234
36
2,070
1
1,800
234
36
2,070
1
1,800
234
36
2,070
Financial Manager
1
1,800
234
36
2,070
TOTAL
5
9,700
1,261
194
11,155
Manager
Marketing
Manager
Operation
Manager

39. 2.14
LIST OF OFFICE EQUIPMENT
ITEM
Printer
1
PRICE/PER UNIT
(RM)
200
Telephone
1
95
95
Fax
1
365
365
Photocopy machine
1
3,688
3,688
Computer
1
2,500
2,500
6,848
6,848
TOTAL
QUANTITY
TOTAL COST
(RM)
200

40. 2.15
LIST OF FURNITURE, FIXTURE AND FITTING
NO.
ITEM
QUANTITY
PRICE/UNIT
TOTAL COST
(RM)
(RM)
1
Square table
5 unit
170
850
2
Office chair
5 unit
60
300
3
Air conditioner
7 unit
2200
15400
4
Executive table + chair
1 set
500
500
5
Meeting table + 6 chair
1 set
1400
1400
6
First aid kit
1 unit
40
40
7
Multipurpose cabinet
2 unit
400
800
8
Dustbin
1 unit
25
25
9
Fire extinguisher
2 unit
130
260
10
Sofa
1 set
999
999
6,124
20,574
TOTAL

41. 2.16
LIST OF STATIONERY
ITEM
QUANTITY
COST PER UNIT
TOTAL
(RM)
(RM)
A4 paper
5 rim
8.50
42.50
Calculator
5
4.90
24.50
Duster
1
2.00
2.00
Eraser
5
0.20
1.00
File
10
1.50
15.00
Glue
5
1.00
5.00
Marker pen
1
2.50
2.50
Pen
10
1.20
12.00
Pencil
10
1.00
10.00
Ruler
5
0.20
1.00
Rubber stamp
5
2.00
10.00
Stamp Pad
5
7.00
35.00
Stapler
5
1.50
7.50
72
33.20
168.00
Total

42. 2.17
PRE OPERATIONAL BUDGET
ITEM
RM
Business license:
Process
RM 10
Retail shop
RM 100
Processing
RM 400
Lighting billboard (20m × 4m)
RM 130
Dustbin
RM 160
Apron
RM 25
Picture
RM
Patil
RM 10
Food handling certificate × 6 person
RM 300
Injection book × 6 person
RM 30
Injection × 6 person
RM 180
3
1338
Business registration
60
Fire insurance
200
Stamp duties
10
TOTAL
2.18
1608
UTILITIES EXPENSES
ITEM
RM
(for 2 months)
Water deposit
100
Electricity deposit
360
Telephone deposit
220
Rental deposit
6,600
TOTAL
7,280

43. 2.19
BAHULU’S HOUSE ENTERPRISE ADMINISTRATIVE BUDGET
Fixed Assets
Items
Monthly Expenses
Others Expenses
(RM)
Renovation and
Expenses
(RM)
(RM)
10,000
construction
Office Equipment
6,848
Furniture, fitting and
20,574
fixture
Salaries
9,700
EPF
1,261
SOCSO
194
Water bill
-
Electricity bill
-
Telephone bill
-
Water deposit
100
Electricity deposit
360
Telephone deposit
220
Business Registration &
1608
License
Rental deposit
6,600
Stationery
TOTAL
168
37,422
11,155
8,888

44. 4.0 MARKETING PLAN

45. 3.0. INTRODUCTION TO MARKETING
Marketing can be defined as a “satisfying needs and wants through an exchange process”. In
addition, marketing also can be defined as the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods and services to create exchange
that satisfy individual and organization objectives. One famous marketing expert called
marketing as the creation and delivers of standards of livings. Of course, marketing is one most
important part in running up a business. Without a suitable marketing plan, business may never
achieve its goals and resources such as money, energy and time can be wasted.
Marketing is a key part of business success and we must use marketing plan as a basis
for executing marketing strategy. A marketing plan sets out to clear objectives and lists the
actions that can help us to achieve our target. From the definition of marketing itself, it will not
guarantee sales, but a well-researched and coherent marketing plan will give entrepreneurs a
much better chance of building long-term, profitable relationships in the business. So the task of
marketing department of Bahulu‟s House Enterprise is to fulfil our customers needed, try to
solve the problems effectively if it occurred in our services. At the same time we want to achieve
the targeted profits. A lack of understanding of the marketing concept can result in poorly
developed product that fails to meet the customer‟s needs and wants. This can hamper
marketing efforts and affect sales performance, overall business expansion and progress.
Service differentiation provides our business a longer lasting competitive advantage. The
durability of the strategy tends to make it more attractive.
The basic idea of marketing is basically an exchange activity that takes place between a
business entity and its customer. These customers include individual, business entity, and also
the support organizations. Marketing is a crucial and critical aspect in business and always
referred as the backbone to any business in achieving a profitable outcome.
In our business, we are introducing new product which has never been produced before
and that is thebahulu in selected flavours. Statistically showed that the bahulu is one of the
Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing
different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam,
chocolate and original flavour. Also colour according to flavour with additional chocolate chips in
the bahulu. Most Malaysian love trying new food or cakes, and our bahulu’s is definitely worth
trying. Once tried, people will definitely have the urge to try other flavours provided as each and
every flavours that we offered, has its own unique taste. In addition, our product also is the new
modification as the usual bahulu is only with original flavour and ours has different filling inside

46. and various flavour according to colour with additional chocolate chips. Vast choices of flavours
will contribute to a larger crowd of people because every person has different favourite flavour.
Therefore, introducing the product will not be a problem as bahulu is not a new dish to the
people.
OBJECTIVE
To introduce our cake and services to our customers.
To increase our profits by 10% yearly.
To ensure customers are satisfied with our cakes
To ensure customers buy our bahulu repeatedly
To ensure Bahulu‟s House Enterprise will reach the goals of the target market and our
sales budget.
3.1. PROFILE OF PRODUCT
Bahulu‟s House Enterprise produces a variety of bahulu with a difference categories and
flavours.
3.1.1. PRODUCT DESCRIPTION
The categories of bahulu produces are based on the colour, flavour and fillings inside.
Pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour are under regular
category. While for bahulu with no filling inside are categorized in „BahuluHujanPanas‟ the
flavour according to colour which are brown-coffee, light green-pandan, pink-strawberry and
purple-blueberry with additional chocolate chips. We package our products by using high quality
plastic (Low Density Polyethylene), plastic container with lids and disposable food container. It
is to make sure the quality of the products are in good condition and easy to use. It also able to
protect the product during the process of transportation, storage, display and sales until the
product is ready for use. Moreover, we also want to create instant recognition of the product.

47. 3.1.2. MARKET ANALYSIS
Market analysis is one of the main factors in marketing. It is a study designed to define a
company‟s markets, forecast their directions, and how to expand the company‟s share and
exploit any new trends. Things that include in market analysis are for example, target market,
market size, competition, market share, sale forecast, and marketing strategy.
For our business, our target customer is universal. There is no limitation and specification for
certain people because everyone can enjoy it. Common wants from our customer is regular
bahulu with different fillings inside. Common characteristics of our customer is people that love
simple but satisfying food. Our bahulu is full people need because it is handy and no need
extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on
segmented marketing which we only target particular market segments. In this business, we
only target for those that living in Malaysia.
3.2. TARGET MARKET
To ensure that marketing effort fulfil customers‟ needs and wants as well as bring profits, we
have taken steps to identify and focus our effort on a selected group of customers. This is to
ensure that the marketing efforts taken are within our scope and capabilities of our business.
Target market is defined as the group of customers with needs and wants that can be satisfied
by business through supply goods and services. With a clearly defined target audience, it is
much easier to determine where and how to market our company.
After much discussions and planning, we have a specific target market. That being said,
it doesn‟t mean we only focus on this group of people and ignore others that are not in our
target market, as the other group is our secondary market and could also bring income to our
business.
We have segmented our market based on these three factors, which are geographic,
demographic, and psychographic. Market segmentation is the technique that we apply in order
to identify our market which greatly helps in deciding our target market, finally our business in a
long run. It involves the process of defining and subdividing a large homogenousmarket into
clearly identifiable segments having similar needs, wants, or demandcharacteristics. Its
objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment. This is because, mistakes in market segmenting may cause business to
lose sales.

48. •
Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on variables such
as age, gender, income, occupations, and health conditions. Our company is located at the
town where the people or customers came from different background or lifestyle. This type of
segmentation helps us to identify the trend that might shape future spending patterns in the
target market. There are a few characteristics of population that has been identified as our
target market. They have different background of education, income, social class and
occupation. This is because the Bangsar area is considered as a big town. The people are from
all level of incomes.
•
Psychographic Segmentation
Psychographic segmentation divides the market into groups according to customer‟s lifestyle.
Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers
a number of potential influences on buying behavior, including the attitudes, expectations and
activities of consumers. From our research, we identified that our target market is people that
come from all level of incomes from both genders. As we know, we are competing with other
companies and shops in producing bahulu. So, our services are different from others. These
differences can attract customers to come to our company, besides the fact that our product is a
very new and unique product. Because of this reason, we have decided to use only the best
qualities of bahulu and other raw materials. Plus, we also provide the best services at
reasonable prices. All these are important to ensure that our customers are satisfy with our
services.
•
Behavioural Segmentation
Behavioral segmentation use the unique relationship you have with your customers to have a
very personal conversation. In this segmentation, our target market are those who want to held
any type of events such as wedding or occasional events like Hari Raya and Chinese New
Year. The demand for bahuluduring these occasional events normally will increase. During
weekend or school holidays, there are many wedding events being held and this gives us
opportunity to sell our product. Our service includes goodie bags that contain many types of
bahulu. Besides that, at least one day in a week our target would make other types of events
such as birthday party and sometimes once in a year would make annual party. So, there will be
an increase in demand for bahulu with variety of flavors.

49. 3.2.1 EXPECTED TARGET MARKET
To make our product well known, we need to spread our product to our expected target market.
We act as a supplier to expand our product on a certain places. Below is the list of our expected
target market:
CUSTOMERS OUTLET
PERCENTAGE (%)
Suppliers
40
Individual customers
25
Shop near Bangsar
20
Supermarkets
10
School in Bangsar
5
TOTAL
100

50. 3.3 MARKET SIZE
Market size can be defined the numbers of buyers and sellers in a certain market from the
target market. The target market for our business is targeted to all types of people that have
different backgrounds of educations, income, social-class, occupation and races. Our main
business is located in Bangsar, Kuala Lumpur.
The population in Bangsar, Kuala Lumpur is 120,000.The price per product to be offered is
depending on the quantity of cakes per packet from the variety of flavours.
Product Selling Price:
Type of Bahulu
i) Regular (original)
= Fixed cost +Variable cost + Mark up
= RM0.20 + RM0.80 + RM1.20
= RM2.20
ii) Regular (Fillings)
= Fixed cost + Variable Cost + Mark up
= RM0.30 + RM0.80 + RM 1.20
= RM2.30
iii) HujanPanas
= Fixed cost + Variable Cost + Mark up
= RM0.40 + RM0.80 + RM 1.20
= RM2.40
Total customer per year = 45,000
Estimate Demand
= 40,000
Target Market
= 40,000
Market Share
= 10%

51. Market size = Quantity per person X Price per unit X Target market
Based on this, we estimate that a customer will spentaround :
RM5 per unit year,
Market size = 15 X RM0.20 X 40,000
= RM120 000
In a year duration , we estimate that:
Sales per year
= 10% X RM120 000
= RM 12,000

52. 3.4 COMPETITION
Basically, competitors often defined as other firms or independent entities that offer similar
services or goods in the marketplace. Knowing the competitors and what they are offering is
very significant in setting up a new business. It will trigger us enhance our products, services
and marketing. Other than that, it will allow us to set our prices competitively and help us to
respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a
lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed.
In business, a company in the same industry or a similar industry which offers a similar product
or service is assumed to be the competitor. As an entrepreneur, competition is positive way for
our company to improve the business that will help us to stay on focus of our business. We can
also identify the strengths and weaknesses of our services. The presence of one or more
competitors can reduce the prices of goods and services as the companies attempt to gain a
larger market share as it tries to attract more customers. Competition also requires companies
to become more efficient in order to reduce costs and other expenditures. The competition
analysis is important because it helps us to understand more on the competition and thus help
us to prepare a blueprint for a strategic business plan.
Based on our research, we knew that every competitor has their own strengths and
weaknesses. So, we have engraved more in order to move a step ahead in order to compete
with both new entrants to our market and current competitors. Therefore, we will create
marketing strategies that take advantages of our competitors' weaknesses, and improve our
own business performance. Assessing the threats posed by the competitors is important in
order to manage our business successfully. Below are the lists of our current potential
competitors:
-
Al-Hikmatul Food Enterprise
35, PersiaranSenawang 7,
Senawang New Industrial Park,
70400 Seremban, NSDK.
-
ClassicoBahuluSdnBhd
No. 11, PersiaranSenawang 5,
Senawang New Industrial Park,
70400 Seremban, NSDK.

53. 3.4.1.
COMPETITORS’ SWOT ANALYSIS
Al-Hikmatul Food Enterprise
STRENGHTS
Opened for 24 hours
Stable financial background
Comfortable cafe
Had open 6 years ago until now
OPPORTUNITIES
Growing dining out market
Growing fast food market
A new emerging and development
market
New potential in Malaysia market
WEAKNESSES
Very unreasonable price
Do not have up to date equipment
Do not have special treatment
Do not have variation of flavor
THREATS
More health conscious customer
Threat from local competitors in same
area
Global economic recession
Playing in mature and saturated
industry
ClassicoBahuluSdnBhd
STRENGTHS
Opened everyday
Have membership card
Have polite workers
Have cheaper price
Had open 2 years ago until now
OPPORTUNITIES
Competition weaknesses
New healthier menu item
Local Urban Community
Marketing
Initiative
Government backing
WEAKNESSES
The shop is not well manageable
Less quality of product
Not strategic location
Lack of quality and services
THREATS
Changing consumer eating habits
Price wars
Exposing to rises in the cost of
cassava and dairy products.
Taxation

54. 3.4.2.
COMPANY’S SWOT ANALYSIS
STRENGHTS
WEAKNESSES
Have many variety of flavor of snack
Do not opened 24 hours
Have a special service from workers
Do not have membership card
Supply for occasional event
Undifferentiated of products and
services
Market position
Weak brands
Provide a comfort facilities to
customer
High quality of unique product
Provide delivery
OPPORTUNITIES
Co-branding with other
manufacturers of food and drink
Global demand of crispy chips via
suppliers
Increase in online ordering market
Changing customer tastes
Change in population age-structure
THREATS
Market entry of many competitors and
copycat brands
Seasonal demand
Low levels of suppliers loyalty
New competition in the
market,possibly with new products
and or services

55. 3.5 MARKET SHARE
Market share in strategic management and marketing is the percentage or proportion of the
total available market or market segment that is being serviced by a company. It also refers
to the estimated potential sales of the business after taking into consideration the market
size and competitor‟s influences. BAHULU‟S HOUSE has done some research and our
market share depends on it. From the observations that we made, seems like we have good
potential to do this business. This is because we find that some of our competitors do not
provide good services and less quality for their bahulu. Based on random survey that we
made, almost all the feedback that we got were positive. About 8 over 10 people like our
bahulu taste. Many people would like to try our product and said that this product is more
delicious and has high quality compared from other bahulu products.
Below is the market share that we have estimated before and after the entrance of
Bahulu‟s House Enterprise:
NO
COMPETITOR
MARKET SHARE (%)
PROFITS (RM)
1.
Al-Hikmatul Food Enterprise
53
1 656 250
2.
ClassicoBahulu Enterprise
22
687 500
3.
BahuluD‟bayu
25
468 750
100
3 125 000
TOTAL
Table above shows the market share before the entrance of Bahulu‟s House
Enterprise

56. NO
COMPETITOR
MARKET SHARE (%)
PROFIT (RM)
1.
Al-Hikmatul Food Enterprise
45
1 718 750
2.
ClassicoBahuluSdnBhd
25
781 250
3.
BahuluD‟Bayu
20
625 000
4.
Bahulu House Enterprise
10
TOTAL
100
3 125 000
Table above shows the market share after the entrance of Bahulu‟s House Enterprise
Market share before entrance of Bahulu's House
Enterprise
3rd Qtr
10%
2nd Qtr
35%
1st Qtr
55%

57. Market share after entrance of
Bahulu's House Enterprise
4th
Quarter
10%
3rd Quarter
15%
1st Quarter
52%
2nd Quarter
23%

58. 3.6SALES FORECAST
This is important in order to measure the profit, loss or achieve breakeven by company.
Besides that, it also can be used to decide employment requirement levels.The expected
sales of our product for our customer are shown below:
MONTH
TYPE OF PRODUCT
UNIT
PRICE PER
VALUE (RM)
UNIT (RM)
January
Original
30,567
RM0.20
RM 6,113
Fillings
35,974
RM0.30
RM 10,792
HujanPanas
37,780
RM0.40
RM 15,112
=RM 32,017
=104,321
February
Original
32,386
RM0.20
RM 6,477
Fillings
38,074
RM0.30
RM 11,422
HujanPanas
35,780
RM0.40
RM 14,312
=RM 32,211
=106,240
March
Original
33,553
RM0.20
RM 6,710
Fillings
39,025
RM0.30
RM 11,707
HujanPanas
36,790
RM0.40
RM 14,716
=RM 33,133
=109,368
April
Original
34,566
RM0.20
RM 6,913
Fillings
40,999
RM0.30
RM 12,299
HujanPanas
37,120
RM0.40
RM 14,848
=RM 34,060
=112,685
May
Original
35,786
RM0.20
RM 7,157
Fillings
41,763
RM0.30
RM 12,528
HujanPanas
38,657
RM0.40
RM 15,462
=RM 35,147
=116,206
June
Original
36,000
RM0.20
RM 7,200
Fillings
42,000
RM0.30
RM 12,600
HujanPanas
39,000
RM0.40
RM 15,600
=RM 35,400
=117,000
July
Original
36,500
RM0.20
RM 7,300
Fillings
42,500
RM0.30
RM 12,750
HujanPanas
39,500
RM0.40
RM 15,800
=118,500
=RM 35,850

59. August
Original
38,000
RM0.20
RM 7,600
Fillings
43,000
RM0.30
RM 12,900
HujanPanas
40,000
RM0.40
RM 16,000
=RM 36,500
=121,000
September Original
38,567
RM0.20
RM 7,713
Fillings
43,978
RM0.30
RM 13,193
HujanPanas
40,456
RM0.40
RM 16,182
=RM 37,088
=123,001
October
Original
39,000
RM0.20
RM 7,800
Fillings
43,999
RM0.30
RM 13,199
HujanPanas
41,765
RM0.40
RM 16,706
=RM 37,705
=124,764
November
Original
40,005
RM0.20
RM 8,001
Fillings
44,123
RM0.30
RM 13,236
HujanPanas
41,989
RM0.40
RM 16,553
=RM 37,790
=126,117
December
Original
45,878
RM0.20
RM 9,175
Fillings
48,345
RM0.30
RM 14,504
HujanPanas
43,767
RM0.40
RM 17,506
=137,990
=RM 41,185
TOTAL
2013
RM 428,086
TOTAL
2014
RM 645,000
TOTAL
2015
RM 980,890

60. SALES FORECAST FOR CURRENT YEAR, SECOND AND THIRD YEAR

61. 3.4 MARKETING STRATEGY
A business marketing strategy is the single biggest factor which determines the success or
failure of once business. Marketing strategy is a business's marketing policy, usually outlined
in a formal marketing plan. The marketing strategy usually meshes with the company's
corporate image and product brands. Marketing tactics are some of the activities that carry
out the marketing strategy. Each promotion tool has unique characteristics and costs.
Marketing strategies are generally concerned with marketing mix principles, also
known as the 4 Ps. It is used by business to assist in pursuing the business‟s objectives.
The 4 Ps in marketing strategy are:
i.
Product strategy
ii.
Price strategy
iii.
Place or distribution strategy
iv.
Promotion strategy
1. Product/Services Strategy
Brand
Our product named Bahulu‟s House which may refer to an informal manufacture
which offering traditional cake in modern way and made-to-order food. Just by
recognize our brand, obviously people may know what we are going to serve for
them when they come to our manufacture. In addition, our brand motto „
Experiencedcolourful feelings here‟ is an attraction because it will make people
wondering what the difference between our bahulu and other bahulu in market.
Otherwise, we also supply our product to occasional event, party, wedding ceremony
and some certain supermarket when have a demand.
Quality
Quality of a product can be a major positioning tool for a business. We can convince
our customer due to our quality of product by maintaining the taste. For example, the
taste of the „BahuluHujanPanas‟ and the regular one will keep maintain and sustain
whenever customer want. Nowadays we know that some supplier could be bias by
cheating the customer on the quality of the ingredients being used. By using low

62. quality ingredients which is cheaper than high quality ingredients and sell the product
with unreasonable price in order just to gain more profit but forgot the quality of
product. So our company has held a loyalty to customer by not cheating them and
takes any advantages by using high quality ingredients at reasonable price. Other
than that, for supplying we used effectiveness alternative by using machine to
produce our product instead of hiring some employee. From that, our customer‟s
demand cannot be delay and punctually be on time.
Design
Product design or service package plays an important role in satisfying and delighting
the target market. Our product can be classify as a food businesses and more related
to service to the customer. In fact, we also supply our products to demander
especially for occasional event on Hari Raya, wedding ceremony and party. Our
company have been trained to respect customer and set in mind that customer is
always right. So we handle all the order with care to keep it from damage because
we are supplying cakes which is in soft texture. Other than that, we also provide
packaging cakes for wedding ceremony which is usually make as a gift to the guest
when there has any request. This can be called as a one package instead of us
supplies the bahulu.
Packaging
Protection
The primary function of packaging is to protect the product during the process
of transportation, storage, display and sales until the product is ready for use.
Since our products is going to be supply to certain supermarket, occasional
events, wedding ceremony and party, protection is one of the important thing
to handle our product. So we choose transparent plastics as our packager. In
addition, it is easiest way for the customer to see and satisfy when they
wanted to buy our products.
Product differentiation
As we know in market, each product has their own identities and specialties
to attract customers. Include of their packaging and tasting. Same goes with
our product. Since our product is bahulu, we know that all customers from
other races in Malaysia can eat and accept our products because it is a

63. typical cake but what we concerned is the quality of our products. Good
packaging has the power to create instant recognition of the product. For the
packaging, we have our own sticker that contain our company details such as
address, contact number, e-mail, logo and halal certificate.
Attractive to customer
The packaging of the product may be the sellers‟ final chance to influence
customers. The main packaging we used a high quality plastic (Low Density
Polyethylene). It is to make sure the quality of the products are in good
condition and can be stored for a long period of time and can prevent bahulu
from get eaten by insects. We also used plastic container with lids and
disposable food container to maintain the quality of bahulu. Besides, for the
request from customer for gifts or special occasions, we used colorful and
variety design of paper bags or goodie bags for the packaging. This is our
strategy to attract customers‟ attention.
Labelling
Labelling performs several functions such as identifying, grading, describing or even
promoting the product. Label is one of the important thing that consumer have to take
attention. Eventually, our product is classified as a food, so we must put the expiring
date as guidance to consumer from eating a damage food that would be a food
poisoning to consumer. In addition, we also put all the ingredients and content label
at the package to ensure customers about the healthiest of our product which not be
made from artificial ingredients. It is safe for the children to eat our products. The
more important thing is the „halal‟ logo that certificate from JAKIM which is can
convince the consumer especially Muslim to purchase our products. This is to ensure
all the ingredients that we are used is from food standardization and not made from
non-halal ingredients that could be make sensitivity of Muslim consumer.
After sale services
Since our products is bahulu, the market sale is consistent because its food and
usually ate by all customer from any races and ages. Our bahulu can serve as

64. alternative food for tea time, supper and especially for people that do not have
enough time for breakfast. This shows that our product is useful during urgent time
and they need on-the-spot breakfast. Based on our market sale, usually demand is
higher when it comes to occasional day such as „Hari Raya’. For Muslim who is busy
they often make a last minute preparation. So, they only buy instant food such as
bahulu. Therefore, we provide many flavors to make varieties for customers.
2. Price strategy
The definite meaning of the price of a product or service is the amount of money
charged to the customer for a particular purchase. Our financial objectives when
talking about price will be coined on how much money we intend to make from a
product, how much we can sell, and what market share will get in relation to
competitors. Objectives such as these and how a business generates profit in
comparison to the cost of production need to be taken into account when selecting
the right pricing strategy. There are several pricing strategies, namely, cost based
pricing, value based pricing, and competition based pricing. Each one of these has
their own pros and cons based on the product or service offered itself. For our
company, we have decided to imply the cost based pricing strategy.
Cost-based Pricing
Cost based pricing is the simplest and most commonly used pricing strategy. Costbased pricing is based on the total cost of the product or service plus a standard
mark-up. This involves setting a price by adding a fixed amount or percentage to the
cost of making or buying the product. In some ways this is quite an old-fashioned
and somewhat discredited pricing strategy, but like being stated above, it is still
widely used. This is also one the factor why we chose this pricing strategy for our
product, the most simplest but reliable and popular used even by big companies
worldwide.
The mark-up is the profit margin that is desired from the sale of the product.
The decision on the percentage mark-up is made based on certain factors. Firstly, we
have to know the average profit margin in the industry for our product. For example,
for our product which is a food product, the margin for food business is not less than
35% of the selling price. Secondly, we have to take into account the number and
strength of competitors in the same area or same industry. For example, for our
company, since we are competing with only two other competitors, even our
company is a new company or the newcomer in the area, we may not have to reduce
our price. Thus, how high should the mark-up of our product percentage be? That

65. largely depends on the normal competitive practice in a market and also whether the
resulting price is acceptable to customers.
An example of cost-based pricing, where a business wishes to ensure that it makes
an additional profit on top of the unit cost of production is illustrated below:
Unit cost
RM100
Mark-up
50%
Selling price
RM150
Cost-based pricing is often used as a guide in pricing. The offering price is
vice versa, may be lower or higher. This is also the result of other factors such as
customers willingness to pay for the product or service, pressures other competitors,
and the supply and demand factor. However the lowest price of our product is
determined by the unit cost of the product. We have taken into consideration if the
price lowers than the cost per unit will result in a loss for our company. We also
chose this pricing strategy to utilize this strategy intelligently to penetrate the market.
Besides that, we also confident that sales of our products can cover loss on the sales
of the particular product. Other factors that can contribute to the pricing include
economic conditions, government regulations, social concerns, and consumer
groups.
The main advantage of cost-based pricing is that selling prices are relatively
easy to calculate. If the mark-up percentage is applied consistently across product
ranges, then the business can also predict more reliably what the overall profit
margin will be. Some other advantages of the cost based pricing are in term of
flexibility whereby we can add a different percentage to different product lines.
Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing
the loss in a long run plus it is easy for our marketer to defend the pricing and last but
not least it can suit a manufacturer with scalable production based on demand.
However, there are also disadvantages to this pricing strategy. Among the
disadvantages are it ignores product demand or the influence price may have on
demand and also what other competitors are doing with their pricing. Furthermore,
the most obvious disadvantage of this strategy is if the costs of our product increase,
so must the price. The name of this pricing strategy is self-explanatory where it is

66. based on the cost of the product itself. That is why the cost of our product is directly
proportional to the price of the product.
Another approach that we have taken into consideration is the pricing tactic
as different tactics can help us attract more customers and maximize our profits.
First, discounting offering specially-reduced prices can be a powerful tool. This could
be a clearance discount to sell old stock, a discount for making multiple purchases of
the same or similar products, or we could offer bulk discounts to encourage larger
orders. We thought that this tactic will enable us to make more profit through lower
costs.
Secondly, the odd value pricing or the psychological pricing. Using the tactic
of selling products for RM 9.99 instead of RM10 can be useful if price is an essential
part of customers buying decisions. Some customers perceive odd value prices like
this as being more attractive.
Another tactic is the loss leader. This involves selling a product at a low or
even loss-making price. Although we may not make a profit selling this product, we
could attract customers who will also buy other, more profitable products.
.
Next, the penetration.This tactic starts at a low price and gaining market
share before competitors catch up. Once we have a loyal customer base, we should
be able to find ways to raise prices later. This tactic seems very convenient to our
company as we are trying to penetrate the market as a new company.
Lastly, the tactic of raising or lowering prices. We are well aware that there
will be times when we need to change our prices. There are two key questions we
will try to answer. First, what effect will the price change have on the volume of sales,
and second, what will the effect be on the profit per sale? When we Increase the
prices, we can improve our profitability even though our sales volume may drop. If we
are increasing our prices, we will always explain to our customers why we are doing
it. We can use the price change as an opportunity to re-emphasize the benefits we
offer.
There are also ways that we can hide price increases. For example, we might
introduce new, higher-priced products or services and make older, cheaper ones
obsolete lower the specification and our costs while maintaining the same price but
we will be aware that hiding price increases can risk adverse reactions from our
customers if they realize what we are doing.
In contrast, the reducing prices, we know that we should never take the
decision to lower prices lightly. Low prices often go hand-in-hand with poor-quality
service. This is not the image we want to create for our business?

67. 3. Distribution Strategy
For product-focused companies, establishing the most appropriate distribution
strategies is a major key to success, defined as maximizing sales and profits. Place
represents the location where a product can be purchased. It is often referred as the
distribution channel. It includes any physical store as well as virtual stores on the
Internet. Distribution strategy is aimed at establishing a structured and controllable
distribution system to ensure the smoothness of transferring the products to its target
customers. As we are manufacturing and selling our products on our own without any
intermediaries, it can be considered that our distribution channel is from
manufactured to consumer after distributed to the wholesalers and retailers. Our
strategies are involved in many areas which are through the wholesalers then being
distributed to the retailers like grocery shops in one housing area and finally being
distributed directly to the customers.
Manufacturer
customer
1. Direct to consumer
First, we sell and manufactured our products which are bahuludirectly to the
consumer which are the one who pays to consume the goods and services produced
for satisfy their needs and wants. When we directly sell to the consumer, there has
no intermediary level and there are not involved the retailers and the wholesalers.
Even the consumers will having their own choice and may choose all varieties in
flavor besides, buying in large numbers of item that we had provided. By dealing
directly with consumers, manufacturers are able to remain in business. We choose
this type of distribution because we are providing fresh and clean food every day to
satisfy everyone‟s needs and wants.
.
Manufacturer
retailer
customer
2. Selling through retailers
Apart from that, we had manufactured our bahulu to the one intermediary level,
the retailers which are a business or person that sells goods to the consumer, as
opposed to a wholesaler or supplier, who normally sell their goods to another
business so that we can achieve the aim of expanding the coverage, increasing the
exposure, capturing the market and boosting the brand-name of its merchandise
within a relatively short time. They act as an intermediary link between the
manufacturers and the consumers of goods. But, the selection of the number and
location of retailers depend on the coverage area intended by our manufacturer,

68. Bahulu‟s House Enterprise. Even, we can have discovering and grasping real market
demand when dealing with the retailers. So, as the good strategy we had discover the
retailers in all main area in Malaysia so that the consumers in all area can know our
products through the retailers who sell our bahulu with buying our product when going
to the retailer‟s shops. So, our brand product will be having the good feedbacks from
Malaysian food market.
Manufacturer
wholesaler
customer
3. Selling through wholesalers
Apart from that, we had prefer to sell our bahulu to wholesalers as the
middlemen who operates between the producers (from whom they purchase goods)
and the retailers (to whom they sell goods) as well as referring to any individual or
business firm selling goods in relatively large quantities to retailers other than
consumers. Besides, a wholesaler takes charge of goods from a manufacturer,
usually in very large amounts, and in turn sells them to retail establishments at a
marked up price. Even, through their scale of operation, contacts, experiences and
specialization, wholesalers offer manufacturers more than what the manufacturers
can achieve on their own. So, we had selling our products through the wholesalers
like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case,
they will help to reduce the amount of efforts required by the manufacturer in
distributing his product to the final consumers and provide vast market coverage to his
products. Apart from that, to promote our brand product they act as a communication
channel by providing information about the products to the consumers, on one hand,
and the consumer feedback to the Bahulu‟ House on the other hand. More
importantly, by dealing with the wholesalers they have better financial resources than
manufactured directly to the consumers and dealing with retailers. Apart from that, our
Bahulu‟s House brand can be well-known in our Malaysian food market with the help
of wholesalers, help in perform advertising and sales promotion activities and also
employ expert sales representatives for the purpose.

69. 4. Promotion Strategy
Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements: advertising, public relations,
personal selling and sales promotion. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is common in film
promotion.
1) Advertising
i.
Newspapers/magazines
This is one of our promotion strategies in introducing our company.
Newspaper is a part of medium in transferring information to the residents in
our marketplace. So, we will advertise our product including our company‟s
contact details. However, in order to minimize the cost, we will choose the hot
selling newspaper and magazines in the residential area. It also will reduce
the waste of advertising useless promotions.
ii.
Lower Price and Discount
Besides that, our company will give the best price to our customer and give
free extra bahulu to our customers that buy more than certain quantities.
iii.
Signboards and banners

70. Signboard is the way we introduce our company especially for our premises.
It is because, we will locate the signboard directly in front of our building so
that when people pass by, they will know where we are and what services
and products we are producing.
We will design and locate our banners at the main locations where
people always come or pass by for example is, at junctions of the roads,
terminal bus, universities or colleges, and so on. The total of the banners is
around five depends on how much place we will locate them.
These two medium of advertising will not be a problem to our company
especially for cost. It is because, we are producing these products and we
just need to pay for the raw materials of producing them.
iv.
Sticker
One of the ways to introduce our company and make our customers keep
informed about our products and services is by using sticker on every
packaging. The information provided includes:
a. Name of the company
b. Address of the company
c. Phone numbers - office and staffs
d. Company‟s logo
e. Company‟s e-mail
v.
Website

71. Other alternative that we will use is the website that has information about our
company and products. In spite of that, we also will use social networking
sites such as blog, facebook, twitter, and so on. Online selling is important as
it is the easiest way to buy something so people can make orders by only
access to the internet. In addition, people also easy to make any choices of
flavor or colour of bahulu because they can see the picture.
2) Sales promotion
This is a promotional activity or incentives carried out or offered within a set time
frame to influence purchases. Our company sales promotions are:
o
Give discounts to regular customers
o
Give discounts for big purchases
o
Big discount once a year
o
Give free extra bahulu to customer that purchased at certain quantity

72. 3.8 MARKETING BUDGET
Items
Monthly Expenses
Others Expenses
(RM)
Signboard
Fixed assets Expenses
(RM)
(RM)
1,000
Marketing personnel
-
Salary
-
5,600
EPF/ SOCSO
840
Delivering
1,000
Promotion
-
Banner
200
-
Sticker
100
-
Website
200
-
Newspaper
1,200
advertising
Total
1,000
7,440
1,700

73. 4.0 OPERATIONAL PLAN
4.0
OPERATION PLAN INTRODUCTION
In any business that we want to set up, an operation objective is important element that
should be add on in order to ensure that the business will be run smoothly and accordingly.
The successful of the business is depending on how the effective of the operation in the
business itself. The smoothly and a well condition of operation can lead the business
achieved the goal easily without face any difficulties that hinder the success of the business.
Therefore, the objective operation should be set up in order to serve as a guideline for the
business in achieving their goal.

74. The main objective for the BAHULU’S HOUSE ENTERPRISE is to give a best quality of our
product, which are many different types and taste of Bahulu to our customer in order to
make them more satisfied with these products. We also try to fulfill our customer
requirements and needs. Also to change the perspectives of our customer about the Bahulu
cakes not just can be served not only for Malays, but other races can try it too.
4.1
OPERATION OBJECTIVES
1. To make sure that all the operation activities will be run properly and effectively by
the workers who are responsible for it and able to achieved the business goal.
2. To ensure that all the products that provided to our customer follow the requirements
and needs in order to make them satisfy with our product.
3. To make sure that our product is nutritious, clean, Halal and always available to the
customer.
4. To make sure that the stocks is being managed properly.
5. To ensure all the workers can perform their job effectively.
6. To maximize the sustainable profit growth and minimize the lost.
7. To make our company grow faster in order to be more competitive in the business.
8. To be more creative and innovative in order to attract customers.
9. To be aware with new business opportunity that is based on our product
10. To make sure the performance of our business operation will be successful.
Apart from all the objectives, the main priorities BAHULU’S HOUSE ENTERPRISE is to
ensure that all the operation activities run effectively and systematically based our
4.2
OPERATION DEPARTMENT STRATEGIES
As the world keep on changing and globalization in the Malaysian industry field, we
BAHULU‟S HOUSE ENTERPRISE are ready to take up the challenge. One of our strategies
is through our operation plan itself. Where this particular plan is vital as others plan that we
has discussed early. The operation plan itself discusses on how exactly the basic operation
will occurs. In the operation department, all the inputs are merging to produce are merging to
produce the output.
In simple word, we at BAHULU‟S HOUSE ENTERPRISE will efficiently combine the work
force, stock available, equipment and apparatus, technologies, information and capital to
meet the demand of our customers and the same time gain the profit that we had estimated.
In order to do so, we had made several strategies in making sure that the objectives of our
operation plan are well achieved.

75. The strategies are listed below:
BAHULU‟S HOUSE ENTERPRISE will make sure that the staff that we hire fulfill
the requirement of the particular position. This merely due to avoid excessive
staff in the operation department.
BAHULU‟S HOUSE ENTERPRISE will ensure that our stock is always for the
customer
BAHULU‟S HOUSE ENTERPRISE make sure that all the Bahulu cakes that we
bake are properly concealed, clean and in good condition (Extra precaution)
BAHULU‟S HOUSE ENTERPRISE will take note on all the feedback that came
from of our customer. We believed that the critics that they give to us would
improve the level efficiency in the operation department.
BAHULU‟S HOUSE ENTERPRISE will always find new initiatives and business
plan that can increase our opportunity for success.
In the term of management, we will set up clear objectives and goals to achieve
in this industry. A clear goal and objectives will derive our staff to perform well .in
their own job task thus lead to a smooth and efficient of the business.
4.3
CONCEPT OF OPERATION
As a new comer for the business that distributes a variety of bahulu cakes, our company
come with the new concept that will show the uniqueness of our company that provide
variety method of selling our product. It is important to make sure that our customer can
easily recognize and interested with us. Due to that, our company, which is BAHULU‟S
HOUSE ENTERPRISE, always does the job based on the concept of “CUSTOMER IS OUR
MAIN PRIORITY”. By applying this concept, our company tries to make sure that all the
requirements and needs of the customer must be fulfilled first. It is vital to ensure that our
customer satisfied and become a loyal customer for our product.
In our business, we offer a various type ofbahulu cakes and also provide special order in
order to attract the customer to buy our product. By putting the customer as our main priority,
we will do our job effectively so that we can reduce any complaint by the customer, however,
if has any complaint, we will solve it immediately and take corrective action to curb that
problem.

76. 4.4
PRICES OF OUR PRODUCTS
Types
Prices offered by BAHULU’S HOUSE ENTERPRISE

77. Quantity (pieces)
Price
Regular (original)
10
RM 2.00
RM 4.00
40
RM 8.00
100
price)
Bahulu
20
For end customer (retail
RM 20.00
500 above free
10 extra bahulu
Regular
10
RM 3.00
(feelings)
20
RM 6.00
40
RM 12.00
100
RM 30.00
500 above free
10 extra bahulu
HujanPanas
10
RM 4.00
20
RM 8.00
40
RM 16.00
100
RM 40.00
500 above free
10 extra bahulu
For seller (wholesale price)
Bahulu
Quantity
Price
(pieces)
Regular (original)
1000
RM 200
Regular (feelings)
1000
RM 300
HujanPanas
1000
RM 400

78. 4.5
OPERATION HOUR
Bahulu‟s House Enterprise operates 7 days per week and we practice a shift hour for our
worker. Our company does not have off day due to the target demand from the customer
that Bahulu with filling would be everyday needs. When the demand comes, our company
will fulfill their request in order to guaranteed satisfaction of our customer.
Bahulu‟s House Enterprise will be close just driving the public holiday such as Labor day but
will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to
the higher demand from the customer for our product.
The operation hour of Bahulu‟sHouse :-
DAY
TIME
Sunday – Thursday
10.30 am – 10.30 pm
Friday – Saturday
10.30 am – 11.00 pm

79. 4.6
REST HOUR
The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the rest
hour for the next shift is 8.30 pm until 9.30 pm.
For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer that is 12.30
p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00 pm for the first shift
and the next shift is 9.00 pm – 10.00 pm. The reasons why there were just 1 hour rest for the
worker is that business need to be operate continuously to fulfill the demand of the customer
and be more effective in making more profit to the company.
4.7
MANPOWER AND LABOR
Bahulu‟s House Enterprise, we have 5 workers under operation department, 2 workers for
managing and preparing the bahulu and 2 workers taking order and managing the front
cashier counter and also plus one driver van for delivering the product from supplier and also
to our sellers. This 5 staff have been chosen based on the criteria that our company has
decided. All 5 workers plays a very important role in ensure that our business running
smoothly. These 5 workers are responsible in ensuring the process of managing and
distributing the stocks was on the time and the delivery of the fruit pickles is perfect and any
delay must be avoid by the workers.
They are also having the responsibilities in cleanliness in order to avoid any damages to the
employees due to use of apparatus and equipment in managing the fruit pickles. They must
ensure that the apparatus and equipment are in good condition and safe to be use.
Our workers are totally have been supervised and trained in order to manage the stocks
properly and based on the guidelines as to maintain our quality of product. This will help our
worker to work effectively and can handle the stocks efficiently in order to fulfill the demand
of the customer.

80. 4.8
OPERATION LAYOUT
Premise Layout

81. Kitchen

82. 4.9
OPERATIONAL DEPARTMENT CHART
Operational Manager
(NurSyafiqahBtShaifulHasla
n)
Cashier
Worker
Driver

83. 4.10
MANPOWER REQUIREMENT
DESIGNATION
NO. OF
SALARY
EPF (10%)
SOCSO (2%)
WORKER
(RM)
(RM)
Cashiers
1
900 x 1 = 900
900 x 13% = 117
Workers
3
900 x 3 = 2,700
2,700 x 13% = 351
1
900 x 1 = 900
900 x 13% = 117
5
4,500
585
90
Cashiers
1
1,800 x 12 = 21,600
234 x 12 =2,808
36 x 12 = 432
Workers
3
1,800 x 12 = 21,600
234 x 12 = 2,808
36 x 12 = 432
Driver
1
900 x 12 = 10,800
117 x 12 = 1,404
18 x 12 = 216
TOTAL
5
54,000
7,020
1,080
MONTHLY
900 x 2% = 18
2,700 x 2% = 54
Driver
900 x 2% = 18
TOTAL
YEARLY
For Overtime payment
RM 3.75 x 1.5 = RM 5.63 per hour
*basic payment for 1 hour RM 3.75
*overtime payment for 1 hour is RM 5.6
4.11
PRODUCTION SCHEDULE
TIME
SHIFTS
WORKERS

84. Cashier
Driver
10.30 – 11.30
1
2
1
11.30 – 12.30
1
2
1
12.30 – 13.30
2
2
1
13.30 – 14.30
2
2
1
14.30 – 15.30
2
2
1
15.30 – 16.30
2
2
1
16.30 – 17.30
2
2
1
17.30 – 18.30
2
2
1
18.30 – 19.30
1
2
1
19.30 – 20.30
1
2
1
20.30 – 21.30
1
1
1
21.30 – 22.30
4.12
Workers
1
1
1
STOCK REQUIREMENT FOR ONE DAY PRODUCTION
TYPES
COST

85. Flours
RM 20.00 (10 kg)
Eggs (gred A)
RM 100.00 (303 units)
Sugar
RM 20.00 (11 kg)
Salt
RM 1.00 (500 g)
Paste (colour)
RM 8
Green (1 packs)
Brown (1 packs)
Purple (1 packs)
Pink (1 packs)
Baking Powder
RM 2.00 (1 pack)
Chocolate Chip
RM 35.00 (10 packs)
Fillings(Jem)
RM 25.00
chocolate (2 bottles)
Strawberry (2 bottles)
Blueberry (2 bottles)
Pineapple (2 bottles)
Coconut Oil
RM 1.50 (500 g)
Vanilla Essence
RM2.50 (2 bottles)
STOCK PURCHASES (RM)
MONTH
Flours
Eggs
Sugar
Salt
Paste
Coconut Oil
January
520
2600
520
26
208
39
520
2600
520
26
208
39
February

86. March
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
520
2600
520
26
208
39
6,240
31,200
6,240
312
2,496
468
April
May
June
July
August
September
October
November
December
TOTAL
STOCK PURCHASES (RM)
MONTH
Baking
Chocolate Chips
Fillings(Jem)
Vanilla Essence
Powder
Total
(RM)
January
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
February
March
April

87. 52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
52
910
650
65
5,590
624
10,920
7,800
780
67,080
May
June
July
August
September
October
November
December
TOTAL
4.13
CONVENTIONAL SYMBOL
SYMBOL
ACTIVITY
Operation
DECRIPTION
Material
processed
are
or
being
information
being or the process of
planning and calculating
Transporting
Movement of material from
one place to another
Inspection
Inspection on the quantity or
quality of the product

88. Delay
Processed is delay or
material waiting for further
processed
Storage
Process of the materials or
finished products is stored
in the storage area
4.14
FLOW CHART FOR THE PRODUCTION OF BAHULU’S HOUSE PRODUCTS

89. THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU
Preheat oven to 200C. Grease the moulds with coconut oil and
place into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a
time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it
finish.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
THE PRODUCTION OF BAHULU WITH FILLINGS

90. Preheat oven to 200C. Grease the moulds with coconut oil and place into the
preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat
in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Insert the feelings
Remove the hot moulds from the oven and spoon mixture into the greased
holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to prise
the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
THE PRODUCTION OF BAHULU HUJAN PANAS

91. Preheat oven to 200C. Grease the moulds with coconut oil and place
into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time, until
stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
Add in pandan paste and continue to beat until well blended.
Stir the flour a little while beaten again at slow speed until it finish
then add chocolate chip and mix it well.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to
prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer
4.15
EQUIPMENT AND APPARATUS:
The material management is important in our packaging process as its need to be
clean and sterile at any time. The entrepreneur should plan and control the quality of
packaging effectively and efficiently.

92. Item
Price /
No.
Total
unit
requirement
Supplier
cost
(RM)
Weight
Machine
Jong Hong
100
2
200
Sealer
Enterprise
Jong Hong
55
BahuluMould
2
110
Enterprise
12
15
180
Classic
Trading
Enterprise
oven
Mustafa
10000
1
10,000
Tools
Enterprise
Electronic
1000
1
1000
Mixer
Mustafa
Tools
Enterprise
Others
Total
3,250
3,250
11,490

93. 4.16
OTHER EXPENSES
No.
Items
Quantity
Price/unit
Total (RM)
(RM)
1
First Aid
1
40
40
2
Fire Extinguisher
2
130
260
3
Uniform
6
25
150
4
Packaging
50Kg
Small size = 9
585
(small = 20Kg,
per Kg
Medium = 15Kg
Medium size =
Large = 15Kg)
12 per Kg
Large = 15 per
Kg

94. 5
Plastic bags
50Kg
4 per Kg
200
6
Glove
4
10
40
7
Insurance van
1,000
8
Road Tax
500
9
Van Inspection
60
Total
2,835
4.17
LIST OF EQUIPMENT
Item
Price/uni
No.
Total
Supplier
t
Requiremen
Cost
RM
t
RM
Sink
225
2
450
Deluxe SdnBhd
Upright
1200
1
1200
Rakanniaga Corp
420
4
1,68
IKEA
Freezer
Rack
0

95. Stainles
1,200
1
s steel
1,20
Stanley sdnbhd
0
table
Dustbin
25
3
75
KedairuncitBilah
enterprise
Cash
1,000
1
Stationeries is
0
Register
1,00
ours enterprise
Long
Table
Hong leong
90
2
180
Small
Square
Jatisungguhsdnbh
120
1
120
Table
Others
2,83
5
Total
hardware sdnbhd
8,74
0
d

96. 4.18
OPERATIONAL BUDGET
FIXED ASSET
ITEMS
OTHER
EXPENSES
EXPENSES
EXPENSES
(RM)
NO.
MONTHLY
(RM)
(RM)
1
Equipment
8,740
2
Apparatus
11,490
3
Van
50,000
4
Labour wages
4,500
5
EPF
585
6
SOCSO
90
7
Stocks
8,985
8
First aid
40
9
Fire extinguisher
260
10
Uniform
150
11
Packaging
585
12
Plastic bags
200
13
Glove
40
14
Insurance lorry
1,000
15
Road tax
500
16
Van inspection
60

97. TOTAL
70230.00
14,160
2835
4.19 PRODUCTION PLANNING
Production Planning is concerned with the determination and arrangement of all facilities
necessary for future operations. During the scheduling phase the production plan is
translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it
helps to decide the ways and means of production and showing the direction. That
importantly, it is based on sales forecasting. So, it is important to make sure that the
business is able to produce outputs that are enough to fulfil the expected market demand or
sales. This can be achieved by having a good production planning. In production planning,
the business will determine how much output to produce for a certain period of time such as
in a day, a week or a month.
Average sales forecast per month = RM 32, 017
Price per unit
= RM 0.30
Number of output per month
= RM 26,311
RM 0.30
= 106,723UNITS
If the number of working days per month is 26 days,
The amount of output to be produced per day is:
=
106,723bahulu
26 days

98. =
4,104.7 4,105 bahulu per day
4.20 MANPOWER PLANNING
Manpower Planning which is consisting of putting right number of people, right kind
of people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization. Therefore, manpower planning involves reviewing
current manpower resources, forecasting future requirements and availability, and taking
steps to ensure that the supply of people and skills meets demand. The production operation
refers to the amount of output that can be produced within a specific time. Production
planning is a method to calculate manpower requirement so that production demand based
on sales forecast can be met.
The sales forecast is 27,750 units of bahulu per month which is monthly production demand
is 27,750. If working days per month are 26 days per month, the daily production rate is:
106,723 / 26 days = 4,105 bahulu per day
The working hour per day is 12 hours. After deducting one hour to two hours of rest period
and idling time the effective working hours per day is 9 hours. The hourly production rate is:
4,105 / 9 hours = 456 pieces of bahulu per hour
One worker can produce about 432 piecesbahulu in 1 hour and then his hourly capacity is:
432/ 1 = 432 pieces bahulu per hour
Therefore, the number of workers required is:
Planned Rate of Production per hour
Worker Productive Time per hour
=
456 pieces of bahulu
432 capacity of worker
=
1.05 1 workers
≈1 workers
Thus, BAHULU‟S HOUSE needs one workers in mixing and baking area.

99. 5.0
FINANCIAL PLAN
INTRODUCTION
A financial plan incorporates all financial data derived from the operating budgets i.e. the
marketing, production (or operations) and administration budgets. Financial information from
the operating budgets is then translated or transformed into a financial budget.

100. Based on the financial data, projections are prepared via the following pro forma statements:

Cash flow

Income (or profit and loss) statement

Balance sheet.
THE IMPORTANCE OF A FINANCIAL PLAN
A financial plan is crucial to the overall business plan that is developed for a particular
business or project. Its importance can be summarized as follows:

To determine the size of investment

To identify and propose the relevant sources of finance

To ensure that the initial capital is sufficient

To analyze the viability of the project before actual investment is committed

To be used as a guideline for project implementation
FINANCIAL INPUT
Administrative Budget

101. ADMINISTRATIVE EXPENDITURE
Fixed Assets
RM
80,000
6,848
Land & Building
Office Equipment
Furniture & Fixture
20,574
Working Capital
Salary
EPF & SOCSO
9,700
1,455
Stationary
168
Other Expenditure
Other Expenditure
7,280
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
1,408
200
127,633
Useful life of fixed assets.
FIXED ASSETS
Office Equipment
Econ. Life (yrs)
Furniture & Fixture
Signboard
-
DEPRECIATION METHOD
(1=straight line, 2=declining
balance)
Marketing Budget
7
7
7
5
7
5
1

102. MARKETING EXPENDITURE
Fixed Assets
RM
Signboard
1,000
Working Capital
Salary
EPF & SOCSO
Transportation Cost
5,600
840
1,000
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
1,700
10,140
Forecasted Sales & Purchases.
SALES PROJECTION
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total Year 1
ToTal Year 2
Total Year 3
Operation Budget.
PURCHASE PROJECTION
32,017
32,211
33,133
34,060
35,147
35,400
35,850
36,500
37,088
37,705
37,790
32,017
418,918
645,000
980,890
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total Year 1
ToTal Year 2
Total Year 3
5,590
5,590
5,590
5,590
5,590
5,590
5,590
5,590
5,590
5,590
5,590
5,590
67,080
71,987
85,992

103. OPERATIONS EXPENDITURE
Fixed Assets
Vehicle
Equipment & Apparatus
RM
25,000
20,230
Working Capital
Raw Materials
Carriage Inward & Duty
Salaries, EPF & SOCSO
5,590
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
1,500
1,335
53,655
PROJECT IMPLEMENTATION COST SCHEDULE
A project implementation cost schedule incorporates both long-term and short-term
expenditure needed to start a project. The purpose of preparing the cost schedule is to
determine the amount of initial investment needed to launch our new project.

104. Project Implementation Cost
Requirements
Cost
Fixed Assets
Land & Building
Office Equipment
80,000
6,848
Furniture & Fixture
20,574
Signboard
1,000
Vehicle
Equipment & Apparatus
25,000
20,230
Working Capital
1 months
Administrative
Marketing
Operations
Pre-Operations & Other Expenditure
Contingencies
10%
11,323
7,440
5,590
13,423
19,143
TOTAL
210,571

105. ADMINISTRATIVE BUDGET
Particulars
Fixed Assets
Land & Building
Office Equipment
Furniture & Fixture
F.Assets
Monthly Exp.
80,000
6,848
20,574
-
Working Capital
Salary
EPF & SOCSO
Total
80,000
6,848
20,574
-
9,700
1,455
168
-
#REF!
Stationary
Pre-Operations & Other Expenditure
Other Expenditure
9,700
1,455
168
7,280
1,408
200
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
Total
Others
107,422
11,323
1,408
200
8,888
120,353

106. MARKETING BUDGET
Particulars
Fixed Assets
Signboard
F.Assets
Monthly Exp.
1,000
-
Working Capital
Salary
EPF & SOCSO
Transportation Cost
Total
1,000
5,600
840
1,000
-
Pre-Operations & Other Expenditure
Other Expenditure
5,600
840
1,000
1,700
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
Total
Others
1,000
7,440
1,700
1,700
10,140

107. OPERATIONS BUDGET
Particulars
Fixed Assets
Vehicle
Equipment & Apparatus
F.Assets
Monthly Exp.
25000
20230
Working Capital
Raw Materials
Carriage Inward & Duty
Salaries, EPF & SOCSO
Total
25,000
20,230
5,590
-
Pre-Operations & Other Expenditure
Other Expenditure
5,590
1,500
1,335
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
Total
Others
45,230
5,590
1,500
1,335
2,835
53,655
DEPRECIATION SCHEDULES
Our company is planning to purchase fixed assets either with cast or through hire purchase
scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either

108. bought or contributed have to be prepared. Our method to calculate the annual depreciation
charges is the straight-line method.
Annual depreciation = Original cost of asset – Scrap value
Asset’s Economic Life
Annual depreciation (Vehicle) = RM85,000 – RM0
5 years
= RM17, 000
Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year
1
2
3
4
5
6
7
8
9
10
Annual
Depreciation
2,778
2,778
2,778
2,778
2,778
2,778
2,778
2,778
2,778
0
Vehicle
25,000
Straight Line
9
Accumulated
Depreciation
2,778
5,556
8,333
11,111
13,889
16,667
19,444
22,222
25,000
0
Book Value
25,000
22,222
19,444
16,667
13,889
11,111
8,333
5,556
2,778
-

109. Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year
1
2
3
4
5
6
7
8
9
Annual
Depreciation
Accumulated
Depreciation
978
1,957
2,935
3,913
4,891
5,870
6,848
0
0
6,848
5,870
4,891
3,913
2,935
1,957
978
0
0
0
0
0
0
Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
1
2
3
4
5
6
7
8
9
10
Book Value
978
978
978
978
978
978
978
0
0
10
Year
Office Equipment
6,848
Straight Line
7
Annual
Depreciation
2,939
2,939
2,939
2,939
2,939
2,939
2,939
0
0
0
Furniture & Fixture
20,574
Straight Line
7
Accumulated
Depreciation
2,939
5,878
8,817
11,757
14,696
17,635
20,574
0
0
0
Book Value
20,574
17,635
14,696
11,757
8,817
5,878
2,939
0
0
0
0

110. Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year
1
2
3
4
5
6
7
8
9
10
Annual
Depreciation
143
143
143
143
143
143
143
0
0
0
Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year
1
2
3
4
5
6
7
8
9
10
Annual
Depreciation
3,372
3,372
3,372
3,372
3,372
3,372
0
0
0
0
Signboard
1,000
Straight Line
7
Accumulated
Depreciation
Book Value
143
286
429
571
714
857
1,000
0
0
0
1,000
857
714
571
429
286
143
-
Equipment & Apparatus
20,230
Straight Line
6
Accumulated
Depreciation
3,372
6,743
10,115
13,487
16,858
20,230
0
0
0
0
Book Value
20,230
16,858
13,487
10,115
6,743
3,372
-
SOURCES OF FINANCE SCHEDULE
Our source of finance schedule is made of the following common components:

Internal sources

111. - Equity contributions (cash)

External sources
- Term loan
Requirements
Cost
Loan
HirePurchase
Own Contribution
Fixed Assets
Land & Building
Office Equipment
Cash
80,000
6,848
Furniture & Fixture
20,574
20,574
1,000
1,000
Signboard
Vehicle
Equipment & Apparatus
6,848
25,000
20,230
Working Capital
1
months
Administrative
Marketing
Operations
Pre-Operations & Other
Expenditure
Contingencies
10%
TOTAL
80,000
25,000
20,230
11,323
7,440
5,590
11,323
13,423
19,143
6,600
19,143
6,823
210,571
117,066
25,000 68,505
7,440
5,590
TERMS OF LOAN (if required)
Interest rate
Loan duration
Interest payment method*
Amortisation schedule (term loan)
5%
5
2
Existing F. Assets

112. LOAN REPAYMENT SCHEDULE
Amount
Interest Rate
Duration (yrs)
M ethod
Year
1
2
3
4
5
6
7
8
9
Principal
117,066
5%
5
Baki Tahunan
Interest
23,413
23,413
23,413
23,413
23,413
0
0
0
0
10
Total Payment
5,853
4,683
3,512
2,341
1,171
0
0
0
0
0
0
Principal Balance
29,266
28,096
26,925
25,754
24,584
-
117,066
93,653
70,239
46,826
23,413
-
-
HIRE-PURCHASE REPAYMENT SCHEDULE
Amount
Interest Rate
Duration (yrs)
Year
Principal
1
2
3
4
5
6
7
8
9
2,778
2,778
2,778
2,778
2,778
2,778
2,778
2,778
2,778
10
0
GOOD PRODUCTION COST
25,000
4%
9
Interest
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
0
Total Payment
Principal Balance
3,778
3,778
3,778
3,778
3,778
3,778
3,778
3,778
3,778
25,000
22,222
19,444
16,667
13,889
11,111
8,333
5,556
2,778
-
-
-

113. Year 1
Raw Materials
Opening Stock
Current Year Purchases
Ending Stock
Raw Materials Used
Carriage Inward
Year 2
Year 3
Total Factory Overhead
Production Cost
PRO FORMA INCOME STATEMENT (ANNUALLY)
256
71,987
198
72,045
198
85,992
143
86,047
66,824
Salaries, EPF & SOCSO
Factory Overhead
Depreciation of Fixed assets (Operations)
0
67,080
256
66,824
72,045
86,047
6,149
6,149
6,149
6,149
72,973
6,149
78,194
6,149
92,196

114. Sales
Year 1
418,918
Year 2
645,000
Year 3
980,890
72,973
120
78,194
109
92,196
120
109
98
Less: Cost of Sales
Opening Stock of Finished Goods
Production Cost
Less: Ending Stock of Finished Goods
0
72,853
Gross Profit
0
78,205
0
92,207
346,065
566,795
888,683
135,876
135,876
135,876
89,280
89,280
89,280
Other Expenditure
7,280
7,280
7,280
Business Registration & Licences
1,408
Insurance & Road Tax for Motor Vehicle
1,500
1,500
1,500
Other Pre-Operations Expenditure
3,235
Interest on Hire-Purchase
1,000
1,000
1,000
Interest on Loan
5,853
4,683
3,512
Depreciation of Fixed Assets
4,060
4,060
4,060
249,493
243,679
242,508
Net Profit Before Tax
96,572
323,116
646,174
Tax
Net Profit After Tax
Accumulated Net Profit
0
96,572
96,572
0
323,116
419,688
0
646,174
1,065,862
Less: Enpenditure
Administrative Expenditure
Marketing Expenditure
Total Expenditure
PRO FORMA BALANCE SHEET

115. Year 1
Year 2
Year 3
ASSETS
Non-Current Assets (Book Value)
Land & Building
Office Equipment
80,000
5,870
80,000
4,891
80,000
3,913
Furniture & Fixture
17,635
14,696
11,757
857
714
571
22,222
16,858
19,444
13,487
16,667
10,115
143,442
133,233
123,023
256
120
198
109
143
98
139,929
449,586
1,086,847
140,305
449,893
1,087,088
283,747
583,125
1,210,111
68,505
96,572
165,077
68,505
419,688
488,193
68,505
1,065,862
1,134,367
93,653
22,222
115,875
70,239
19,444
89,684
46,826
16,667
63,493
2,795
5,249
12,251
283,747
583,125
1,210,111
Signboard
Vehicle
Equipment & Apparatus
Other Assets
Deposit
Current Assets
Stock of Raw Materials
Stock of Finished Goods
Accounts Receivable
Cash Balance
TOTAL ASSETS
Owners' Equity
Capital
Accumulated Profit
Long-Term Liabilities
Loan Balance
Hire-Purchase Balance
Current Liabilities
Accounts Payable
TOTAL EQUITY & LIABILITIES
FORECASTED PERFORMANCE

116. Year 1
Year 2
Year 3
LIQUIDITY
Current Ratio
Quick Ratio (Acid Test)
50
50
86
86
89
89
194
229
337
PROFITABILITY
Gross Profit Margin
Net Profit Margin
Return on Assets
Return on Equity
82.61%
23.05%
34.03%
58.50%
87.88%
50.10%
55.41%
66.19%
90.60%
65.88%
53.40%
56.96%
SOLVENCY
Debt to Equity
Debt to Assets
Time Interest Earned
71.89%
41.82%
15
19.45%
16.28%
68
6.68%
6.26%
183
EFFICIENCY
Inventory Turnover
FINANCIAL RATIO

117. Current Ratios
Quick Ratios
100
90
90
80
80
70
70
60
60
Ratio
Ratio
100
50
50
40
40
30
30
20
20
10
10
0
1
2
0
3
1
2
Year
3
Year
Inventory Turnover
Gross Profit Margin
400
92.00%
350
90.00%
300
88.00%
Times
Percent
250
200
86.00%
84.00%
150
82.00%
100
80.00%
50
0
78.00%
1
2
Year
3
1
2
Year
3

118. Net Profit Margin
Return on Assets
60.00%
70.00%
50.00%
60.00%
40.00%
40.00%
Percent
Percent
50.00%
30.00%
30.00%
20.00%
20.00%
10.00%
10.00%
0.00%
1
2
0.00%
3
1
2
Year
Debts to Equity
Return on Equity
80%
66.00%
70%
64.00%
60%
62.00%
50%
Percent
68.00%
Percent
3
Year
60.00%
40%
58.00%
30%
56.00%
20%
54.00%
Serie…
10%
52.00%
1
2
Year
3
0%
1
2
Year
3

119. Debts to Assets
Times Interest Earned
45%
200
40%
180
160
35%
140
30%
Times
Percent
120
25%
100
20%
80
15%
60
10%
40
5%
20
0%
1
2
3
Year
0
1
2
3
Year
SUMMARY
Bahulu‟s House involves in manufacturing bahulu with feeling, original bahulu and
BahuluHujanPanas, we will make sure that our customers will get only the high quality

120. bahulu which are made by own recipes. After doing some research, we conclude that there
is a high demand of our products from the people. Therefore, we see this as an advantage to
grab the opportunity of making large profit.
We only provide products that are freshness and halal products for our customers
and it is our pleasure to satisfy their needs and wants.
As conclusion, we are sure that we are able to cater to the needs and wants of our
target market. We hope that we can be the main bahulu with feeling and BahuluHujanPanas
manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore, we also hope
that our products can enter the international market in years ahead. We will give all of our
efforts to make this hope come true.
APPENDICES
6.1 Bahulu’s House Banner

121. 6.2 Bahulu’s House Newspaper Advertisement
6.3 Bahulu’s House Signboard

122. TABLE OF CONTENT
CONTENT
PAGE

123. I.
II.
III.
ACKNOWLEDGEMENT……………………………………………..
LETTER OF SUBMISSION…………………………………………..
AGREEMENT OF PARTNERSHIP…………………………………
CHAPTER 1 INTRODUCTION
1.0
Introduction
1.1
Executive summary
1.2
Product Description
1.3
Purposes Of Business Plan
1.4
Company background
1.5
Partner‟s profile
2
3
4
8
9
9
11
12
CHAPTER 2 ADMINISTRATION PLAN
2.0 Introduction
2.1 Vision
2.2 Mission
2.3 Objective
2.4 Organizational Chart
2.5 List Of Administrative Personnel
2.6 Schedule Of Tasks And Responsibilities
2.7 Schedule Of Remuneration
2.8 List Of Office Equipment And Supplies
2.9 Administration Budget
21
21
21
21
22
22
23
24
24
26
PART 3 MARKETING PLAN
3.0
Introduction
3.1
Profile of Product
3.2
Target Market
3.3
Market Size
3.4
Competition
3.5
Market Share
3.6
Sale Forecast
3.7
Marketing Strategy
3.8
Schedule of remuneration
3.9
Schedule of tasks and responsibilities
3.10 Marketing budget
28
30
31
34
35
39
42
47
61
62
64
CHAPTER 4 OPERATION PLAN
4.0
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
Introduction
Operation Process
Operation Layouts
Production Planning
Material Planning
Machine and Requirement Planning
Manpower Planning
Overheads Requirement
Location Plan
Business and Operation Hours
Operations Budget
Licenses, Permits and Regulations
Implementation Schedule
CHAPTER 5 FINANCIAL PLAN
5.0
Introduction
66
67
72
74
75
77
78
80
81
82
83
84
85
87
88

124. 5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
6
Project Implementation Cost
Source of Financing
Table of Depreciation
Loan Amortization
Hire Purchase Repayment Scheme
Cash Flow Pro forma
Profit And Loss Pro forma
Balance Sheet Pro forma
Financial Ratio Analysis
CONCLUSION………………………………………………………...
7 APPENDICES…………………………………………………………
90
92
96
99
100
104
106
108
113
114