Gardenia began in 1969 when an American was sent to East Malaysia to start a bakery. Gardenia Bakeries (KL) Sdn Bhd was formed and rolled out its first loaf of bread in 1986, becoming the market leader within four years with near 100% brand recall. The company is now owned by Malaysian businessman Tan Sri Syed Mokhtar Shah and produces various baked goods while also focusing on health and charitable causes through partnerships with organizations like NADI.

1. TITLE: GARDENIA
PREPARED BY: MARYAM ZULKIFLI (M091415510)
PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA

2. INTRODUCTION
• Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary
of a food listed company, QAF Ltd, who also operates
Gardenia Singapore, Gardenia Philippines and will soon
be opening Gardenia bakery in Fujian, China.

3. COMPANY PROFILE
• In 1969, an American named Horatio Sye Slocumm was sent
by International Executive Service Corporation (IESC) to East
Malaysia to start a bakery. Mr. Slocumm brought with 35 years
of baking experience with one of America’s leading chain of
bakeries. Gardenia was born.
• Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread
off its line in 1986. Within four short years, it became the bread
market leader with an astounding 99 percent brand recall rate
and 80 percent top-of-mind recall.
• Gardenia’s range of products grew and evolved through the
years, becoming better and better with each step. Leveraging
on its brand strength, gardenia now produces a variety of
baked products to satisty consumers’ demands.

4. THE GARDENIA BAKERIES (KL)
Sdn Bhd OWNER
• Name: Tan Sri Syed Mokhtar Shah
bin Syed Nor Al-Bukhary
• The richest Bumiputra corporate
figure in Malaysia. With
involvement in diversified business
areas which include transportation
and logistics,plantations, property
development, defense
and armory as well as engineering
and power generation, he has a
net worth estimated to be US$2.90
billion according to Forbes, making
him the 8th richest Malaysian.

5. Halal Committee chart in Gardenia

6. • As an added measure to control and safeguard
our Halal status.
• we have appointed an Independent Syariah
Advisor whom Gardenia could refer to in ‘syariah’
related matters

7. ADVERTISEMENT YEAR 1986

8. THE CORE ACTIVITIES
• Gardenia has been actively involved in charitable causes.
Everyday, Gardenia delivers complimentary fresh bread to over
61 charitable organizations like old folks homes, orphanages
and centres for the disabled, eight of which have been on
Gardenia’s delivery list since 1991.
Collaboration With NADI
• As a responsible corporate citizen, we at Gardenia are doing
our part to help fight the obesity epidemic in Malaysia. We are
working closely with the National Diabetes Institute (NADI) on
the “Fight Against Diabetes” programme, a major educational
drive to bring public awareness on the prevention and
management of diabetes.

9. Dardenia With NADI

10. MARKETING
Price:-
•Price of Gardenia products is from
RM 0.90 => RM 4.50

11. Product:-
There many type of
product in Gardenia.
• European Cottage
• Low Fat Fibremeal
Range
• Toast’em
• Twiggies
• Delicia
• Fluffy Buns
• E.t.c

12. Promotion:-

13. Place:-

14. Packaging and Branding:-

15. CONCLUSION
Eat Healthy, Stay Healthy
• Eating healthy doesn't mean you have to say “goodbye” to
foods like nasi lemak, mee goreng or roti canai. With the
right plan, you can still enjoy your favourite dishes as long
as you have more healthy meals than less healthy ones.
Just remember to exercise, get enough rest and practise
a healthy lifestyle as often as possible. Don’t wait till your
health deteriorates and diabetes sets in before you make
a change because prevention is always better than cure.

16. REFERRENCES
• http://gardenia.com.my/wordpress/?p=152
• http://www.gardenia.com.my/articles/2706E.html
• http://www.gardenia.com.my/
• http://youtube.com/

17. THANK YOU!