Human resource management is essential for Coca Cola's success as an international company. While global policies are difficult, Coca Cola focuses on acquiring and retaining skilled employees to maintain its market position. The HR department conducts job analyses to understand roles and human requirements, informing recruitment, performance reviews, and employee relations. Planning forecasts future staffing needs considering technology changes and productivity. Employee satisfaction is also important, so Coca Cola provides competitive compensation like salaries, bonuses, and transportation benefits to retain talent.