Coca-Cola has a global presence operating in almost 200 countries. It has over 123,000 employees and generates over $41 billion in annual revenue. The company's vision focuses on being a great place to work and bringing quality beverage brands to the world while being responsible citizens. Coca-Cola utilizes various resources including financial capital, human resources, technology and machinery to produce and distribute its beverage products globally.

1. Internal Business Environment

2. Group-6
Snehal Nemane (H-91)
Shruti Adyalkar (H-90)
Sayli Mahalle (H-82)
Vrushabh Agrawal (H-108)

3. Introduction
 Coca-Cola, the world's most recognized brand.
 Coca-Cola is a multinational company operating in almost 200
countries or territories.
 It is a beverage company and is into the production and distribution of
non-alcoholic drinks. The main brand of the company is the aerated
drink, Coca-Cola or Coke.
 Founded: 1886
 Headquarters: Atlanta, Georgia, USA
 Chairman and CEO: Muhtar Kent
 Revenue: USD 41.86 Billion (FY 2016)
 Employees: 123,200 (December 31, 2015)

4. Corporate vision & mission
 Vision :-
 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's
desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring
value.
 Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.
 Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization
 Mission :-
 To refresh the world...
 To inspire moments of optimism and happiness...
 To create value and make a difference.

5. Objectives & Goals
Objectives:
 To support Coca-Cola and its partners in modelling different scenarios which
combine Coca Cola’s distribution network with local health initiatives in order to
achieve aim.
Goals :
Women : To empower five million women entrepreneurs by 2020.
Water : They understand priceless value of water and work for vigorously to conserve
the water worldwide.
Wellbeing : Our priority is always our consumers and helping them to be healthy
and happy.

6. Policy
The policy focuses on fostering open and inclusive workplaces based on human rights and
includes the following components:
 Respect for Human Rights
 Community and Stakeholder Engagement
 Valuing Diversity
 Freedom of Association and Collective Bargaining
 Safe and Healthy Workplace
 Workplace Security
Strategy
 Three generic strategies identified by Michael Porter such as cost leadership,
differentiation and focus.
Cost leadership; by changing into the lowest cost producer
Differentiation: by being exclusive and unique in the industry.
Focus: by selecting a narrow competitive scope within the industry.

7. Coca-Cola Co., Consolidated Statement of Financial Position, Assets
USD $ in millions
Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
Cash and cash equivalents 8,555 7,309 8,958 10,414 8,442
Short-term investments 9,595 8,322 9,052 6,707 5,017
Cash, cash equivalents and short-term
investments 18,150 15,631 18,010 17,121 13,459
Marketable securities 4,051 4,269 3,665 3,147 3,092
Trade accounts receivable, less allowances 3,856 3,941 4,466 4,873 4,759
Inventories 2,675 2,902 3,100 3,277 3,264
Prepaid expenses and other assets 2,481 2,752 3,066 2,886 2,781
Assets held for sale 2,797 3,900 679 – 2,973
Current assets 34,010 33,395 32,986 31,304 30,328
Equity method investments 16,260 12,318 9,947 10,393 9,216
Other investments 989 3,470 3,678 1,119 1,232
Other assets 4,248 4,207 4,407 4,661 3,585
Property, plant and equipment, net 10,635 12,571 14,633 14,967 14,476
Trademarks with indefinite lives 6,097 5,989 6,533 6,744 6,527
Bottlers' franchise rights with indefinite lives 3,676 6,000 6,689 7,415 7,405
Goodwill 10,629 11,289 12,100 12,312 12,255
Other intangible assets 726 854 1,050 1,140 1,150
Noncurrent assets 53,260 56,698 59,037 58,751 55,846
Total assets 87,270 90,093 92,023 90,055 86,174
Source: Coca-Cola Co., Annual Reports
Finance, funds and monetary assets

8. Technology, Machinery and Equipment:-
Technology:
• 3M Technologies Light Tube Technology
• Lumense Nano Sensing Technology
• Merlin Mobility Augmented Reality Technology
Machinery and Equipments:
• Bottle Preparation Equipment
• Mixing Equipment
• Filling Machinery
• Conveyor System

9. Organizational Structure

10. Resources
Physical Resources
At Coca-Cola, great machinery are use that helped to perfect the process of labeling, filling,
bottling, packing, and more.
Financial Resources
Coca-Cola has created a well-balanced and diverse portfolio, as it is involved in international
capital markets.
Coca-Cola is considered a “top dividend stock” with the help of remarkable cash flow generation
and potential for growth in the future.
Human Resources
Coca Cola provides great benefit packages to their employee. They have interested in not only
being employers, but helping people grow as we have created many developmental opportunities
for our associates at Coca Cola University.
Knowledge and Learning Resources
Coca Cola thinks on a global scale to enhance the research and development with six R&D
locations around the world.

11. Brand Image
A brand is based on its name, physical elements i.e. logo, color, shape and its
identity
Brand image:
Brand is an important factor influencing Coca Cola sales. Their brand is known all
around the world as they have built their image on an universal value and happiness.
It is the most sold one which makes customers brand loyal.
Lifecycle Stage
Currently Coca-Cola is under the maturity stage due to the solidity and capability of
keeping a large and loyal group of stable customers.

12. Communication

13. Goods and Material Inventory
 Inventories consist primarily of raw materials and packaging (which includes ingredients
and supplies) and finished goods (which include concentrates and syrups in our concentrate
and foodservice operations, and finished beverages in our bottling and canning operations).
 Inventories are valued at the lower of cost or market.
 They determine cost on the basis of the average cost or first-in, first-out methods.

14. Safety and Security
• The long-term success depends on working to ensure the safety of the
workers, visitors to the operations, and the public.
• They believe that a safe and healthy workplace is a fundamental right
of every person and also a business imperative.
• Their Workplace Rights Policy includes:
- to minimize the risk of accidents, injury and exposure to health
hazards for all of the associates and contractors.

15. Organizational culture
• Coca Colas inclusive culture is defined by our seven core values:
leadership, passion, integrity, collaboration, diversity, quality, and
accountability.
• They consider their people and brand are their asset.
• The Coca-Cola Company leverages a worldwide team that is rich in
diverse people, talent and ideas.
Marketing Setup
Coca cola focuses on all 4P’s of Marketing Mix.

16. People
Top Reasons people work for The Coca-Cola Company:
 Ability to make a difference
 Ability to grow
 Embarked on a strategic journey...
 Values
 Be part of a diverse team
 An unique culture
 Accessibility to more than just a Company...
 Rewarding environment

17. Research & development
Coca Cola has six R&D centers around the world and they are linked to External
Technology Assessment and Acquisition (ETA) hubs, which connects the
company with partners, entrepreneurs, tech startups and university
researchers.
They have taken few initiative like-
• EKOCENTER in which they are using natural sweeteners in their product
• Plant Bottle Technology in which they make recyclable bottles
• Energy-efficient coolers