Coca-Cola has undergone significant changes over its history in response to external factors like wars and internal shifts in tastes and expectations. When it was founded in 1886, it produced a product that was sold as a medicine and made only $50 in sales annually. Now, Coca-Cola produces over 500 products and sells 1.8 billion bottles daily. The company has changed its products, organizational structure, packaging, and employees to adapt. It uses models like Lewin's three-step process of unfreezing, changing, and refreezing to implement changes while overcoming resistance from staff and customers accustomed to tradition. Overall, Coca-Cola's ability to evolve with the times through comprehensive change management has contributed to its

1. CHANGE MANAGEMENT
CASE STUDY ANALYSIS
BY:
SUMMAYA PHULPOTO
TEHMINA GUL (17-97)
SADIA ARAIN (17-68)

2. “Over The Year People, System,
Environment & Culture Have Been
Evolved But The Only Thing That
Remain Constant Is Change.”
-Peter Senge

3. PROFILE
American corporation founded in 1886, by
local pharmacists Pemberton at Atlanta.
Initially coca cola produce a product which
was sold as drug.
But now they manufacture a carbonated drink.
Company’s headquarter is in Atlanta USA.
They produce more than 500 kinds of product
Famous products include coca cola, diet coke,
sprite, and Fanta.

4. VISSION
Our vision is to craft the brands and
choice of drink that people love, to
refresh them in body and spirit and
done in a way that create a more
sustainable business and better shared
future that makes a differences in
people’s life, communities and our
planet.

5. MISSION
To refresh the world in mind body and spirit.
To inspire moment of optimism and happiness
through our brand and action.
To create values and make differences.

6. CORE VALUES
• LEADERSHIP: The courage to shape a better future
• COLLABORATION: Leverage collective genius
• INTEGRITY: Be real and honest
• ACCOUNTABILITY: If it is to be , it’s up to me
• PASSION: Committed in heart and mind
• DIVERSITY: As inclusive as our brands
• QUALITY: What we do, we do well

7. CHANGE MANAGEMENT
Change management is a systematic approach to dealing with
change both from the perspective of an organization and the
individual.

8. INNOVATION
Innovation refers to make something new, something
innovated which never can be happened before.

9. REASONS FOR CHANGE
•Changes in the tastes and expectations of the
consumers.
•Changes due to competitions.
•Changes in the value system of the society.
•Changes in the supply chain.
•Changes in the distribution chain.
•Changes due to modifications in the economy whether
locally or internationally.

10. FACTORS OF
CHANGE
EXTERNAL ENVIRONMENT
• In WW-II it became a patriotic symbol because
Coca-Cola provided the soldiers of the united
states free dinks which led to consumer loyalty.
• As the United States and its allies win in the
World-War II, Coca-Cola were able to set-up
franchise in various countries.
• Change of taste and expectations of consumers.
• People are now investing more in their health, so
Coca- Cola introduced their new product which
is a calorie burning soft drink, the Enviga.

11. INTERNAL ENVIRONMENT
•Asia experienced its financial crisis in 1997.
•So the CEO, responded to this by mobilizing his
executives to workshops about how Coca-Cola
would seize new growth opportunities.
•Acquired bottling business in South Korea.
•Regional strategic view and acquired local brands
of tea and coffee.
•Innovation is accomplished through development
of new products such as the Enviga, Diet Coke,
Coca-Cola zero and other variants of Coke.

12. • In 2000, Coca- Cola changed its senior management
team and organizational structure for the purpose of
facing the opportunities, threats and challenges.
•Coca- Cola North Korea was decentralizing its
organization so that accountability and authority can be
brought it.
•Unified the system of supply chain, procurement and
distribution, in which it increased the efficiency of
services.
•The appointed individuals are seasoned beverage bottling
executives; through Coca-Cola sees consistent increase in
the revenues of the company.

13. STATUS OF BUSINESS BEFORE
CHANGE
Status before change varies with market conditions.
Main cause of change is market and legislations.
Sales for the first year were only
$ 50
Only 9 servings of the soft drink were sold each day.
Now number of Coke bottles sold each day.
1.8 BILLIONS

14. Types of changes at
Coca-Cola
Planned
Transactional
Evolutionary
Remedial

15. MAIN CHANGES
PRODUCT CHANGE
Coca-Cola has been on the fore front coming up with the product
that fit the market need effectively and to beat its rivals.
In 1961 company face finance competition from the brand of
Pepsi called 7up , for that coca cola decided to came up with
sprite, they rebrand to sugar free sprite the rebranding was efforts
to create more customer satisfaction.
In 1985 they reformulate their popular drink and develop sweeter
soda which was named as new coke.
In 2008 they introduce new taste of sprite named as sprite green.

17. CHANGE IN THE LINE OF
REPORTING
 This change was done by
restructuring the company’s
organizational structure
where every department work
independently .
 Decentralized system.
 Power sharing.

18. PACKAGING OF PRODUCT
DONE BY THE ROBOTS
 This change was done when the
demand was increasing with rising
expectation on quality and delivery
process
 So it’s a part of automation when
company stop using manual
packaging and move toward
Robotic packaging system in order
to increase supply of their product.
 Use swiss log’s advance
automation technology, in order to
increas efficiency and reduce cost.

19. RESHUFFLING OF EMPLOYEES &
MANAGEMENT
This change was a part of 2004 organizational strategy.
Recruit more skilled staff and set new criteria for recruitment
and selection.
RESISTANCE TO CHANGE:
People not resist change they resist being changed
Main challenge is staff resistance, diverse market and
organizational culture
They face employee resistance because people usually not want
to change, they are trying to stuck with traditional way of doing
things.

20. Cont……
Some time customer also not want to change due to
cultural diversity because coca cola operates in more than
200 countries so international customer repel those things
which are accepted by domestic customers.
HOW TO OVER COME THE RESISTANCE
The best way to over come the change resistance is to
adopt effective change management strategy.
By motivating their employees, trained them well as they
easily cope up with the change.
By doing so coca cola can effectively address these
challenges.

21. CHANGE
IMPLEMENTATION
PROCESS
• The success of change
program will depends
on how well it has been
implemented,
implementation starts
with change planning
and personals attitude
towards change.
• So coca cola adopt
lewin’s three step
model of change.

22. Cont…..
Planning stage or unfreezing: coca cola leaders who
are mostly the change agents recognized the need for
change and analyze the areas that need to be improved
So they motivate and encourage their people that how
change is important.
CHANGING AND MOVING STAGE:
Now people are unfrozen ,they can begain to move , it
is also a transition face where people can realize that
how change is necessary and they are ready to change

23. Cont….
REFREEZING STAGE:
Lewins called this stage the final stage of
change model because in this stage they
stablized and solidifying the new state
after change as people do not revert back
to old way of thinking and doing things.

24. INDIVIDUAL CHANGE
MANAGEMENT
1. FORCE FIELD ANALYSIS
2. ADKAR
• Awareness of need to change
• Desire to participate and support the
change
• Knowledge about how to change
• Ability to implement new skills
• Reinforcement: keep the change in
place

25. CONTINUOUS CHANGE PROCESS
MODEL

26. In this process the Coca- Cola
observe the market and check
the problem. Like they were
working in a collectivism
environment where 250 ml
packing is not enough for a
family so that they introduced
there 2.5 liter to reduce the
problem and make changed
into product packing.

27. CONCLUSION
The present condition of Coca cola
Company worldwide is very good. The
company is selling its beverages
throughout the world successfully. But in
some countries, coca cola stores are not as
according to the company’s main
marketing, inventory and efficiency theme.
The company is planning to align its
performance standards according to its
own corporate culture and strategies with
the help of a comprehensive change
management plan. These changes will be
implemented within the business
operations and management of the
company

28. RECOMMENDATIONS
RECOMMENDATIONS
 So I recommend that everyone in the
organization must understand the
importance of change because change is
permanent , and also management is
required to involve their people in this
change process
 And they must proactive in their
operations as to get competitive
advantage.

29. Organizations that are
more open to change
as generally more
successful than
companies that resist
change.

30. THANK YOU