This document provides an overview of the Coca-Cola Company, including its history, vision, mission, values, objectives, brands, revenues, strategies, products/services. Some key points: - Coca-Cola was founded in 1886 and is headquartered in Atlanta, Georgia. It owns 500+ brands across 200+ countries. - The company's vision is to maximize shareholder returns while being socially responsible. Its mission is to refresh people in mind, body and spirit. - Coca-Cola had $233 billion in enterprise value and $134 billion in total revenue in 2017. It employs various strategies like responsible marketing and product innovation. - The company offers over 3,500 beverage products

2. Content
1. Introduction
2. History
3. Vision
4. Mission
5. Values
6. Objectives
7. Brand Logo and Patten
8. Employees
9. Worldwide share
10. Company Revenue
11. Strategies of Coca Cola
12. Products and services
13. Why I choose this
company
14. Conclusion

3. Welcome to My Presentation

4. INTRODUCTION
 The coca-cola company is an American Multinational beverage
corporation.
 A leading manufacturer ,retailer and marketer of non alcohalic
beverage concentrates and syrups.
 Its headquater is in ATLANTA, GEORGIA.
united states of America .
 On Forbes list cocacola is listed as 4th
world’s most valuable brand.
 currently coca cola owns nearly 500
brands across 200 countries
Coca-cola headquarter: ATLANTA
GEORGIA USA

5. HISTORY
• Coca-cola history began in 1886 when Dr. Jhon S Pemberton( a
pharmacist) invented a flavored syrup and mixed it with
carbonated water. and was deemed ‘excellent ‘ when
sampled.
• This sample named coca-cola by
Dr. Pemberton and his partner
Frank M. Robinson
• They also design the trademark
which is still used today.
Inventor: Dr. Jhon S Pemberton
Trade mark

6. Continue….
• Later Dr. pemberton sold portions of his business to an america
business tycoon Asa G Candler, who established the cocacola
company and become coca cola’s 1st president.
• Mr. candler transformed coca-cola
from an invention into a business.
within 4 yr it was expanded beyond ATLANTA
& covered 50 states of Canada and Mexico.
 1894- 1st bottling machinery installed
 1899- 1st bottling agreement was done
and Coca-Cola worldwide bottling
system started.
 1928- coca cola was introduced to olympic
games for the 1st time.
Founder: Asa
Griggs Candler
(An american
business
tycoon)

7. The Coca-Cola Company vision
 Profit: Maximizing return to shareholders, while
being mindful of their overall responsibilities
 People: Being a great place to work, where people
are inspired to be the best they can be
 Portfolio: Bringing to the world a portfolio of
beverage brands that anticipate and satisfy
people's desires and needs
 Partners: promoting a winning network of partners
and building mutual loyalty
 Planet: Being a responsible global citizen that
makes a difference

8. The Coca-Cola Company Mission
 The mission of an organization is the specific and
well-defined roles and activities on which the
organization elects to concentrate its efforts; it
determines the scope of planned activities.

9. The Coca-Cola Company Mission
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through
their brands and actions
• To create value and make a difference
everywhere they engage

10. It can be defined as those things that are
important to or valued by someone.
Leadership
• Passion
• Integrity
• Accountability
• Collaboration
• Innovation
• Quality

11. Objectives:
The goals of organization are the general and
ultimate ends toward which activity is aimed.
 Different organizations have different goals.
 A private business firm views operating at a
profit as its goal. If it doesn’t reach this goal in
the long run, it will not survive

12. Objectives:
Live Positively: Their commitment to
sustainability - Their goal is simple
Beverage Benefits
Active, Healthy Lifestyles
Climate and Energy Protection
 Packaging
Global Water Stewardship
Community

16. Companies
PepsiCo 12.05B
Dr Pepper Snapple
Group
1.51B
Procter & Gamble 15.60B
Minimum 9.118B Mar
2017
Maximum 13.08B Jun
2012
Average 11.25B
KO Revenue (Quarterly) Benchmarks KO Revenue (Quarterly) Range, Past 5 Years

17. Strategies of Coca Cola
• They don't market any drinks to children under 12
because they believe parents should choose the drinks
that are right for their families. They help parents make
informed choices through better consumer information
• They will work with an independent consultancy to
constantly monitor TV ad placement
• They do not have direct commercial agreements with
primary schools and are only in secondary schools by
invitation
• They will not associate theirselves with cinema films
where the core audience is under 12

18. Products / Services:
3,500
Coca Cola has the big chain of Product line
Over Products

19. 233 B 134 B
In 2017
Enterprise Value
In 2017
Total GDP

20. • “Innovate for the Future”.
• Process innovation - Driving efficiencies in
their business
• Thought leadership - Developing their
understanding of and solutions to new issues
and challenges
• Collaboration - with suppliers and customers
to find opportunities to co-create new
solutions to existing challenges

21. Coke is a refreshing drink which keeps the
people happy during moments of
hopefulness.
Inspires the world.
Has it own values.