It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Game thinking - Differences Between Games, Serious Games, Gamification and More.Andrzej Marczewski
The aim of this article is to present an umbrella term for the use of games and game-like solutions in non-game contexts.
Many people lump this all under Gamification. I have chosen the term Game Thinking instead and hopefully by the end of this, you will understand why and also have a better understanding of the differences between games, gamification, serious games and more.
Successful free to play games are a brew of persuasion techniques designed to achieve fast engagement. Here’s a short list and lots of examples of the most notorious persuasive methods and psychological tactics that are used in games you play and love.
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
This presentation provides an overview of approaches to developing you vision and mission, as well as the critical nuances tied to company culture. It also features an insightful case example from Salsify.
Presentation on Innovation Games ™ - What are Innovation Games and for what you can use them... Questions over questions... ;-)
Here you get the answers!
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Game thinking - Differences Between Games, Serious Games, Gamification and More.Andrzej Marczewski
The aim of this article is to present an umbrella term for the use of games and game-like solutions in non-game contexts.
Many people lump this all under Gamification. I have chosen the term Game Thinking instead and hopefully by the end of this, you will understand why and also have a better understanding of the differences between games, gamification, serious games and more.
Successful free to play games are a brew of persuasion techniques designed to achieve fast engagement. Here’s a short list and lots of examples of the most notorious persuasive methods and psychological tactics that are used in games you play and love.
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
This presentation provides an overview of approaches to developing you vision and mission, as well as the critical nuances tied to company culture. It also features an insightful case example from Salsify.
Presentation on Innovation Games ™ - What are Innovation Games and for what you can use them... Questions over questions... ;-)
Here you get the answers!
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
We continually hear about innovation and strive to keep engaging our teams to put the right skills and processes for innovation into practice. At the same time, we know that fostering just the right culture for the team to be innovative is important – but often overlooked.
How do you go about fostering an innovative team? Here are 4 guidelines we’ve pulled together.
God gifted our children. it's our responsibility to help them to discover their gifts. This presentation will help you to discover your gifts and also to help your children to discover their gifts.
Design Thinking: Creativity Transforming the Customer ExperienceCuriosita, LLC
How to use Design Thinking as a process to explore problems and their context across organizational silos, involve end users, iterate with prototypes, validate understanding and deploy a solution. Additionally, how change management professionals worked collaboratively to strategize, plan and implement communication and training to ensure full adoption.
Open, agile manufacturing: Will this be the future?Martin Kupp
What drives the future of manufacturing in an ever more open and agile environment? What are the main challenges and opportunities and where can companies turn to learn and avoid mistakes?
Top 10 ways to improve your spiritual healthDaniel Harper
Majority of our population rarely notice the significance of spiritual health in our daily lives. For those people, a healthy physique is enough, a sound mind is okay, and lack of spiritual health doesn’t really matter. Most of us aren’t aware of the state of our spiritual health or the importance of its role in our whole well-being.
Sull’adattamento dell’individuo al cambiamento - EliseiCAF CIA
Elisei introduce il concetto di psicopatologia del cambiamento, quale insieme di reazioni emotive a situazioni che cambiano.
Roma, Centro Congressi Frentani
9 Febbraio 2015
Hypermedia is an API style that’s starting to pick up steam. In this session, you’ll hear about what motivated L.L.Bean to choose hypermedia over other API styles. Along the way, concepts will be introduced, discussed, and evaluated based on real-world experiences. Is hypermedia ready for the enterprise?
Innovation Culture: Don't think about the Future, Develop it!Felipe Câmara
Presentation done @ Marcom 2014 Amsterdam.
We cannot predict the future, but we can develop it.
Digital innovation developing as one of the cornerstones of today's society, the challenge of being the innovative trailblazer has grown.
It’s vital to nurture a culture of innovation stimulate creativity, think of ideas and make them happen.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
ESOMAR Workshop on Gamification: Creating a win-win-winInSites on Stage
ESOMAR Workshop on Gamification: Creating a win-win-win (by Annelies Verhaeghe and Tom De Ruyck of InSites Consulting), presented at the ESOMAR 3D Conference in Amsterdam (NL) on Sunday November 4, 2012.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
How do breakthrough products keep pulling new customers in - while re-engaging the ones they already have? It’s not with tricks & external rewards, that’s for sure. Discover how Slack, Kickstarter, and Snapchat reduce churn and drive deep, game-like engagement by creating a coherent path to mastery and deploying engaged triggers to light the way.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
These are the three foundational principles of doing customer discovery with game design smarts.
1) Find & delight your early adopters
Every SUCCESSFUL innovative product, game or service starts by delighting a small, passionate early market. Learn how to use Innovation Diffusion theory to ignore misleading feedback from your Early Majority and focus on identifying, understanding and delighting your early adopters.
2) Sketch out your narrative and core loop
Game designers create a compelling experience that unfolds over time. To design a compelling product experience, start by sketching out your Product Narrative - AKA what the experience is like from your customer's POV - using the 4-stage Players Journey model. Learn how to integrate customer feedback into your design process, and craft a compelling Core Loop for your early adopters to react to.
3) Prototype and test your core experience
Early adopters are - by definition - looking for something your product offers, and are willing to put up with messiness and friction if the core value prop is there. Early-on, you focus on prototyping and testing your Core Loop - the core product experience someone has 2 weeks (or months) into it, that "hit" that keeps them coming back. Once you've created your Narrative, use it to debug and resist your natural urge to prototype and optimize Discovery and Onboarding - those stages are important later on, once you've established a strong, validated Core Loop.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
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22. Find & delight
your early
adopters FIRST
Early adopters will put up
with cost & ridicule for
innovations that meet
real needs.
Erika Hall
Author, Just Enough Research
33. Test early,
test often
There is nothing quite so
useless as doing with great
efficiency something that
should not be done at all
Peter Drucker
Author
34. Make it a habit:
Setup a weekly
playtest /interview
37. Listen in as
customers talk
with each other
To listen fully means to
pay close attention to
what is being said
beneath the words.
Steven Covey
Author
41. What is —
and isn’t —
a Core Loop?
In a loop, you’re learning a
skill and updating your
mental model. That’s what
leads to player delight.
Dan Cook
Lead Game Designer, Spry Fox
65. 1. Think like a scientist
2. Laser-focus on Early Adopters
3. Learn about customers’ needs & habits
4. Create a culture of iterative testing
5. Cultivate a customer feedback community
6. Test & refine the Core Loop early
7. Co-create a path to Mastery
7 Habits of
Breakthrough
Innovators
66. 3 Smart Shortcuts
that turbo-charge
your path to
product/market fit
You’ve got to jump off cliffs
all the time and build your
wings on the way down.
Ray Bradbury
Author
80. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
81. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative
– stay up-to-date
on fashion by
playing – not just
looking
82. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
83. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
Young women
want a mobile
game based on
real-world
fashion
PLUS access to a
celebrity stylist
84. Early
Adopter
Funnel:
How we did it
• 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
85. • 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
WHAT
• Spend 5-10 minutes answering
3-5 questions
• The best interview subjects
became paid testers
Early
Adopter
Funnel:
How we did it
86. • 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
WHAT
WHEN
&
WHERE
• Spend 5-10 minutes answering
3-5 questions
• The best interview subjects
became paid testers
• Over a period of 2 weeks
• Via telephone or Skype
Early
Adopter
Funnel:
How we did it
87. Key Results:
3 Activity
Patterns
Fashion Browser
Want to immerse themselves in a
beautiful aspirational world that keeps
them up-to-date on fashion trends.
Co-Creator
Want to “do fashion” with a buddy –
a friend or relative they can dress with,
shop with, and borrow from.
Armchair Stylist
Love telling other people how to dress –
they want to role-play a celebrity stylist,
and get credit for their fashion sense.
88. “When I’m tired after a long day at work, I
want to flop on the couch and get the
escapist, immersive hit of flipping
through Vogue - but in a game.”
Fashion
Browser
Early Adopter Quote
89. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun
and playful way
90. Co-Creator
Early Adopter Quote
“Patti told me to put these shoes and
belt together. I would never think of
that, but it TOTALLY works. She lives
across the country, but I want her
fashion advice all the time.”
91. Co-Creator
Habit Story
When I
need to dress up for an important event
I want to
raid my friend’s closet and get her
feedback on my outfit
So I can
have her accessorize my look and help
me feel confident – just like in real-life :-)
92. Armchair
Stylist
Early Adopter Quote
“I LOVE the idea of a game that lets me
rate my friends’ outfits and tell them how
to dress better – that’s what I do in real
life before every party :-)”
93. Armchair
Stylist
Habit Story
When I
give fashion feedback to others
I want to
Know that my feedback had an effect
So I can
Feel happier because I’m helping others
be more fashionable
94. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational
dress-up in
designer fashions
PLUS advice from
aspiring player-
stylists
95. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative
– stay up-to-date
on fashion by
playing – not just
looking
F2P game exp.
Addressable
audience for
fashion games
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational dress-
up in designer
fashions PLUS
advice from aspiring
player-stylists
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
96. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game exp.
Addressable
audience for fashion
games
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational dress-
up in designer
fashions PLUS
advice from aspiring
player-stylists
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
And will spend $
on a game based
on real-world
fashion
And up-and-
coming stylists