Gamification involves using game mechanics and rewards to increase engagement and loyalty for non-game applications. It uses game-like mechanics to improve experiences rather than creating full video games. Gamification is a process, not a single project, and should have clearly defined goals. Some key advantages include helping with community curation, market amplification, market research, and customer retention, though there are also disadvantages like distorting social interactions. Gamification is currently in the "peak of inflated expectations" on Gartner's hype cycle and is expected to grow significantly in areas like employee performance, innovation management, education, and customer engagement over the next 5-10 years.

1. GAMIFICATION
PREPARED BY:
ANKIT HASIJA (12409)

2. Gamification is : the process of using game
thinking, mechanics and rewards for non-
game applications in order to increase
engagement and loyalty
GAMIFICA
TION
LOYALTY
PROGRAM
S
GAME
DESIGN
BEHAVIOU
RAL
ECONOMI
CS

3. What exactly does
it do?

4. YOU ARE NOT MAKING A GAME….
YOU ARE USING GAME-LIKE MECHANICS TO
IMPROVE
IT IS NOT VIDEO GAMES…

5. GAMIFICATION IS A
PROCESS…NOT A
PROJECT!
YOU NEED TO KNOW WHAT YOU ARE
TRYING TO ACHIEVE…
WRITE DOWN THE THINGS WHICH YOU
WANT GAMIFICATION TO ACHIEVE

6. HISTORY TIMELINE
NEEDS ADDRESSED BY
GAMIFICATION:
 USERS STAY LONGER
 COME BACK MORE OFTEN
 GENERATE MORE REVENUES
 1910: TOYS IN CRACKER JACK BOXES
 1980: BRITISH LEGENDS
 2002-PRESENT:
 SERIOUS GAME INITIATIVES
 GAMES FOR CHANGE
 EXAMPLES: CONUNDRA,
BUNCHBALL

8. SHORT AND
LONG TERM
GOALS
RAPID,
FREQUENT
FEEDBACK
EXPERIENCE
SYSTEMS
REWARDS
FOR EFFORTS
CAPTURING THE BRAIN!!!

9. ADVANTAGES
Community curation
Does Market amplification
Helps in Market Research
Helps in customer retention
DISADVANTAGES
Rewards are not equivalent to
achievements
Distort social interaction
Skew research outputs
Limited participation bandwidth
Under mining intrinsic values
Interfering with social norms

10. ONE OF ITS KEY ADVANTAGES:
Market Research Consideration- Since market
research industry has been slow in making
surveys more engaging, so here’s what
Gamification has to offer…
IT CAN BRING A DOUBLE SHIFT IN FOCUS AND
FRAMING…
 From usability to motivation
 From extrinsic to intrinsic motivation
 Sometimes in order to change something into a
game, it often needs to change so much!

11. It is placed at “Peak of Inflated Expectations”
Expectation of reaching the Plateau of
Productivity in 5 to 10 years
Gamification is expected to grow in the areas
of:
employee performance
innovation management
education
personal development
customer engagement
PLACE IN GARTNER HYPE CYCLE

12. FUTURE OF GAMIFICATION
• By 2014, 70% of Global 2000 organisations will
have at least one gamified application
• By 2015 more than 50% of the organisations
that undertake innovation processes, will
gamify those processes
• It is predicted to become a significant trend in
the next five years