1. Gamification
Robert

2. Game Mechanic
Reward System(SAPS)

3. Service
The exchange of knowledge
among members

4. Point &Level
Give the rating
Arouse challenging desire
Give the rating depends on how many times they
answered it and be chosen by the questioner . Motivate
the users to take part in more activities.

5. Leader board
Arouse psychology of
competition
Increase
concentration level
The objective leader board can be a powerful tool to motivate
when it has competitive elements.

6. Engagement Loop
Motivating Emotion
The desire that people want to share their knowledge.
User Re-engagement
Chosen answer, greeting comment.
Social call to Action
1:1 exchange of questions is available
Visible Progress/Reward
Points and real stuff

7. Onboarding
This is Knowledge iN main page
Simple method, Easy start

8. Challenge/Quest
Continuous Events(quest)
Ongoing challenge
Event(quest) reward
(limited edition badges)

9. Badges(status reward)
‘Collection’
is strong motivation element
If you meet certain conditions, acquire badges
The item of status representation
People want to be recognized their achievement.
The Badge that looks valuable and pretty is
competitive.

10. Reward(stuff)
Low-level motivation element
Before receiving the stuff(reward), user is immersed

11. Reference
ko.wikipedia.org
blog.naver.com/kin_friend
Gamification by Design – Zichermann, Gabe