The document discusses Raptr's player engagement funnel and strategies to motivate different types of users. It proposes a three-step player engagement approach: 1) deliver contextual game and community information, 2) offer interaction opportunities tied to gameplay, and 3) develop game-centric reputation. It then provides ideas for onboarding and re-engaging gamers at different commitment levels (newbie, regular, enthusiast) as customizers or contributors through missions, unlocks, social emotions, calls to action, and feedback.

1. Raptr Engagement Funnel Gamer customize gamelist, consume content Customizer Rate/Share Content, Follow gamers, Join Thread Contributor Post Link, Upload Photo Make Comment Editor/Leader Filter Content, Start Thread

3. IDEAS Missions & Unlocks Gamer Cutomizer Contributor Follow 5 Games Fill out Short Bio Update Profile Pic Rate 1 st Link Rate 1 st Link Share 1 st Link Recommend / Share an Article/Comment Collect 10 ShareClicks, 5 Followers Make 1 st Comment Upload 1 st Media (Photo/Video) Write 1 st Review Collect 5 Votes on Your Contributions Collect 5 followers Flag 5 items that end up being removed Bigger Shelf (holds more games) Taste Quiz (part of weekly stats updates) Profile Background (choose template) Comprehension Score Sharing Score (social pts) Sharing Customization (Colors, Stats) Sharing PowerUps (details TBD) My Comments (profile widget) My Photos/Videos (profile widget) Auto-post Comments (no wait time) Open Comment Thread on that object Follower Pro (advanced features) Flagging PowerUps (what you flag goes to top of queue)

4. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress IDEAS - Gamer Onboarding Choose Favorite Games Connect Gaming Services See game-centric news & stats Anticipation, Discovery Follow Share Connect

5. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress IDEAS - Gamer Re-Engagement Raptr achievements (for site accomplishments) Raptr coins (for completing tasks) Read Game-related News & Threads Take a game-related micro-survey Curiousity, Satisfaction Join Share Follow

6. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress IDEAS - Customizer Onboarding Rate articles & reviews that you’re reading Join a Thread/Group Curiousity, Pride, Belonging Add Comment  Share Better Customization Earn Raptr Achievements

7. IDEAS - Customizer Re-Engagement Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress See Your Impact Stats (Raptr Rep) Unlock New Powers New Content to Read & Rate New Micro-Surveys to Take Curiousity, Pride, Belonging, Share Invite Brag

8. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress IDEAS - Contributor Onboarding Comment Post Create Impact Stats (views, reach, activity) Follower Stats (demographics, activity) Curiousity, Pride Add Comment  Share

9. IDEAS - Contributor Re-Engagement Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress Change in Impact Stats New Powers Unlocked Check my Impact Stats Compare my Impact Stats Curiousity, Pride, Competition Challenge Share Invite Brag

10. RAPTR TEMPLATES

11. Newbie Missions & Unlocks Gamer Customizer Contributor

12. Regular Missions & Unlocks Gamer Customizer Contributor

13. Enthusiast Missions & Unlocks Gamer Customizer Contributor

14. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress Gamer Onboarding

15. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress Gamer Re-Engagement

16. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress Customizer Onboarding

17. Customizer Re-Engagement Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress

18. Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress Contributor Onboarding

19. Contributor Re-Engagement Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress