Memory is the ability of the brain to store and recall information over time. There are four main types of memory: sensory memory (up to 0.5 seconds), short-term memory (minutes to hours), long-term memory (hours to years), and permanent memory. Information enters the brain and is either selected and stored in memory traces through processes like long-term potentiation, or neglected and forgotten. The hippocampus plays a key role in consolidating memories from short-term to long-term storage. Disorders like amnesia and Alzheimer's disease can impair memory formation and recall.