Social Media for Accountants was prepared in part for the Vancouver Chapter of CGA's. Follow me on twitter -http://www.twitter.com/thattallguy

1. “Social Media is Like Teen Sex”

2. “Social Media is Like Teen Sex”
Everyone wants to do it.
Nobody Knows how.
When it’s finally done there
is
surprise that it’s not better
-Avinash Kaushik, Google Analytics Evangelist

3. Social Media
everyone is doing it
by Jess Sloss and friends

4. me.
• jess sloss, b.ba marketing
• work - www.farmdigital.com
• editor - www.SocialSquared.com
• twitter: @thattallguy
• fb: Jess Sloss
• email: jess@farmdigital.com

5. Let’s dig in.
• What is Social Media?
• What’s Changed?
• Common Fears
• Who’s doing it great / not so great
• Where is the value?
• Cool tools

6. What?

7. Conversations and actions between people
supported by very accessible online tools.

8. Social Media is like (a)
• cocktail party
• 1950’s Small Town
• Dating

9. So what’s changed?

10. Distribution has
changed
• Traditional Media: Master ->Consumer
• Social Media: Peer to Peer

11. Access has changed

12. How has this impacted
your industry?
• Consumers are more empowered
• Are more educated (?)
• Have more options than ever

13. by: Will Lion

14. Everyone is a Reporter
• Social Networks make connections more
visible
• Anyone in your organization may be put on
the front line.

15. Common Fears
• Privacy and Control
• Is my target market online?
• Is it a waste of time?

16. Privacy and Control
Who knows the “F” word?

17. There is no control,
only participation.

18. If Not you
If Not you
Then Who?
Then Who?

19. Quick Tips
• Reserve your name (personal and
brand)
• Learn privacy tools (most have
them)
• Understand that control is not the
goal

20. Is my target market online?

21. Twitter
Data

22. Facebook
Data

23. Time Consuming?
yes, but it’s free
and there are tools to help

24. Not just for marketing
• Knowledge curation
• HR and recruiting
• Customer Retention
• Crowd sourcing and Feedback
• Building a personal network
• Research

25. Opportunities
• Build Thought Leadership and Trust
• Grow an Audience
• Personal impact
• Add value to current customers
• Sell your product or Service

26. Who’s Doing it?

27. duds.
• dell hell ( just google it )
• comcast
• motrin moms
• dominoes pizza ( gross )
• japadog?

28. stars.
• www. freshbooks.com
• www. garyvaynerchuck.com
• www. sethgodin.typepad.com
• www.gapingvoid.com
• threadless.com

29. What about
B2B Businesses?

30. Inbound Marketing
• generate traffic
• promote action exchange value for contact
info
• follow up

31. Hubspot.com
• inbound marketing software. Coined the
term inbound marketing
• Lead the inbound marketing community

32. Cisco

33. Forrester Research

34. Quick Tips
• It’s not about the tools, it’s about the
engagement.

35. Quick Tips
• Dialogue vs Broadcast
• Open conversations

36. Quick Tips
• People not Companies
• Transparent, inclusive, authentic
• Personality

37. tools: more detail

38. Listening Posts
•What are people saying about you, your
brand, your industry?
•Who are the influencers?
•Where are they?

39. how to listen
• www.search.twitter.com and search
something
• www.google.com/alerts
• www.socialmention.com
• www.google.com
• Analytics

40. twitter.
• communications platform
• 140 character limit
• opportunity to connect and share with
like people
• real time, all the time
• best cocktail party

41. quick tips.
• set up your profile completely
• add value (connect, share, help,
encourage)
• actively search and add people
• cocktail party
• personality is good

42. Handy Tools
• Hootsuite or Tweetdeck Dashboards
• www.SproutSocial.com
• www.timely.is

43. facebook.
• build connections / friends first
• share links
• social ads
• groups/pages/profiles

44. Businesses should be
set up as a page.
• Limited customization, but recommended
• Share news / Reward Customers / Get
Testimonials / Ask Questions
• Engage as a page

45. blogs.
• personal world wide platform
• participatory
• great for seo
• build a following
• wordpress.com / tumblr.com /
posterous.com

46. linked in.
• connect with colleagues and friends
• share your resume
• find jobs / recruit
• rocks for prospecting!
• discussions / groups
• getting more social every release

47. social bookmarks.
• stumbleupon
• digg.com, reddit.com, mixx, sphinn
• del.icio.us

48. “the doing”
Content Creation
Sharing
Presence Management
Follower Building

49. Content Creation

50. but content can spark
conversation

51. Types of content?
• What types of content do you engage
with professionally online?
•Personally?

52. Where do I find
content?
• Search
• Subscribe - google.com/reader
• Follow people who share great content
• Create your own

53. connect.
• the blogosphere
• subscriptions
• commenting
• personal outreach
• blogsearch.google.com

54. Presence Management
fresh is key
http://www.chrisbrogan.com/19-presence-management-chores-you-could-
do-every-day/

55. Measurement
Engagement
Actions, RT, Links, Mentions
Influence
authority, who’s linking, bookmarks, book
deals ;)

56. Structure
a plan for sanity and success

57. Structure
• Listening Posts - Real time listening
• Home Base - The place you own online
• Embassies - Interaction and engagement
• Passports - Less active, but there.

58. Listening Posts
•What are people saying about you, your
brand, your industry?
•Who are the influencers?
•Where are they?

59. how to listen
• www.search.twitter.com and search
something
• www.google.com/alerts
• www.hootsuite.com
• www.google.com
• Analytics

60. Home
Your flag in the ground
•blog (wordpress, typepad.com)
•life-stream (tumblr.com , posterous)
•social network profile (linkedin, fb)

61. Embassies
“Microsites on social networks
where you are actively engaged. Just
like a country does business in
embassies located in other countries,
you will fully engage in conversations
in your embassies on other
networks.”
via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html

62. Passports
Profiles that allow you to participate
in conversations that your listening
posts pick up, however irregular it is.

63. other networks
• yelp.ca
• google local search
• meetup.com
• upcoming.org
• foursquare.com

64. in Closing
• Remarkable is key

65. ?’s
ps. you should follow me on twitter here:
http://www.twitter.com/thattallguy