Uploaded byPam Moore
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
This document outlines tips for developing a strong social media presence and becoming a social business. It discusses the importance of creating shareable experiences, aligning social media efforts with business goals, understanding one's brand and audience, humanizing interactions, building an integrated online platform, engaging influencers and communities, and continually optimizing strategies. Various models and statistics are referenced to support becoming a socially driven organization from the inside out in a way that enhances relationships and shared value for all stakeholders.
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Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
- 1. What is your social zoom factor? Pam Moore CEO / Founder Marketing Nutz Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut
- 2. Marke&ng Nutz Founders Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut
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- 6. Social Business “Becominga social business transforms the organization from inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business & ecosystem as a whole.”
- 7. Social Media “Meansof interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
- 8. news no longer breaks! It tweets!
- 9. YOU are the media
- 10. is anyone listening to you?
- 11. Ready to ZOOOOM? 1. Create a shareable experience 2. Align to biz goals 3. Rock your brand 4. Know your audience 5. Humanize it 6. Build platform for turbo 7. Ignite your tribe 8. Tweak, rinse, repeat
- 12. People don’t buythings, they join things
- 13. #1 Create shareableexperiences
- 14. Customer Experience Mostexciting opportunity in 2014 for marketers • 20% Customer experience • 18% Mobile • 15% Content marketing * Digital Trends Briefing 2014, eConsultancy / Adobe
- 15. Heathman Hotel Travel Portland
- 16. ABCs of SocialMedia Always Be CARING! • Listen • Learn • Help • Share value • Collaborate • Acknowledge mistakes • Say sorry • Imperfect perfection • Be human!
- 17. Own Mistakes •Poor service at our local franchise in store and drive-thru • Quick response via Twitter • Working issues real-time
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- 20. #2 ALIGN to BUSINESS goals
- 22. Stop the RandomActs of Marketing (RAMs) =
- 23. Don’t Start with Technology P = People O = Objectives S = Strategy T = Technology
- 24. Communities Create Markets Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $$
- 25. #3 The YOUFactor!
- 26. YOU are yourbrand
- 27. Who are YOU? • Who are you? • What do you stand for? • What value do you offer? • Who do you offer value for? • What do you need to learn? • What are your strengths? • What are your weaknesses? • What’s your OPCs?
- 28. My Brand is… • What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive! • ME!
- 29. Be who youwant to be tomorrow, today!
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- 31. #4 Know your audience
- 32. 76% marketers think they know what customers want 34% have asked them Source: Pivot
- 33. Niche social networks = advocates • 77% consumers more likely to purchase via recommendation • 4x-10x higher conversion rate for offers from trusted advocates
- 34. Technology Adop&on Tech Enthusiasts Visionaries Pragmatists Conservatives Skeptics Geoffrey Moore Technology Adoption Lifecycle
- 35. Maslow’s hierarchy of needs Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, self-actualization esteem belonging safety physiological excretion
- 36. Hierarchy of social community inspira&on self-actualization esteem belonging safety physiological achieve connect inspire
- 37. Be a curatorof goodness Curate awesome content on a regular basis
- 38. #5 Humanize it • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people • Take risk
- 39. think DNA, not tools
- 40. Instead of cats… • Entertain • Educate • Inspire • Help • Tell stories
- 41. #6. Integrated Platform • Integrated platform that works when you are not working! • Consistent brand architecture
- 42. IDC Predicts 1.3B mobile workers by 2015
- 43. 90% mobile users have device within arms reach 100% of &me
- 44. You have 10 seconds to keep em’!
- 45. #7 ignite yourtribe
- 46. Embrace OPCs Other people’s community & content
- 47. Activate Influencers PlatformTier 1 Target Market 47 VIP Tribes Tier 2 Segments Blog Twitter LinkedIn Facebook Content Syndication Internal Family & Friends Industry Influencers Media Thought Leaders
- 48. #8 tweak rinserepeat
- 49. Select tools AFTER you know WHAT you want to measure and WHY! leads sales brand thought leadership customer satisfaction employee empowerment
- 50. Language matters LOB/Geo Stakeholders Social Strategist/ Community Manager Source: Altimeter Group • Business metrics: revenue, CSAT, reputation. • Social media analytics: Insights, share of voice, resonance, WOM. • Engagement metrics: fans, followers, clicks. Corporate
- 51. You Got This! 1. Create shareable experiences 2. Align to biz goals 3. Rock your brand 4. Know your audience 5. Humanize it 6. Build platform for turbo 7. Ignite your tribe 8. Tweak, rinse, repeat
- 52. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com www.getrealchat.com www.socialzoomfactor.com