This document discusses using Pinterest for business purposes. It begins with an overview of Pinterest demographics, noting that it has over 110 million active users, most of whom are women. It then discusses research on Pinterest users and their behaviors, such as being inspired to try new things and take action based on content. The document outlines several case studies of companies that have successfully used Pinterest for marketing. It concludes by providing a seven-step strategy for businesses to use Pinterest, including developing a content strategy, building engagement, and creating a sales funnel.
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
Tech4Good: Post-Event Social Media Marketing for NonprofitsAdvance Ohio
You had a great event--now what? Learn how to leverage a successful event to build relationships using social media. This presentation is targeted to nonprofit organizations, but the tips in it can be helpful for any industry.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Similar to Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016 (20)
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Pam Moore
Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...Pam Moore
Is your business really ready to stand above the social media noise and drive real business result in 2015? It’s time to get real and acknowledge that social media is not just about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working. Learn both strategies and tactics you can implement immediately to help you plan, set goals, measure and leverage social media to drive real business, increase brand awareness and ignite loyal brand evangelists.
Key takeaways include:
What it will take for businesses to zoom turbo in 2015
How to work with Influencers to maximize marketing efficiencies and business results
Tapping into the power of the OPC (other people’s content and community)
Humanizing your brand and igniting employees as brand evangelists
Developing a co-created content power hub that ignites relationships and thought leadership
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Bridging the Social Digital Divide #Isummit 2013 Presentation Pam Moore
Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummitPam Moore
social media plan, Random Acts of Marketing & Social Media (RAMs) Keynote presented by Pam Moore at iSummit in Orlando, Fl. RAMs will eat every last morsel of ROI if you're not careful.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
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7. • Pinners see themselves
as trend seekers, early
adopters
• Believe Pinterest is a
great resource for
trends, styles & new
things to try
what
drives
them?
8. • 110 million daily active users
• 175 million registered users
• 90% female / 29% male
• 75% more males than 2014**
• 49% US women online use
Pinterest
• 70% household purchasing
decisions made by women
• 41% users have avg household
income $50k+
who
are
they?
**Ahology 2015 Report
9. • Age
– 18-‐29
=
34%
30-‐49
=
28%
50-‐64
=
27%
• 9% Hispanics;;
up 6% fr 2014. 11%
active pinners /
14% daily pinners.*
who
are
they?
*Source: Ahology
10. • 45% college graduate or post
graduate
• 56% employed, 15%
homemaker, 12% unemployed,
10% students
• More likely to be single & living
alone (33%) and less likely to
be divorced (9%)
they
are
college
educated,
working
*Source: Ahology
11. • 60% from USA,
followed by India, UK,
Brazil & Canada
• Site now available 30+
languages with offices
in London, Paris,
Berlin, Brazil, Tokyo
they
are
global
*Source: Ahology
12. • 50% of those who
notice promoted pins
click to get more info.
• 40% made a purchase,
suggesting promoted
pins inspire future
action!
they
respond
to
promoted
content
*Source: Ahology
13. they
try
new
things
• Pinterest inspires action
– 2/3 active pinners / 84%
daily pinners inspired to try
something new once a week
or more
– 73% active pinners / 89%
daily pinners have
purchased something new
they discovered on Pinterest
14. • buy
• opt in
• share
• try
• read
• click
they
take
action
15. • more
than
1/3
(36%)
&
60%
daily
pinners
access
Pinterest
once
a
day
or
more
using
smart
phone.
• half
of
active
pinners
48%
&
77%
daily
pinners
do
so
at
least
several
times
/week
they
are
mobile
15
16. 67% active / 86% daily
pinners have accessed
Pinterest while shopping
to buy something they
pinned
they
reference
17. • 14 minutes =
avg site visit
• 30% prefer over
watching TV
they
hang
out
18. most common destination for users who click
on a pin is a blog!
they
read
Source: coschedule infographic
20. • invest now to harvest
tomorrow
• best if you have an
integrated digital, social
platform that supports your
business, not just your pins
or boards
• inspiration, ideation,
conversion and community
focused
strategy
and
approach
22. • Tight email integration increased
subscribers
• Color blocking board generated
14k saves in 2012
• 60% growth in traffic
• “It Lists” of favorite products of
Sephora staff
• Pinterest users spend 15x more
on Pinterest than Facebook
Sephora
*Source: Pinterest
23. • Pinterest = 2nd largest traffic
driver
• 1st DIY post 2.3M views via
Pinterest alone
• 50%+ traffic comes from posts
published 2+ months ago
• 77% mobile visits
• Added “save” button on top of
image for mobile users.
Increased Pins by 10x.
Buzzfeed
*Source: Pinterest
25. 1.
start
with
a
Plan
• know
your
goals
• know
your
customer
• how
will
you
measure
success?
26. • brand awareness?
• website / blog traffic
• sales
• grow email list
• build community
what’s
your
goal?
27. • what are your top
business goals?
• business goals aligned
to digital marketing
and social media
• key performance
indicators (KPIs)
measure
success
30. • drive sales strategies for
your brand
• understand sharing
behavior
• prioritize products &
services
• Identify & prioritize
content your audience is
interested in
use
Pinterest
for
research
41. • pinners buy products
without ever leaving
Pinterest!
• if using BigCommerce,
Demandware,
Magento, Shopify, IBM
Commerce you can
start now. If not, get on
waitlist!
buyable
pins
45. • Works
when
you
are
not
working!
• Consistent
brand
architecture
• Helps
audience
achieve
their
goals
Build
Integrated
Platform
46. Blog
• Home
base
• Stays
with
you
always
• Tell
stories
• Thought
leadership
• Integrated
platform
for
social
presence
• Ignite
OPCs
via
syndication
&
guest
blogging
47. Source:
Quicksprout
Email
subscribers
3
times
more
likely
to
share
content
via
social
media
than
other
visitors
Increase
conversion
rates
/
sales
Nurture
relationships
Data
collection
Brand
awareness
54. PERSONALIZED
EXPERIENCE
• Who
is
your
customer
and
what
is
important
to
them?
• Behaviors
• Preferences
• How,
when
and
where
do
they
use
what
screens
• Context
for
why
they
use
screens
(mobile,
desktop,
tablet)
55. You
need
a
landing
page
Helps
your
customer
learn
quickly…
• Who
you
are
• What
you
can
do
to
help
them
• Why
they
should
buy
from
you
• What
action
you
want
them
to
take
• Think
one
customer,
one
page,
one
message
Don’t
just
send
people
to
your
website
home
page
or
shopping
cart
product
page
56. 1. define
your
goal
2. determine
the
offer
3. build
the
platform
to
convert
4. attract
desired
customers
5. measure
the
result
6. tweak,
rinse
and
repeat
awareness
interest
consideration
purchase
CONVERSION FUNNELS ARE MORE
COMPLICATED THAN THEY LOOK
57. conversion
rate…
The
%
of
visitors
who
complete
a
goal,
as
set
by
the
site
owner.
Test
methods,
such
as
split
testing
or
A/B
testing
help
measure
headlines,
copy,
images,
social
proof
elements
and
content
to
help
convert
more
visitors
into
customers.
58. Conversion
Rate
Optimization
Conversion
optimization,
or
conversion
rate
optimization
(CRO)
is
the
method
of
creating
an
experience
for
a
website
or
landing
page
visitor with
the
goal
of
increasing
the
percentage
of
visitors
that
convert into
customers.
Source:
Wikipedia
59. why
conversion
rate
optimization
(CRO)?
Increased
– leads
– roi
– sales
– happy
customers
– better
sleep
at
night
60. CRO
optimization
factors
Planning
Goals
Value
proposition
Call
to
action
Trust
Security
Buyer’s
journey
Findability /
Searchability
Visual
design
Color
psychology
Layout
Visual
quality
Headlines
Mobile
responsive
site
Navigation
Button
content
Button
color
Delivery
on
promise
Communication
Readability
Language
Terminology
Contact
forms
Load
time
of
site
/
page
Browser
compatibility
Up-‐sell
/
Cross-‐Sell
Social
proof
61. CRO
testing
1. Define
goal
and
metrics
for
success
2. Designate
a
landing
page
where
conversion
will
occur
3. Determine
elements
on
landing
page
to
test
4. Create
variations
of
the
key
elements
you
want
to
test
5. Choose
A/B
testing
tools
to
use
69. 1. Start with a plan
2. Do your research
3. Lay your foundation
4. Content strategy
5. Build your funnel
6. Advertise & promote
7. Tweak. Rinse.
Repeat. Optimize.
7
step
success
strategy
70. Questions?
Pam
Moore
CEO
/
Founder
Marketing
Nutz
@pammktgnut
pammarketingnut.com
themarketingnutz.com
socialzoomfactor.com
socialprofitfactor.com