In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
Does your personal brand attract new clients? Do you know what your personal brand is—and whether it compliments or conflicts with your firm’s brand?
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through focused business development and branding efforts. We also know that the biggest benefits that come from understanding and promoting your personal branding is more and better clients.
Is building personal branding necessary?
Many people think that personal branding is only for business people. Personal branding is also essential for influencers, job seekers, freelancers, programmers, writers, etc.
Even though this personal branding shows "what you want to be known as"
Personal branding determines how other people describe you, whether described as an introvert, extrovert, the most entertaining speaker, a humble leader, or something else.
Want to know more? let's check our post
---------------------------------------
Instagram : @youthive.id
Email : contact@youthive.space
LinkedIn : YoutHive! Indonesia
.
#NailBoostConnect #YoutHiveIndonesia
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
Does your personal brand attract new clients? Do you know what your personal brand is—and whether it compliments or conflicts with your firm’s brand?
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through focused business development and branding efforts. We also know that the biggest benefits that come from understanding and promoting your personal branding is more and better clients.
Is building personal branding necessary?
Many people think that personal branding is only for business people. Personal branding is also essential for influencers, job seekers, freelancers, programmers, writers, etc.
Even though this personal branding shows "what you want to be known as"
Personal branding determines how other people describe you, whether described as an introvert, extrovert, the most entertaining speaker, a humble leader, or something else.
Want to know more? let's check our post
---------------------------------------
Instagram : @youthive.id
Email : contact@youthive.space
LinkedIn : YoutHive! Indonesia
.
#NailBoostConnect #YoutHiveIndonesia
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
In the world of work, the mindset has an important role.
A fixed mindset is a description of people who believe that their quality, intelligence, or talent is a fixed trait.
Once you stop seeking others' approval and start embracing the journey and imperfections, you become limitless.
Start valuing the process and the journey you are in, and stop being obsessed with the result.
Every failure, every obstacle, every rejection means you are closer to your goal.
So do you have the characteristics like the above? Check them out!
--------------------------------------
Instagram: @youthive.id
Email: contact@youthive.space
LinkedIn: YoutHive! Indonesia
#NailBoostConnect #YoutHiveIndonesia
Brand purpose is a healthy source of distinctive advantage for brands who want to lead and win in today's marketplace. Consumers now buy based on who they are and who they are buying from. Purchase decisions are no longer driven by product features and benefits. They are propelled by what the brands say and do. Brands therefore need to stand for something. Else they would perish.
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
Cynthia Johnson, Co-founder at Bell + Ivy, presented at PicMonkey's #BYOBoss event in Los Angeles. She discussed brand archetypes and the difference between brand and marketing.
If you feel stuck and wonder what you're doing with your life it's a clue that you're not fulfilling your purpose. Learn three ways to identify that latent yearning and one way to take actions
A presentation that defines personal branding and positioning, describes the advantages of building one for yourself, and provides an example of a personal brand and positioning statement.
This presentation Teaches you how you can become a successful entrepreneur in the Global market however there lots of diversity in the business market which seems to be pretty much occupied.
Workshop on self-branding and advocacy.
It has been organized by the company Cambre (www.cambre-associates.com), a European Public Affairs and Public Relations consultancy. It has been running a series of workshops on the importance of reputation in today’s advocacy 3.0 environment (http://www.cambre-associates.com/about-us/advocacy-30.html).
I was asked to present on the topic - How to build a brand? at an incubator mentorship programme in Jaipur and this is what I presented. Thought it will be a good idea to share it with everyone.
The Ripple Effective - The Power of Your Personal Brand in HRJoAnn Corley
This is the slide deck from the opening keynote delivered at the 2014 HR Star Conference both in Cleveland and Atlanta. It's premise is that the role of HR is evolving, entering a new era influenced by social and economic changes and with that in mind, becoming more challenging. To thrive in this new era, HR professionals will need to have and display a more empowered presence. The suggestion is that can and must be done through the personal branding of each HR professional.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
In the world of work, the mindset has an important role.
A fixed mindset is a description of people who believe that their quality, intelligence, or talent is a fixed trait.
Once you stop seeking others' approval and start embracing the journey and imperfections, you become limitless.
Start valuing the process and the journey you are in, and stop being obsessed with the result.
Every failure, every obstacle, every rejection means you are closer to your goal.
So do you have the characteristics like the above? Check them out!
--------------------------------------
Instagram: @youthive.id
Email: contact@youthive.space
LinkedIn: YoutHive! Indonesia
#NailBoostConnect #YoutHiveIndonesia
Brand purpose is a healthy source of distinctive advantage for brands who want to lead and win in today's marketplace. Consumers now buy based on who they are and who they are buying from. Purchase decisions are no longer driven by product features and benefits. They are propelled by what the brands say and do. Brands therefore need to stand for something. Else they would perish.
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
Cynthia Johnson, Co-founder at Bell + Ivy, presented at PicMonkey's #BYOBoss event in Los Angeles. She discussed brand archetypes and the difference between brand and marketing.
If you feel stuck and wonder what you're doing with your life it's a clue that you're not fulfilling your purpose. Learn three ways to identify that latent yearning and one way to take actions
A presentation that defines personal branding and positioning, describes the advantages of building one for yourself, and provides an example of a personal brand and positioning statement.
This presentation Teaches you how you can become a successful entrepreneur in the Global market however there lots of diversity in the business market which seems to be pretty much occupied.
Workshop on self-branding and advocacy.
It has been organized by the company Cambre (www.cambre-associates.com), a European Public Affairs and Public Relations consultancy. It has been running a series of workshops on the importance of reputation in today’s advocacy 3.0 environment (http://www.cambre-associates.com/about-us/advocacy-30.html).
I was asked to present on the topic - How to build a brand? at an incubator mentorship programme in Jaipur and this is what I presented. Thought it will be a good idea to share it with everyone.
The Ripple Effective - The Power of Your Personal Brand in HRJoAnn Corley
This is the slide deck from the opening keynote delivered at the 2014 HR Star Conference both in Cleveland and Atlanta. It's premise is that the role of HR is evolving, entering a new era influenced by social and economic changes and with that in mind, becoming more challenging. To thrive in this new era, HR professionals will need to have and display a more empowered presence. The suggestion is that can and must be done through the personal branding of each HR professional.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Personal Branding has become integral in such a Globalized space. It is no longer acceptable to sit in the back seat, but now advisable that you shine whether through promotion given by your own affiliated organization, or you SHINE in your own way utilizing your own efforts, which is just as credible and could potentially get you further. Tips on building your Personal Brand on LinkedIn are also included in this presentation.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
This week let’s talk about websites. A website is a collection of interlinked pages on the internet grouped under a unique name or online address.
These pages, known as web pages, contain information or services by a business or organization. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
----
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Be sure to follow us:
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If you have any additional questions, please leave a comment.
Thank You!
We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
----
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Be sure to follow us:
https://www.instagram.com/liasidik
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Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
We have discussed Quality Assurance last week, now let’s move on to Digital Printing. Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Digital printing machines can print on everything from thick cardstock, heavyweight papers and folding cartons to fabric, plastics and synthetic substrates.
Digital printing continues to grow in popularity and as technology continues to improve, so does the quality of the work. With short turnarounds, lower cost and high-quality output, digital printing is a great solution for many projects you have.
----
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Be sure to follow us:
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If you have any additional questions, please leave a comment.
Thank You!
This week, let’s discuss about quality assurance. Quality assurance (QA) is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering products or services to customers.
Quality assurance process helps a business ensure its products meet the quality standards set by the company or its industry. Another way to understand quality assurance (QA) is as a company’s process for improving the quality of its products.
Most businesses utilize some form of quality assurance in production, from manufacturers of consumer packaged goods to software development companies. Some companies may even establish a quality assurance department with employees that focus solely on quality assurance.
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Thank You!
Once you got a grasp about layouting, now let’s talk about photography. In graphic design, images are often the best way to get ideas across. People respond to images and process them regardless of what language they speak. Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words.
Photography in design can be more impactful than graphics or illustration as it communicates the message with a sense of realism, and often packs more of a visual punch, too.
Photography can serve many purposes and have many facets. Photography can tell a story, it can capture a moment in time, it can document, and it can be art. There are many technical uses for photography as well as social and creative ones. How we use and interact with photography is highly personal and will differ from one person to the next.
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Whether in design or writing, layout is the decisive factor which makes the reader want to stay to read your article/design. .
Layout design is the process of arranging visual elements—like text, images, and shapes—on a given page. Layout design is important for any project that conveys a message through eye-catching visuals, like magazine layouts, website design, and advertisements.
An effective layout not only looks attractive, but also helps the viewer understand the message the design is conveying. In other words, understanding layout is key when it comes to creating user-friendly, engaging designs, particularly in the realms of web design and advertising.
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Although it may be a bit similar, writing for printing media is different from writing for digital media. Written content could only be published as physical print, and was therefore static and unchangeable. Today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed, and writers must think about content in a completely new way.
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. The point is to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process.
It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for.
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Last week we talked about how to write a catalog to promote your product. Now let’s talk about how to write for company magazine and newsletter. Many large organizations will have magazines or newsletter for their employees. Some have them for their customers too.
Newsletters are often short, maybe only one or two pages. Those that are for staff only will usually contain information about upcoming events or announcements, changes in management, new staff, retirements, deaths, competitions, suggestion schemes and that kind of thing. Company magazines are much the same as newsletters in their function, but they are longer, like ‘normal’ magazines.
There are lots of topics you could write about for your company newsletter or magazine. And what you choose depends on who the publication is intended for.
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Aside from writing for product and retail, you need to know about how to write for catalog. The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market.
A catalog is a list of all the products or services that an organization makes available to the customers for sale. Well-crafted company profiles & company brochures showcase the corporeal differences. It gives a brief elucidation of products, their features and uses and much more. Preparing a product catalog in the correct style with the latest modifications will aid in creating and spreading brand awareness.
Consequently, writing a product catalog, in a manner which would boost sales, is a pivotal project and the marketing and sales department must necessarily ensure that it follows a significant stride in achieving the target market’s acceptance.
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Last week we discussed about copywriting for advertising and direct marketing. Let’s step up our discussion further about writing for retail and product.
Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.
Whereas, a product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
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From the previous discussion, we talked about the basics of copywriting. Now let’s take a look at copywriting for advertising and direct marketing.
Ad copy is the text of an advertisement and is delivered through several methods, with the end goal of a completed conversion. Figure out the Who, What, When, Where, How and Why of whom you are targeting: what you are offering, where the ad will be seen, when the ad will be displayed, how the message will be delivered, and why the reader would benefit from your offer.
The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience to buy the advertised product or service.
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A good content will make a good impression for online ads to promote brands. It is essential to be able to understand the structure or process of copywriting. Copywriting is the reason why people buy something.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Every business needs copywriting if they want to convert traffic into customers. Websites without copy don’t get sign-ups or opt-ins, don’t build brand awareness, and don’t persuade people to give them their money.
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Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online.
Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience?
Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end.
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In order to monopoly the market, a brand must be creative in promoting itself. Nowadays there are many creative industries who reveal themselves in the past few years to be a better brand in the market.
The term ‘creative industries’ describes businesses with creativity at their heart – for example design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games and the performing arts.
The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity.
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Once you know about SWOT, now let’s move on to STP. STP or Segmenting, Targeting, Positioning is a three-step marketing framework. With the STP process, you segment your market, target your customers, and position your offering to each segment.
STP marketing is effective because it focuses on breaking your customer base into smaller groups, allowing you to develop very specific marketing strategies to reach and engage each target audience.
STP marketing represents a shift from product-focused marketing to customer-focused marketing. The more personalized and targeted your marketing efforts, the more successful you will be.
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What is SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
You can employ SWOT analysis before you commit to any sort of action, whether you are exploring new initiatives, revamping internal policies, considering opportunities to pivot or altering a plan midway through its execution.
The analysis can show you the key areas where your organization is performing optimally, as well as which operations need adjustment.
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A few weeks ago we already discussed 3 theaters of CSR. Now let’s take a look at the examples of CSR Events which build a brand.
Doing a CSR is not simply just by understanding the theaters, you must understand the purpose of your brand, brand values, and your brand trademarks. The foundation must be applied first in order to make it work properly.
A company which emphasizes on its policy of social responsibility can amplify its good image and can create a competitive edge over others leading to 'Branding'.
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You already know about product branding, now let’s discuss a whole new level about branding another object: City Branding. City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors.
As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life.
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Nowadays, magazines are paving their way to go online, which lessens the production costs and can be accessed by anyone around the world. Still, there are some companies who prefer to produce them with high quality paper and distribute them door to door.
A traditional magazine can typically focus on trends or issues, and it can provide background information for news events. Magazines have the luxury of focusing on a smaller target audience, which means they do not have to try to please all of the people all the time.
Then, how can a magazine attract its reader? Structurized paragraph and writing, an eye-catching design, and good typography are the points which will create a good magazine.
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You already know how to promote your brand by making an advertisement. But, will your advertisement produce a profitable income?
Advertising is not just to sell your brand and build your brand name, it must give you a benefit. Starting by pricing your product not too high or not too low, then promoting your product to build awareness in customer’s mindset, and finally using brand ambassadors to influence consumers' emotional feelings.
It seems to be impossible at first, but with each step, you will gain more profit and your brand will eventually become the best in the market.
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More from Lia s. Associates | Branding & Design (20)
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
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In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
4. Steps:
1. Strategy and personality
2. Creative Personal Branding
3. How to identity your own human capital
4. Peer pressure and the inner ring
5. Coaching invest in yourself
6. Don't be dragged back
7. Ethics and values as a modus
8. Vision and mission
9. Goal
5. Factors which can drag you in the wrong direction:
1. Confidence Is Crucial
Attitude is as important as aptitude.
1. Again Your Brain
Your brain is your real home office, on the go 24/7.
1. Reduce Your Negative Stress
It’s important to distance yourself from negative distress and
create positive stress in your life.
1. Know the Line Between Kaizen And Karoshi
The Japanese term for continuous improvement, and karoshi
death by overwork. Opportunity always favours the prepared
mind.
DON’T BE DRAGGED BACK!
6. ETHICS AND VALUES AS A MODUS OPERANDI
‘Show me the money’ attitude is
not a sustainable leadership
style for a company leader, and
less so for someone who leads
people.
Example: Thunderbird Business
School, one of the top business
schools worldwide, now formally
defines an oath of honour,
believed to be the first of its kind at
a business school.
7. VISION AND MISSION: Where to Go & Why
A VISION tells you what you want to
become. Once you have defined it,
then it’s much easier to answer what
your next step is.
A proper vision, and living up to it,
are both absolutely necessary.
Having a vision is like having a
DREAM: a perception, a feeling of
how we would like to have things
around us.
8. GOALS: It’s Hard to Score Without a Goal
Goals have to be realistic, motivational, & inspirational.
We need goals, not for a rush or kick, because creating
sustainable goals is essential.
10. STEPS:
1. Branding: How to leverage a business idea
2. Managing relevant differences
3. Tell a good story - yours!
4. Thinking and doing
5. Personal branding in the age of connectivity
6. Visualise the essence of your identity
7. Social capital and social networks
11. How you differentiate yourself from others might also be called
branding. Branding means neither awareness nor is it
a concrete ‘thing’. What defines a brand is, its personality.
How to Differentiate…?
12. BRANDING: How to Leverage a Business Idea
Almost everything you choose
is now branded.
It’s one of the most
efficient strategies ever
to leverage a business idea
in highly competitive markets,
and find new professional
opportunities in an unstable
work environment.
13. There’s also co-branding, a
version where brand
collaborates with brand.
The FINAL GOAL for ANY
brand today is to create
trust and be relevant to a
defined group of people
with a similar mindset.
BRANDING: How to Leverage a Business Idea
14. MANAGING RELEVANT DIFFERENCES
Branding was always used to
differentiate one product from
another.
Differences are crucial in
branding, but more specifically,
the once that are relevant to
people.
The brand idea is one that
makes you confident to make
the right choice in a
consumer world with many
different possibilities.
15. TELL A GOOD STORY - YOURS!
If a brand convinces a tribe that
its consistent quality, unique value
and special service is worth the
money then the brand is
on the sunny side of branding.
Communication of identity is the
key driving force behind efficiency.
There is a big difference between
being listened to, being heard, and
being understood.
TAKE CARE, you are communicating, even if you
are not saying anything.
16. Thinking & doing are equally
important.
3 important things about strategy:
1. A strategy is a plan of action
designed to achieve a particular
goal.
2. Strategy is long term, tactics are
short term.
You don’t change your
strategy every day!
1. You can never split strategy from
implementation (from doing
things).
Strategy doesn’t work in a team which shares
objectives but not values.
THINKING & DOING
17. PERSONAL BRANDS
IN THE AGE OF CONNECTIVITY
1. Think Differently About Yourself
Remember your online presence. Today it often presents your first
impression on people, which you then need to confirm 'live‘.
2. Create Trust And Confidence
Branding has gained new importance in the age of connectivity.The
secret is to create trust and confidence. It is complicated, but the
aim is to get into people’s hearts and minds.
3. Be Aware Of The Pitfalls In Exposing Your Online Identity
You cannot control the whole process, but you can influence your
colleagues and stakeholders by communicating to them the skills
and qualities that make you different.
18. VISUALISE THE ESSENCE OF YOUR IDENTITY
How can you communicate
who you are to the people
relevant to you?
Your visual identity is an essential
part of the process of creative
personal branding that enables
you to build your reputation &
enhance your profile. Express
your core values.
19. Marketing & communication is where you will apply your visual identity.
A credential is an attestation, or showcase your substance, competence, skills,
capabilities, accomplishments, etc.
Your credentials have to present where anyone can access & get a quick
overview of who you are and what you can offer.
COMMUNICATE & CONNECT
20. As collaboration is an absolutely key skill, it makes sense to treat it with
the appropriate respect. It is about how people can connect to you, find
you on different platforms, and get information about you.
IMPORTANT:
Quality of your social capital is more important than quantity.
SOCIAL CAPITAL AND SOCIAL NETWORKS
21. ADAPTING COMMUNICATIONS TO YOUR
NEEDS
Pro Tips:
+ FOCUS on the most efficient
ways to position yourself in a
highly & increasingly demanding
competitive environment.
+ ANALYSE which ways can first
create opportunities, and then
help you grow, and finally,
visualise & verbalise the
difference between you &
competitors.