Uploaded byIdris Mootee
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Brand Masterclass Week One
The document discusses the concept of branding, defining it through various viewpoints and essential characteristics, emphasizing the distinction between brands, products, and marketing tools. It explores the emotional connections that brands create with consumers and outlines the key requirements for building strong brands, which include trust and a unique identity. Additionally, it addresses common misconceptions about what constitutes a brand and provides exercises for brand strategy development.
![Branding[1]](https://cdn.slidesharecdn.com/ss_thumbnails/branding1-101216045229-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
