1. A brand is not just a word or product, but the beginning of a conversation that appeals to the senses and evokes an emotional response.
2. Strong brands are built on trust and emotion, tapping into customer aspirations rather than just competing on price. They close the gap between customer needs and wants.
3. Developing a strong startup brand requires a solid brand identity, a clear brand promise that conveys the brand's value proposition, and delivering experiences that fulfill that promise. The brand identity should be memorable and immediately recognizable.
Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Starting a business...a guide on what to consider, brand identity, financing, culture, marketing, plus more. Includes interactive tools for you and your team.
Your brand is one of the most important things you'll build as an entrepreneur and can add immeasurable value to your company. But what really is branding? Why does it matter and what kind of benefits can it bring me? This short preso was for the Yodlee Incubator and seeks to answer some of these questions and also provide aspiring entrepreneurs with a short guideline on how to get started building lasting, memorable brands.
Enjoy!
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
Create personal brand to beat your competitorHenry Lee
About seventy fifth of the twenty two million small businesses within the U.S. are owned and managed by one individual. the everyday business reflects the solo owner's values, tastes and personality. most importantly, the business and its owner are inseparable within the eyes of consumers and prospects.
Presentation delivered by Susan Gunelius, President & CEO of KeySplash Creative, Inc., at the Entrepreneur Magazine and UPS Growth 2.0 Conference in Miami, Florida on January 26, 2010. Audience included small business owners and entrepreneurs.(www.keysplashcreative.com) (www.twitter.com/susangunelius)
Starting a business...a guide on what to consider, brand identity, financing, culture, marketing, plus more. Includes interactive tools for you and your team.
Your brand is one of the most important things you'll build as an entrepreneur and can add immeasurable value to your company. But what really is branding? Why does it matter and what kind of benefits can it bring me? This short preso was for the Yodlee Incubator and seeks to answer some of these questions and also provide aspiring entrepreneurs with a short guideline on how to get started building lasting, memorable brands.
Enjoy!
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
Create personal brand to beat your competitorHenry Lee
About seventy fifth of the twenty two million small businesses within the U.S. are owned and managed by one individual. the everyday business reflects the solo owner's values, tastes and personality. most importantly, the business and its owner are inseparable within the eyes of consumers and prospects.
Presentation delivered by Susan Gunelius, President & CEO of KeySplash Creative, Inc., at the Entrepreneur Magazine and UPS Growth 2.0 Conference in Miami, Florida on January 26, 2010. Audience included small business owners and entrepreneurs.(www.keysplashcreative.com) (www.twitter.com/susangunelius)
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.
Several hurdles come in the way of launching a new startup. Hold hands and make sure that your branding is appropriate for the market. After all, branding is what distinguishes your product from the competitor's product.
Build Your Brand Build Your Business by Susan Gunelius from the Entrepreneur ...KeySplash Creative, Inc.
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A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
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1. What is a Brand?
When Do You Have One?
Presented By: Dyan Sutton
2. What is Brand ?
A Brand is not a word, but the beginning
of a conversation.
A Brand is not a company or product.
A Brand is a product of the mind
and it appeals to the senses.
It is an intangible asset.
It evokes an emotional response.
8. What is A Great Brand Built On ?
A Great Brand is built on TRUST.
That is the reason people ask for a Kleenex
instead of a tissue.
Your Brand is the heart of your reputation
and the heart of what you bring to the marketplace.
It is built on your understanding of what you do,
your relevance to the customer and
the promises you make and keep.
9. A Great Brand Is Emotional
The difference between a company and a brand is
when we feel passion and emotion
about their products.
Brands that fail to evoke emotion are forced to
compete using a lower price strategy.
Brands that evoke emotion from customers
are able to compete by tapping
into people’s aspirations.
10. Great Brands Close the Gap
Apple, Nordstrom and Lexus compete by closing
this aspirational gap.
NEEDS are basic, rational and boring.
WANTS are emotional, aspirational and desirable
Wants are profitable…
know what your customer wants.
11. The Golden Circle of Branding
MOST IMPORTANT
Know
WHY
you are doing
what you
are doing
Know
WHAT
you are
doing
Know
HOW
you are
doing
it
INGREDIENTS FOR A STRONG BRAND
12. 3 Components to a Startup Brand
1.Brand Identity
It is tangible and appeals to the senses.
You can see it, hear it, and watch it move.
It includes all visual expressions of your
brand…from packaging to websites.
Consumers are exposed to over 25,000 new brands a year.
It is strong brand identity that helps them make choices
13. 2. Brand Promise
This is “what” the brand provides that is highly
valued and not in abundant supply. This is
your value proposition.
This is heart and soul of brand and has to be
relevant and unique.
3.Brand Experience
It is the tangible experience your customer has
with the brand. This is “how” your brand
delivers its promise.
14. You need a solid
Brand Identity
to position your Brand
for success.
15. Strong Brand Identity
• Makes it easier for the customer to buy
• Makes it easier for the sales force to sell
• Builds brand equity through brand
recognition and awareness
• Builds customer loyalty
16. Strong Brand Identity includes:
• Logo
• Tagline- your value proposition
• Graphic format
Benefits of solid Brand Identity:
• Build name recognition
• Credibility
• Perception in the mind of your customer
( product of the mind)
17. A logo is the soul of your brand.
It should be easy to remember and
immediately recognizable.
Logos are visual identities that
trigger perceptions about your brand.
Logo … Visual Identity
19. State Farm …Your Friendly Neighbor
Nike … Just do it!
McDonald … I’m lov’n it.
Apple … Think different
Target … Expect more. Pay less.
Ebay … Happy hunting.
Taglines express your value proposition.
They influence customers’ buying behavior by
evoking a response. It’s a short phrase
that captures a company’s essence,
personality and positioning.
Brand Promise…Your Value Proposition
20. Brand Experience is based in
real life engagement with
products, people and places.
You don’t get a second chance to
make a good first impression.
21. For startups, Brand Experience starts
at the very beginning.
From your first presentation to an investor,
customer or important employee, you
must be simple, clear and compelling –
there are no second chances.
Start the emotional connection,
keep your brand promise and
get the conversation going.
Brand Experience…
22. A Strong Brand will:
• Help you connect emotionally
to the customer
• Stand out in the marketplace
• Drive purchasing decisions
• Deliver customer loyalty
Build A Strong Brand
23. A Brand becomes stronger
when you narrow the focus.
To build a strong brand, focus your
branding efforts on owning a word
in your prospect’s mind.
25. What is your word?
• What differentiates you
• Keep it simple
• Listen to your customer
• What do they value most about what you do
• Be real … pick something that your
product or services really deliver
Pick the right word and design your
marketing and messaging around it.
26. People fall in love with Brands.
They trust them.
How a Brand is perceived
affects it’s success.
But any Brand is vulnerable
to decline if it fails to deliver.
Keep Your Promise
27. A Great Brand
will build barriers
against competitors
and continually evolve
to meet its
customers’ needs
Keep Evolving
28. Evolution takes advantage of
changes in the markets,
consumer trends and technology
to find new ways to appeal to the public.
Create Openings In The Market
30. Repositioning… New Opportunity
Target…the new big-box store
• Products designed by some of best designers
in the world
• Unlike Walmart which is positioned for the
lowest price
• Positioning created around appeal (design)
as well as necessity and price
• Strong brand recognition
• Created a new position for itself as a
“big-box” store
31. What makes your Brand Unique?
What differentiates you from your competition
What is your Brand Promise?
What benefit does your brand provide that is
highly valued and not in abundant supply
Why should people buy from you?
What stands out about your product or service
that makes them choose you
Ask Yourself…Something to Think About…
32. Be Fresh.
Give something new to customers
Make It Easy.
You understand your products and web
site, but will your potential customer?
Stay Focused.
Don’t deviate from your core skill
Branding Advice…