This document discusses personal branding for career success. It provides guidance on discovering your personal brand by knowing your values, strengths, and areas of expertise. It also discusses defining your unique value, telling your professional story, and visualizing how you would market yourself. The document recommends building your brand by making your expertise visible online and in person, asking others for help promoting you, and being consistent in representing yourself. It stresses the importance of creating goals, monitoring your progress, and taking action to develop your personal brand.

1. Brand YOU
Exploring Personal Branding for Career Success
Anne Yurasek, Principal, Fio Partners
Connecticut Association of Nonprofits
October 29, 2013

2. I believe…

3. Today.
 Discover Your Brand
 Build Your Brand
 Take Action

4. What is a brand?
A brand is a promise.

5. Know yourself.
What moments in
your work motivate
you and excite
you? What do you
love?
What do you
know how to do
well? Better
than your
colleagues?
VALUES
What is your
noteworthy
personal trait?
What body of
information do
you feel very
comfortable
with?

6. Define your value.
What do you do that adds remarkable, measurable,
distinguished and distinctive value?
What do you do that you are most proud of?

7. Tell your story.
• What experiences from your childhood influenced who you have become?
Beginning
Middle
Today
• What were the most important decisions you made as a younger person
and why?
• What were your early career experiences?
• Who influenced you? What moments are you most proud of?
• How has your past led you to where you are today?
• What are your plans for the future?

8. Visualize YOU.
What if you were a product…
what would be in your advertisement?

9. Today.
 Discover Your Brand
 Build Your Brand
 Take Action

10. Search YOU.
If I were to type your name into Google,
what would I find?

11. Be fearless.
Own it.
Make it
visible.
• In what areas do you have an opinion, a position, or an observation?
• What are you an expert in? What are you known for?
• How will make your value visible to others? (classes, talks, panels,
writing, blogging, tweeting, networking)
• Who knows your audience? Who will share their network?
Ask for help.
• Have you met with them recently and asked them to help you
achieve your goals?

12. Be consistent.
Context is irrelevant.
You are who you are wherever you are.

13. Today.
 Discover Your Brand
 Build Your Brand
 Take Action

14. Create goals.
Today
Tomorrow
“A career is a portfolio of projects
that teach you new skills, gain you
new expertise, develop new
capabilities, grow your colleague
set, and constantly reinvent you as a
brand.” – Tom Peters
What is your next project?

15. Monitor progress.
Gather
information
• In person:
• Colleagues
• Managers
• Friends
• Family
• Online:
• “Likes”
• Retweets/favorites
• Shares
• Mentions

16. Start.
You are a brand. You are in charge of your brand.
There is no single path to success. There is no right way
to create the brand called YOU. Except this: Start
today. Or else.
-- Tom Peters

17. Connect.
Anne Yurasek
Fio Partners, LLC
@annefio
anne@fiopartners.com