This document outlines an online course about digital marketing and entrepreneurship. The course will cover topics like how to digitalize ideas, create a website using WordPress, promote ideas online through email marketing and social media, and improve search engine optimization. The instructor introduces himself as Arthur Guiot, a digital marketer from Belgium. Participants will learn skills like coding, blogging, and digital marketing. The document prompts participants to define goals and identify their target audience to help focus their online business ideas. Examples of business models and personas are provided.

2. Welcome to this course
Today : How to digitalise your idea ?
Brainstorming Online business plan

3. The planning
Sunday 11th February : What comes next ?
First clients Financial perspectives
Saturday 10th February : How to promote your idea online ?
Email marketing Social media marketing
Thursday 8th February : How to be increase your ranking in Google
SEO Best practices
Tuesday 6th February : How to create your own website (for cheap)
Wordpress creation The fundamentals

4. About me
Enchanté, I’m Arthur Guiot
 From Brussels (Belgium)
 Fresh digital marketer
 Digital nomad
 Learning like you
 Salsero

5. What do you want to learn ?
Coding Blogging Entrepreneurship
Online tips Digital marketing ?

6. A new connected world

7. Don’t be the slave of the tool.
Become the master of it.

8. The new big deal

9. The new big deal

10. The war outside
Product
lifecycle
Disruption
everywhere
Always on the
rush
Technologies
always
advancing

11. What are my goals ?
• Who are you ? What is your path, your story ?
• What are your life values ?
• If you had only one year to live what would you do ?
• What are your motivation to create this project ? Eg : freedom, no boss,
second income, spread ideas.
• If you had a super power which allows you to have your successful multi-
billions year revenues in one slack how your company should look like ?
• What are your weaknesses and strengths ? What is going to make you
succeed or fail this company ?
Ask yourself « Why » before beginning

12. Who do I want to help ?
We know the « Why », now « Who ».
• Are they male or female ?
• What is their age ?
• What type of work do they do ?
• What are their core believes ?
• What is their biggest fear, concern or pain ?
• What is their personal or professional goal ?
• What type of personality do they have ?
• What do they do when they are not working ?

13. Our
persona
example

14. The value proposition canvas

15. We all have ideas

16. Let’s brainstorm together
Visioning
Exploring Experimenting
Modifying

17. My business model

18. Example

19. References