This document provides an introduction to using Twitter for business purposes. It outlines how to get started with Twitter by developing an identity, following relevant accounts, and learning Twitter language. It also discusses how businesses can derive value from Twitter through listening, giving, receiving, and promotion. Advanced functions like organizing tweets by category and location are presented. Frequently asked questions about managing time and information on Twitter are addressed. Resources for learning more about effective business use of Twitter are provided.

1. Twitter & Your Business

3. What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 characters…. Source: Flickr

6. Example: @annefio

8. How to Follow Someone

9. Example: My Twitter Page

11. Value: Listening Source: Flickr

12. Value: Giving & Receiving Source: Flickr

13. Value: Promotion via Authenticity Source: Flickr