This document discusses how to build and maximize a personal brand. It defines personal branding as representing your unique value and getting potential clients to choose you. The strongest personal brands are accessible, authentic, consistent, accountable, distinctive, innovative and valuable. You should think of yourself as a product and manage others' perceptions of you through feedback, goals, networking and showcasing your strengths and accomplishments on social media platforms aligned with your target audience. Maintaining a personal brand requires determining areas for improvement, filling gaps in experience, and proactively promoting yourself through effective communication and participation.

1. BUILDING AND
MAXIMIZING YOUR
PERSONAL BRAND
Udit Srivastava
500044769

2. “Personal Branding is all about your unique promise of value and what
you bring to the table. It's (also) about getting your potential clients to
choose you as the only solution to their problem.”
~Dr. Sarah David, Ph.D
(Mays Business School)
“Your personal brand serves as your best protection against business
factors you can't control.”
~Dan Schawbel, Author of
“Promote Yourself”
What Is a Personal Brand?

3. The strongest brands are:
 Accessible
 Authentic
 Consistent
 Accountable
 Distinctive
 Innovative
 Valuable
The same qualities apply to personal brands.
Think of Yourself
as a Product and
sell yourself

4.  We now have greater control of our own
destinies.
 “ I am the master of my fate and the captain of my soul”.
 To get ahead, we must manage the impressions
others have of us.
 With a strong brand, you:
 Stand out from the competition.
 Maximize your career potential.
Why Is Your Personal Brand
Important?

5.  What makes you special?
 What are your greatest strengths?
 How do you respond to problems facing you?
 What are the important facets of your life?
 How does your uniqueness translate to value?
 What are your most significant accomplishments?
 What do people come to you for?
 Various aspects where you developed yourself?
 What do you want to be remembered as?
 What do you want others to think when they hear your name?
 All of us need to understand the importance of branding. We are CEOs of
our own companies: Me Inc. To be in business today, our most important
job is to be head marketer for the brand called You.
Ask Yourself…

6. Is the perception of others consistent with your
perception of yourself?
 Talk to trusted colleagues.
 Use 360-degree surveys, if possible.
 Review past performance and pursuit of goals.
 Analyse other’s opinion for its validity and
potential.
Seek Feedback

7. How Do You strengthen your
brand?
Personal branding is about managing your name —
even if you don’t own a business — in a world of
misinformation, disinformation, and semi-permanent
Google records. Going on a date? Chances are that
your “blind” date has Googled your name. Going to a
job interview?

8.  What are your goals?
 Who is your target audience?
 How does your current brand position you to
achieve your goal?
 What are the lessons you learned over the past?
 In what areas you believe you need to improve?
Determine…

9. Fill gaps
 Education
 Experience
 Internships and Jobs
Begin to act the part
 Introduce yourself
 Speak the language
 Share the important incidents of life

10.  Build expansive networking.
 Use volunteering to strengthen or develop skills.
 Take on a leadership role in a relevant
organization
 Start a blog.
 Use social networking sites
Showcase Your Brand

11. How Do You leverage social
media?

12.  Who is your target audience?
 Which social media platforms do they use?
 Options include:
 Blogging
 Wordpress, LinkedIn publishing platform, etc.
 Social networking sites
 Twitter, LinkedIn, Facebook, etc.
 Video & audio sites
 YouTube, podcasting
 Image posting
 Instagram

13.  Maximizing your brand through social media
requires bi-directional engagement.
 What do you have to offer?
 Your best attributes
 Your own content
 Engagement
 Make deeper connections.
 Connect offline

14.  Choosing your activities and commit to them.
 Manage your time.
 For example, spend 15 minutes per day on social
media activity.
 Use automated scheduling tools.
 Hootsuite, TweetDeck, etc.
 Track your activity.
Create a Social Media Plan

15. How Do You manage your
brand?

16.  Promote your accomplishments.
 Events where you showed leadership skills.
 Maximize your participation in meetings and
groups.
 Communicate effectively.
 Stay relevant.
Be Proactive

17. Thanks