Target audience
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This document provides guidance on researching a target audience for a presentation. It instructs the reader to conduct research into a potential target audience and include this as evidence. It also contains information about mass and niche audiences, defining mass audiences as those who consume mainstream media appealing to broad demographic groups, while niche audiences are much smaller but influential groups with unique, specific interests. Websites for further research on audiences are also provided.
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This document summarizes research on audience profiling techniques. It discusses models from Young and Rubicam that segment audiences into subgroups based on demographic and psychographic characteristics. It also describes the Mosaic UK model, which provides more detailed subgroups. The document outlines factors like age, gender, occupation that influence media interests. It discusses Uses and Gratification research on why audiences engage with different media types. Finally, it covers Stuart Hall's audience reception theory and Ien Ang's work on negotiated readings of popular media.
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This document summarizes research on audience profiling techniques. It discusses models from Young and Rubicam that segment audiences into subgroups based on demographic and psychographic characteristics. It also describes the Mosaic UK model, which provides more detailed subgroups. The document outlines factors like age, gender, occupation that influence media interests. It discusses Uses and Gratification research on why audiences engage with different media types. Finally, it covers Stuart Hall's audience reception theory and Ien Ang's work on negotiated readings of popular media.
Audience research
This document summarizes various audience research theories that can be used to define target audiences. It discusses demographic and psychographic profiling methods from theorists like Young and Rubicam to segment audiences. More detailed profiling scales from Mosaic UK are presented. The document also covers uses and gratification research on why audiences engage with media, as well as Stuart Hall's audience reception theory and Ien Ang's work on dominant ideology and social debate. The conclusion states that understanding audience research helps media producers appeal to target groups and define appropriate content.
Audience
This document discusses key concepts relating to audience in media studies. It begins by defining different types of audiences, such as target, mass, niche, and secondary audiences. It then discusses how audience demographics like age, gender, social class can be analyzed. Several audience theories are outlined, including uses and gratifications theory, which discusses how audiences use media to fulfill needs like information, entertainment, and social interaction. Effects theory and its models (hypodermic needle, two-step flow, cultivation) are covered, as well as reception theory and Hall's encoding/decoding model of how audiences can interpret texts in preferred, negotiated, or oppositional ways. Genre theory and its relationship to audience expectations and pleasures is also discussed.
Audience
This document discusses key concepts relating to audience in media studies. It defines audience as the people who consume a media product or text. Media texts have intended target audiences that can be mass/mainstream or niche. Audiences can also be passive or active in how they engage with media. The relationship between producers, texts, and audiences affects how meaning is constructed and understood. Demographic details about audiences like age, gender, social class are important to consider. Theories discussed include uses and gratifications theory, which argues media satisfies audience needs and desires, and Stuart Hall's encoding/decoding model of how audiences can interpret meanings differently than intended.
Question 4- Who would be the audience for your media product?
Soul magazine's target audience is the established middle class and new affluent workers between the ages of 25-45. They typically work in creative, fulfilling jobs like designers, teachers, artists, and performers. Their leisure activities include things like live music, art exhibits, and travel. They have an interest in fashion, music, and living an alternative lifestyle outside of cultural norms. Soul's content focuses on topics that appeal to this demographic's preferences and interests.
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F:\Kate\Media\Understanding Audience And Target Audiences Main
F:\Kate\Media\Understanding Audience And Target Audiences Main
Question 4- Who would be the audience for your media product?
Question 4- Who would be the audience for your media product?
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Target audience
- 1. Target Audience L/O: to make a presentation to show evidence of understanding of target audience
- 2. Mark scheme • “___________ research into potential target audience” • This is your evidence for this assessment focus.
- 4. Stuff to help you….
- 5. Social class
- 6. Mass and niche audiences
- 7. Mass and niche audiences • Often termed as ‘broadcast audience’. Those who consume mainstream or popular texts such as sitcoms. Media that targets a very large group of people (women, men, children, adults, different ethnicities etc. • Much smaller but very influential. Small, focused, select group of people with very unique interests. Their interests will not be similar to the average person and are much more specific and different.
- 8. Websites • Pearl and Dean http://business.pearlanddean.com/films_guide • Yougov profiler https://yougov.co.uk/profileslite#/