The document discusses the benefits of writing a book, including branding, authority building, and audience engagement. It encourages potential authors to define their goals, consider their audience, and address various aspects of the publishing process. The author emphasizes the importance of support in achieving publishing success.

1. Do you have a
book inside you
but don’t know
how to get it out?

2. DO THE
THING
Author Coaching
Workshops
do-the-write-thing.com

4. Would a
book writing
blueprint written
by an author
coach help?

5. Why Publish
a Book?
• Brand your business
• Build your credibility & authority
• Provide value to your audience
• Increase profits
• Broaden your reach
• Reuse content in social media posts,
blog posts, articles & emails

6. legacy (noun)
what you leave
behind when
you’re gone.
Preserve yours.

7. Answer These
Questions
• Are you an authority?
• Do you possess a skill others want to learn?
• Do you have specialized knowledge?
• Have you created a process or system that
helps others?
• Do you have a desire to tell stories and
teach?

9. Define Your Goals
Have you considered…
• Who is your audience?
• Print, or eBook, or both?
• Print-On-Demand, off-set printing?
• Beta readers, book reviews?
• Editing, cover design, formatting?
• Marketing, sell sheets, media kits?
• Distribution?

10. For example,
have you
considered
the cost of
editing?
Source: blibiocrunch.com
(5–10 ms pgs/hr $30–80/hr)

11. The difference between
perseverance and
obstinacy is that
one often comes
from a strong will,
and the other
from a strong won’t.

12. I always knew I had a book
inside me, but I also knew I
couldn’t do it alone.

13. This book thing has already
been extremely successful,
and it’s only been a month.

14. DO THE
THING
Author Coaching
Workshops
do-the-write-thing.com