4. It’s not easy to talk
about yourself.
And you’re not alone
to figure out how.
{
5. Personal Brand is a perception or emotion maintained by
somebody other than you, that describes your outstanding
qualities and influences that person'ʹs relationship with you.
-‐‑ David McNally & Karl D. Speak , Authors of Be Your Own Brand: Achieve more
of what your want by being more of who you are,
2nd edition (2011)
6. "ʺYou'ʹre branded, branded,
branded, branded.... The good
news -‐‑-‐‑ and it is largely good
news -‐‑-‐‑ is that everyone has a
chance to stand out. Everyone
has a chance to learn, improve,
and build up their skills.
Everyone has a chance to be a
brand worthy of remark."ʺ
-‐‑ Tom Peters, author of "ʺThe Brand Called
You"ʺ, Fast Company (August 1997)
7. Competence in many skills is important,
but it'ʹs not enough. The act is finding
the stuff you love and ge`ing so damn
good at it that you become an
indispensable human being....
Reimagining Brand You is not a onetime
thing. Picking up new skills on an as-‐‑
needed basis used to be a reasonable
strategy. Not anymore. You need to
revolutionize your portfolio of skills
every half-‐‑dozen years, if not more
often.
Tom Peters, author of "ʺBrand You Survival
Kit”, Fast Company
(June 2004)
8. Personal branding is
like a Cliff Notes™
of You.
It’s not the whole
story, but a synopsis.
What people take a
quick glance at.
{
A Different Perspective
9. Display
Your Story (the Content)
Developing,
collecting, and
curating your story
(The Content) is just
as important as
displaying your
Brand.
{
90% Your Story/10% Display
15. Identifying and Communicating Who You Are
1st Exercise
Step 1: Take a colored take-‐‑out container and Post-‐‑it note pads. Using Post-‐‑it
notes write a word or drawing that encapsulates and answers the following:
² 2-‐‑3 descriptors that you are
proud to call yourself
² 2-‐‑3 facts people don’t know
about you
² 2-‐‑3 “Go-‐‑to” roles you typically
play whether in a team, at
work, or in your personal life
² 2-‐‑3 activities or hobbies you are
passionate about
² 2-‐‑3 ways you best communicate
with others
² 2-‐‑3 topics you can talk about
confidently (Expert Level)
² 1-‐‑2 instances that changed your
life path.
² 2-‐‑3 top priorities currently in
your personal/professional
pathway (who or what).
16. Step 2: Write your name on the outside of
your container and place your Post-‐‑it notes
in the container. Place the container by your
seat.
17. Step 3: Walk around with a Post-‐‑it Note pad
and pen. Write down any descriptors,
thoughts, and impressions you have about the
individual whose name is on the outside of
the container.*
* You only have to add a descriptor for an individual you feel
comfortable sharing your perception about them.
18. Step 4: Pair up and each person grabs a
flipchart sheet. Take out the Post-‐‑it notes in
your container and start to map common
themes that you might find about yourself.
19. Step 5: Share with the group.
Option 1: Share your
observation of the top 3
themes about You came up.
Option 2: Start a 1st draft
of a brand statement
using the following
template.
Brand Statement template*:
I am a __________ (how do you see
yourself professionally?)
who ___________ (describe how you
use your unique talents)
for __________ (describe your target
audience)
so they can _____________ (describe
the desired experience you want your
audience to have).
* From Meghan Oliver, M.Ed
20. Take Home Assignment
① Take a snapshot of your Personal Brand sheet.
② Contact friends, colleagues, etc. for a second focus group:
Example from ELP Senior Fellow Ravi Prasad (NERN11):
I wanted to ask you a quick favor. I’m doing a personal branding exercise for school
and was hoping you could send me a few bullet points about how you perceive me.
Specifically, I’m asking people to send a few qualities that are inherent to the person I
am, and as a result, that make me stand out in my work.
Some examples friends have already given include:
Ñ I’m always energized by talking with people and hearing their issues.
Ñ I enjoy a frenetic pace but always stay calm.
22. “You have to generate
your character
offline.”
Reggie Wa`s
Comedian
Content Strategy: Building on the
Content of You
23. Creating a Professional Portfolio
² Personal development and self-‐‑
reflection
² Career exploration
² Promote yourself while
networking
² A conversation piece
² Develop & Curate Your
Professional Story
² Collect content for your Digital
Brand
24. What to put in your portfolio?
² Resume*
² Reference list*
² Le`ers of references*
² Accomplishments
² Brochures
² Conferences,
workshops, seminars
a`ended
² Public speaking/
presentations or
performances
² Featured articles
² Honors, awards,
² Licenses or certificates
for specific trainings
² Professional affiliations
² Writing samples
² Pictures of you in the
field
² Examples of projects
and reports
25. Portfolio Prep
2nd Exercise
① Draft a list of content you would put in your
professional portfolio (10 minutes).
② Talk with your partner about your portfolio
content list. (5 minutes)
² Did you get any new ideas?
² Your assignment: start collecting your work
and build your portfolio (paper & digital)
31. Looking at your
descriptors and
portfolio content list.
Draft a summary
statement about you
as a profession.
{
Draft a summary statement
3rd Exercise
36. Have you Googled Yourself?
“Personal branding is about managing your name — even if you
don'ʹt own a business — in a world of misinformation,
disinformation, and semi-‐‑permanent Google records. Going on a
date? Chances are that your “blind” date has Googled your name.
Going to a job interview? DiOo.”
-‐‑ Tim Ferriss, Author of the 4-‐‑Hour Work Week (2009)
37.
38. Your Social Media Inventory
① Start a list of all your social media
profiles including usernames,
passwords, and/or when you
started the account.
② Note what kind of posts you share
via these profiles
Ex. On LinkedIn, I share info on
my professional portfolio.
③ Note who your audience is with
each profile.
Ex. on Facebook, friends, family,
and colleagues see my posts.
39. What should I count in my social
media inventory?
•
Any social media service or
website where your name,
information, and/or image
can be publicly viewed.
•
Includes organizations and/
or companies you participate
in (i.e. staff profiles,
Memberships)
•
Includes publications,
pictures, presentations that
may be posted on other
websites
42. Resources
² Susan Chri`on, Personal Branding for
Dummies
² Erik Deckers & Kyle Lacy, Branding
Yourself (2013)
² Catherine Kaputa, You are a Brand
(2010)
² David McNally & Karl Speaks, Be Your
Own Brand (2011)
² Dan Schwabel, Me 2.0: Build a Powerful
Brand to achieve career success (2009)
and Promote Yourself: The New Rules
for Career Success (2013)
#personalbranding
43. Radiance Studios LLC
A boutique career & organizational development service.
Mieko A. Ozeki
Personal Brand Curator
mozeki@radiancestudiosllc.com
