This document outlines Elijah Coles' personal brand exploration for a career in sports broadcasting. It includes biographical information on Coles, identifies his target profession and audience, outlines short-term and long-term goals, and analyzes his skills. It also profiles potential competitors and outlines Coles' brand position, networking and marketing strategy, and plans for professional development.

1. PERSONAL BRAND EXPLORATION
Elijah Coles
Project & Portfolio I: Week 1
August 6, 2023

2. I have no qualms writing about myself, as I like writing
and I love myself. Although that wasn’t much of an
humble start, I do have humble origins. I grew up in
Eastover, South Carolina, and living in the ‘country’ set
the foundation for the man I am. I was taught by my
parents the value of hard work, as every day I saw the
consequences of laziness. I’ve learned how to use
Adobe Premier, Lightroom and Audition among others.
I’ve strived to use my time at Full Sail to the fullest. By
surrounding myself with like-minded individuals, I strive
to improve my lot in life, as well as that of those around
me.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Radio News Anchor
• Radio Talk Show Host
• TV News Anchor
BRAND ARCHETYPE - As an Sage
archetype, I strive to both increase
mine own knowledge, and that of
others. I can be calmly analytical
and passionately opinionated, and I
always strive to listen to others. I
believe I would be excellent in the
fi
led of sports talks or debates.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jennifer Dale
Outreach Plan:
• First, I’m going to make a fully
fl
eshed out LinkedIn
pro
fi
le as well as resume.
• I will email her personally once I apply for the position.
• After sending the message, I’ll wait for 3-5 days for a
reply before sending one more message.
PROFILE
PICTURE
[Vice President, Recruiting]
at [Gray Television]
Recruiters and Talent
Outreach Plan:
• I will apply for several positions.
• I will call their main number and ask to speak with
recruiters or HR.
• I’ll wait for 2-3 days before making a follow-up call.
PROFILE
PICTURE
[Recruiters and Talent] at
[Gray Television]
Jan Goldstein
Outreach Plan:
• Gather the sum of my works for my classes so far and
put them into a presentation.
• I will attempt to reach out to her through both email and
phone calls.
• I will attempt to reach her everyday after I’ve applied for
positions.
PROFILE
PICTURE
[Senior Vice President, HR] at
[Gray Television]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Once I graduate, I want to get hired on at an T.V.
station.
‣ Speci
fi
cally, I’d like to be hired on at Gray
Television as a sports broadcaster within 6
months of graduating.
Mid Term: (2027)
• I want to grow my YouTube following.
‣ I want to grow my subscribers to at least
50,000.
Long Term: (2040)
• I want to have 1 million YouTube subscribers.
‣ My goal is to increase my subscribers to at
least 1 million within 20 years.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Reading Comprehension
SOFT
HARD
Expert
Speaking Adept
Social Perceptiveness Expert
Time Management Adept
Coordination
SOFT
HARD
Novice
Active Listening Adept
Persuasion Adept
Complex Problem Solving Adept

7. With wit and con
fi
dence, I will discuss any sports topic with sincerity and
honesty, and I will give analysis on any topic.
PROMISE

8. CREDENTIALS
Work Experience:
• Leader of the Mock Trial Team in high
school
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Best Lawyer for Rounds 1, 2, and 3.

9. COMPETITION
Stuart Strelzer
Industry Experience:
• Senior Broadcast Operations
Manager
Education:
• The New School
• Boston University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Broadcast Television- 58 endorsements
• Skill 2 Sports- 42 endorsements
• Skill 3 Video Production- 73 endorsements
Elijah Coles
Overall Online Presence:
• 500+ Connections, banner image not cusomized,
headshot very professional, solidly detailed pro
fi
le, no
articles, not very active on social media, and LinkedIn
URL not customized
• Grade: Superior 85 out of 100
Industry Experience:
• None…yet.
Education:
• Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Sports- 0 endorsements
• Skill 2 Video Production- 0 endorsements
• Skill 3 Problem Solving- 0 endorsements
Overall Online Presence:
• 1 Connection, banner image customized, headshot
fairly professional, somewhat detailed pro
fi
le, no
articles, not active on social media, and LinkedIn URL
not customized
• Grade: Average 50 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
I love sports, and I love talking about sports, and
so long as I live, I will endeavor to make a life out
of those two things.
“HOSS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SportsPro APAC
‣ August 2023
• SportsPro OTT Summit USA
‣ March 2024
• Fox Sports
‣ Los Angeles, California
Digital Marketing
• Primary Content: Sports talk and podcasting.
• Primary Tools: YouTube and all social media platforms.
• Website: I will use my portfolio to draw people to my content
and increase my viewership.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like an mentor who has some experience on
multiple stages of my chosen career path, who will be
forthcoming with both knowledge and wisdom.
Formal Education
• Sports Broadcasting Bachelors Degree.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. Elijah Coles
Tired of the same old ho-hum of sports talk or debate shows?
Well, wake up and watch and listen to me, because I will pursue sports
topics that normal broadcasters may think may be beneath them.
“

15. REFERENCES
National Center for O*NET Development. O*NET OnLine. Retrieved
June 5, 2023, from https://www.onetonline.org/
A good way to learn about their company, Gray Television’s
website, https://gray.tv/, helps all who come to their site.
Elijah Coles, Home [LinkedIn Page], LinkedIn. Retrieved August 5,
2023, from https://www.linkedin.com/in/elijah-coles-b718bb279/
Stuart Strelzer, Home [LinkedIn Page], LinkedIn. Retrieved August
5, 2023, from https://www.linkedin.com/in/stuart-strelzer/