James Jolly Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
James Jolly
Project & Portfolio I: Week 1
August 27, 2022

2. Hello , I’m James Jolly and I am major in Sports
Broadcasting at Full Sail
University. I have always had a passion for
sports ever since I can remember and am
working to turn my passion into a lifelong career.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Broadcaster
• Sports Journalist
• Sports Reporter
BRAND ARCHETYPE - I aim to
entertain. By working to create a fun
environment and put a smile on
others’ faces, I will be able to bring
a different, easy-going perspective.
SPORTS BROADCASTER at ESPN
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
LESLIE KERR
Outreach Plan:
• Connect with Leslie Kerr via LinkedIn
• Email for initial contact
• Follow up via email one week after initial contact
PROFILE
PICTURE Director of Business Development
at USA Today
BRANDON STEVENS
PROFILE
PICTURE HR Director at Lee Enterprises
JENNA SHAFER
PROFILE
PICTURE Recruiter at Bally Sports
Outreach Plan:
• Connect with Brandon via LinkedIn
• Email for initial contact
• Follow up via email one week after initial contact
Outreach Plan:
• Connect with Brandon via LinkedIn
• Email for initial contact
• Follow up via email one week after initial contact

5. GOALS
Short Term: (2023)
• I will grow my brand on social media specifically on
Instagram
‣ 10% increase in followers and engagement on
my profile
Mid Term: (2027)
• I will grow my networking specifically through
LinkedIn
‣ 60% increase the amount of people I am
networking with
Long Term: (2037)
• I will grow my listeners on my podcast
‣ 75% increase in the amount of listeners on my
podcast

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert
Research Skills
SOFT
HARD
Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Good Pronunciation Novice / Adept / Expert
On-Screen Presence Novice / Adept / Expert

7. I help inform others on sports new by
keeping up with the latest information.
PROMISE

8. CREDENTIALS
Work Experience:
• NVR - Special Framing
• Core & Main - Lead Warehouse Manager
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Pee-Wee Football Head Offensive Line
Coach
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
QUINN SHERR
Industry Experience:
• Eports Caster
Education:
• Sports Broadcasting major at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Video Editing - 2 endorsements
• Adobe Premier Pro - 1 endorsements
• Adobe Photoshop - 1 endorsements
JAMES JOLLY
Overall Online Presence:
• 116 connections, custom banner image, no headshot,
customized LinkedIn URL
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• Podcast
Education:
• First Year student at Full Sail working towards Sports
Broadcasting major
Leadership Experience:
• Pee-wee football head offensive line coach
Skills and Proficiencies:
• Leadership - 0 endorsements
• Research - 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence:
• Custom LinkedIn URL, professional headshot, one
published blog post, active on
Facebook/Instagram/Twitter, 0 connections
• Grade: Poor

10. COMPETITION
BROOKE WEISBROD
Industry Experience:
• Sports Broadcaster for ESPN, Sports
Commentator for BIG10 Network, On-
Air Personality at WGN Radio
Education:
• B.S. in Marketing from Coastal Carolina University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Broadcast - 25 endorsements
• Broadcast Television - 23 endorsements
• Television - 9 endorsements
JAMES JOLLY
Overall Online Presence:
• 319 connections, banner image customized,
professional headshot, very detailed profile, active on
other social media, customized LinkedIn URL
• Grade: Superior
HEADSHOT HEADSHOT
Industry Experience:
• Podcast
Education:
• First Year student at Full Sail working towards Sports
Broadcasting major
Leadership Experience:
• Pee-wee football head offensive line coach
Skills and Proficiencies:
• Leadership - 0 endorsements
• Research - 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence:
• Custom LinkedIn URL, professional headshot, one
published blog post, active on
Facebook/Instagram/Twitter, 0 connections
• Grade: Poor

11. BRAND POSITION
For sports fans who want the latest sports new, I
provide up to date information because I believe
people should be able to get the information they
are looking for as soon as possible.

12. NETWORKING & MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ NORTH CAROLINA
• Sports Pro Broadcast Week
‣ NOV 28 - DEC 2 | ONLINE
• Sports Media Summit
‣ NOV 14 | TEMPLE UNIVERSITY
Digital Marketing
• Primary Content: Sports podcast
• Primary Tools: Instagram and Twitter
• Website: Keep blog post up to date, that coincide with my
podcast
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone familiar with sports broadcasting or someone
who already has an good presence on social media.
Outgoing personality and good on air presence.
Formal Education
• B.S. in Sports Broadcasting at Full Sail University (exp.
2024)
Technical Skills
• Social media presence that will engage followers -
DECEMBER 2022
Soft Skills
• Enthusiasm while speaking on camera - JANUARY
2024

14. JAMES JOLLY
You know when you’re trying to the latest sports story?
Well, what I do is keep you up to date on all things sports. In fact, I even
have a podcast you can listen to in order to keep fans informed.
Picture of You
Goes Here

15. REFERENCES
Brandon Stevens - Human resources director - lee enterprises - linkedin. (n.d.).
Retrieved August 28, 2022, from https://www.linkedin.com/in/brandon-
scott-stevens
Broadcast week. SportsPro. (2022, July 12). Retrieved August 28, 2022, from
https://www.sportspromedia.com/event/broadcast-week/
Brooke Weisbrod - sports broadcaster - ESPN | linkedin. (n.d.). Retrieved
August 28, 2022, from https://www.linkedin.com/in/brookeweisbrod
Jenna Schafer - recruiter - bally sports | linkedin. (n.d.). Retrieved August 28,
2022, from https://www.linkedin.com/in/jenna-l-schafer
Leslie Kerr - Director of business development - linkedin. (n.d.). Retrieved
August 28, 2022, from https://www.linkedin.com/in/lesliekerr
News & events: National Sports Media Association. National Sports Media
Association. (n.d.). Retrieved August 28, 2022, from
https://nationalsportsmedia.org/news/category/in-the-spotlight
Sherr, Q. (2022, June 1). Quinn Sherr on linkedin: #esports #shoutcasting
#shoutcaster. Quinn Sherr on LinkedIn: #esports #shoutcasting
#shoutcaster. Retrieved August 28, 2022, from
https://www.linkedin.com/posts/quinnsherr_esports-shoutcasting-
shoutcaster-activity-6937885183832453120-zxdJ