2. My name is Jake Ricker , I was born and raised
in Tampa Florida and have a passion for sports.
Being a kid who has never super athletic, I never
played any sports. But I still loved watching and
talking about them. Because of my love for
sports, I was determined to find a way to share
my passion with others. I am an aspiring sports
broadcaster doing what I love most and looking
to continue to work hard to achieve my dreams.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Announcer
• Host
Hero - When doing my work I look
to be the best of the best and want
to be in the spotlight. I also look to
be a team leader and find ways to
help others around me.
Brodcast Announcer for Sportscasting
Picture Relevant
to Your Industry
Goes Here
4. Sports Recruiters
TARGET AUDIENCE
Steve Versnick
Outreach Plan:
• Select samples of my broadcast that I have done in the
past.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Radio Producer at Tampa
Bay Lightning
Caroline Connelly
Outreach Plan:
• Brush up Resume and make sure it is up to date.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Recruiter at Bally Sports
Michael Schulman Outreach Plan:
• Brush up Resume and make sure it is up to date.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Recruiter at NBC Sports
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Have a local Play by Play job.
‣Having applied to at least three jobs before
graduation.
‣Accepted a position.
‣Working on setting up plans to get set for the
new job
Mid Term: (2028)
• Moved up to a higher level.
‣Applied to at least 3 new job openings.
‣Having a Job at a higher level such as AHL.
‣Have built a new reel with clips from current
position
Long Term: (2038)
• Working at the professional level in some capacity.
‣Having applied to multiple job openings.
‣Created a new reel that showcases my best
work
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Premier Pro
SOFT
HARD
Novice
Keynote (Mac Software) Expert
Leadership Expert
Communication Expert
Audition
SOFT
HARD
Novice
Working a audio/video board (Like in studio) Novice
Communication Expert
Attention to Detail Adept
7. I help teams bring excitement and passion to
their games by telling viewers what is
happening on the field in a unique and
descriptive way.
PROMISE
8. CREDENTIALS
Work Experience:
• Play by play announcer for local high
school sports through the prep zone.
• Sportscasting show filed through classes
at Full Sail University
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Volunteer Work:
• Worked in studio at Full Sail University
helping put on different sports shows that
emulate a sportscasting environment.
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9. COMPETITION
Nicolas McAllister
Leadership Experience:
• Helped get the Rollins Internship off the ground in its
first episode
Jake Ricker
Industry Experience:
• Broadcasted games for Rollins
• Radio Host for WPRK
• Play by Play for world Lacrosse
Education:
• Sportscasting, B.S., Full Sail University (2023)
Skills and Proficiencies:
• Online research - 0 endorsements
• On air Announcing - 0 endorsements
• Radio - 0 endorsements
Overall Online Presence:
• Superior 90 out of 100
Industry Experience:
• Play by Play announcer for the Prep zone
• Run a blog and podcast
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• Founder of Blog and Podcast
• In charge of multiple people
• Had to make sure things got done and out on time
Skills and Proficiencies:
• Premier Pro - 2 endorsements
• Broadcasting - 5 endorsements
• Communications - 10 endorsements
Overall Online Presence:
• Superior 85 out of 100
10. COMPETITION
William Mathews
Noteworthy Experience:
• Announcer for Adrian Hockey for 3 years
• Featured on STAA multiple times
Jake Ricker
Industry Experience:
• Announcer for Adrian College
• Announcer for HockeyTech
• Writer for Fan Side
• Podcast Host for Locked On
Education:
• Communications M.S. Arizona State University (2023)
• Sportscasting B.S. Adrian College (2022)
Skills and Proficiencies:
• Play by Play - 0 endorsements
• Communication - 0 endorsements
• Journalism - 0 endorsements
Overall Online Presence:
• Superior 100 out of 100
Industry Experience:
• Play by Play announcer for the Prep zone
• Run a blog and podcast
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• Founder of Blog and Podcast
• In charge of multiple people
• Had to make sure things got done and out on time
Skills and Proficiencies:
• Premier Pro - 2 endorsements
• Broadcasting - 5 endorsements
• Communications - 10 endorsements
Overall Online Presence:
• Superior 85 out of 100
11. SPORTSCASTER
For sports employees who are looking for play by
play broadcasters, I provide a unique and
passionate call that will get fans engaged and
excited about the team/sport because my life
revolves around sports and I want others to share
my love for the game with others.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Join Sportscasters Talent Agency of America
‣ 2023 | ONLINE
• Join American Sports-castors Association
‣ 2024 | ONLINE
• Join Full Sail Alumni Network
‣ 2024 | ONLINE
Digital Marketing
• Primary Content: Articles on news and opinions for the
Tampa Bay Lightning. Clips of my previous broadcast.
Interviews with people related to the Lightning organization.
• Primary Tools: Will Post on Twitter/Facebook/Instagram
(when appropriate)/Linkedin whenever I make a new post.
They will have a small caption with a link to the content.
• Website: Make sure it is constantly up to date and can help
push traffic to my social media platforms such as Linkedin so
people can see what I do and who I am.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• People like Rick Peckham if willing or Mike Ridaught
Someone who has working in Sportscasting field for
multiple years. BY END OF 2023
Formal Education
• Full Sail Sportscasting degree January of 2024
Technical Skills
• Editing software, December 2024
• Audio Software, December 2024
• Brodcast writing skills, October 2022
Soft Skills
• Grammar/Spelling, September 2023
• Attention to Detail, February 2023
14. Jake Ricker
You know the struggle of finding someone with a huge passion for sports
broadcasting? Well, what I do is bring new life to a broadcast and its team.
In fact, I have worked in play by play positions before even calling a game
for the University of Florida and have helped grow a Blog/YT channel
beyond expectations.
Picture of You
Goes Here
15. REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved October 5, 2022, from
https://www.onetonline.org/link/summary/27-3011.00
American Sportscasters Online. American Sportscasters Association. (n.d.). Retrieved October 5, 2022, from
http://www.americansportscastersonline.com/
Events. Alumni Network. (n.d.). Retrieved October 5, 2022, from https://alumni.fullsail.edu/events
Job profile: Sports broadcaster. Sports Management Degree Guide. (2022, September 25). Retrieved October 5, 2022, from https://www.sports-
management-degrees.com/job-profiles/sports-broadcaster/
Quincy Gems play-by-play broadcaster Internship - Quincy Gems. Sports Jobs | TeamWork Online's Portal to Jobs in Sports. (n.d.). Retrieved
October 5, 2022, from https://www.teamworkonline.com/baseball-jobs/prospectleague/quincy-gems/quincy-gems-play-by-play-
broadcaster-internship-2023800
Sign up. LinkedIn. (n.d.). Retrieved October 5, 2022, from https://www.linkedin.com/feed/
Sportscasters Talent Agency of America. (2015, December 4). Retrieved October 5, 2022, from https://staatalent.com/
Working at Sinclair Broadcast Group | Glassdoor. (n.d.). Retrieved October 6, 2022, from https://www.glassdoor.com/Overview/Working-at-
Sinclair-Broadcast-Group-EI_IE4585.11,35.htm
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.