I learned how to publish my personal brand.

1. PERSONAL BRAND EXPLORATION
Jonathan Nazworth
Project & Portfolio I: Week 1
08/ 06, 2003

2. I grew up in the small town of Lake Butler, FL where
there is only 4 red lights, and the town isn’t even a mile
wide. I’m from a musical family, grew up playing guitar,
then I waded off into my own world after graduation,
where I spent two years in technical school for welding,
then moved to Perry, FL for a job. I went through a tough
mental patch and was in a bad situation for a little over a
year and a half till came across a Full Sail Instagram ad
for Dan Patrick’s School of Sportscasting. I always loved
sports, mostly football, but didn’t’ care to try through high
school academically, so I thought that college was out of
the question. Having my own live talk show/podcast is a
dream of mine and would love to have current and
former players of any sport welcome on my show. This is
far down the road, I have more to acquire before any of
this is possible, but soon.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor 1
• Director 2
• Journalist 3
BRAND ARCHETYPE – I’m the guy
that wants everyone to be involved
with whatever is going on, and
nobody should be left out. Everyone
deserves a chance to prove
themselves.
Talk Show for Sports, not specific
Picture Relevant
to Your Industry
Goes Here

4. Sports Talk Show Hosts
TARGET AUDIENCE
Outreach Plan:
• Work on my vocal control, because my voice isn’t the
best right now..
• Instagram or LinkedIn is what I hope to contact him on.
• Within the next 2 months I am looking for a reply.
PROFILE
PICTURE
Sports Analyst at ESPN
Scott Van Pelt
Outreach Plan:
• Have a list of questions to ask.
• Meet at or Zoom though Full Sail
• Within graduation of Full Sail
PROFIE
PICTURE
Talk Show Host at ESPN
Greg Olson Outreach Plan:
• Work on my vocals. I don’t want to sound untrained.
• Zoom or In-Person
• At an NFL football game. .
PROFILE
PICTURE
[Sports Analyst at FOX
Sports
Pat McAfee

5. GOALS
Short Term: (Anchor, 2025)
• I want to be a Sports Anchor for a smaller TV station.
‣I am going to use LinkedIn to measure my time
and achievements.
Mid Term: (2030)
• I want to have a sports podcast fully developed and
popular .
‣Will use the analytics from each
podcast/stream to see how much I am growing
every podcast/stream.
Long Term: (2050)
• I want to have my own sports talk show on ESPN .
‣On Spotify, I want to have at least 5 million
monthly listeners.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Welding
On-air camera announcing
Talking to people
I work well with others
On-air camera announcing
I can use rundown creator
I work well with others
I talk to people easily

7. I give joy into the world by sportscasting, in
hopes of making someone’s life better each
day.
PROMISE

8. CREDENTIALS
Work Experience:
T.I.G. Welding at Lippert
Components.
Education:
• Certificate in Welding for S.M.A.W. and
G.M.A.W. North Florida Technical
College
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Working at football games for high
schools, giving food to homeless shelters,
building water tanks and houses in
Honduras.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Nicholas Giacobbe
Industry Experience:
• CBS HQ-Video Production Assistant
• Runner- FOX Sports
• Intern- WWE
Education:
• Current- Bachelor of Science – BS, Full Sail University,
2018-2020
• Seton University- Broadcast Journalism, 2017-2017
Leadership Experience:
• Video Production, 4 Months
Skills and Proficiencies:
• On-air camera interviewing
• On-air camera announcing
Jonathan Nazworth
Overall Online Presence:
• Professional Headshot
• Own website
• Average 7/10
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Current- Bachelor of Science – BS Full Sail University,
(Exp. 2025)
• Welding Certificates-North Florida Technical College
Leadership Experience:
None
Skills and Proficiencies:
• Welding
• Building Computers
• On-air camera announcing
Overall Online Presence:
• Active on Social Media
• 4/10

10. COMPETITION
Randy Silver
Noteworthy Experience:
Cisco Senior Sales Manger- 5 years
Oyster Sales Manager – 1 year and 5
months
Jonathan Nazworth
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• University of California, Santa Cruz, Bachelor of
Applied Sciences
• Full Sail University- Bachelors of Science BS,
Sportscasting 2023- 2025
• University of CopenHagen, Bachelors Degree in
Economics
Skills and Proficiencies:
• Microsoft Office- 48 endorsements
• Sales- 50 endorsements
• Communication- 40 endorsements
Overall Online Presence:
• LinkedIn Customized
• Professional Image
• Own Website
• Superior- 80 out of 100
Industry Experience:
• None
Education:
• Certificates in Welding- S.M.A.W. and G.M.A.W. North
Florida Technical College
• Full Sail University- Bachelors of Science BS,
Sportscasting 2023-2025
Leadership Experience:
• None
Skills and Proficiencies:
• On-air camera announcing
• Welding
• Build Computers
Overall Online Presence:
• Active on Social Media
• Poor-30/100

11. BRAND POSITION
For the audience of sports, I am here to give you
the best nostalgic feeling of sports. Remember
listening to sports on the radio? That excitement?
That is why I’m here, To give you that excitement
and thrill so you will never be left out; with me
your enthusiasm and love for sports will continue
on, even when I’m gone, that is the legacy I’m
here to give.
NAZ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show
‣ 10-25-2023 | New York
• NAB Marconi Radio Awards
‣ 10-25-2023 | New York
• NAB State Leadership Conference
‣ 02-24 | Washington D.C.
Digital Marketing
• Primary Content: My main content that I will put out are
eSports and Sports of any kind, no specification
• Primary Tools: Instagram, TikTok, and Kick are my main
platforms for which I provide content daily.
• Website: I want to show that eSports and Sports can exist on
the same platforms.

13. PROFESSIONAL DEVELOPMENT
I’m hoping Eric Rutledge(Rutty)
will let me learn as uch as I can
from him by the time I graduate
in June of 2025
Formal Education
• Bachelors of Science B.S, Full Sail University by 2025
Soft Skills
• Improve my vocalization December of 2023
• Increase my publicity to be more known by the August
of 2025
• Lose 40 pounds by the end of 2023 for better physical
appearance.
Technical Skills
• Learn how to use audio interface for microphone use.
• Learn to edit more advanced with Adobe Audition
• Learn how to use Photoshop more advanced

14. Jonathan Nazworth
You know how sports my be boring sometimes? Well, what I do is include
you in the conversation via podcast or patron. In fact, using Patron for a
podcast would be the number one way for you to ask your questions and get
an honest, live answer.
Picture of You
Goes Here

15. REFERENCES
Silver, R. (2023). Randy Silver | LinkedIn. LinkedIn .
https://www.linkedin.com/in/silverrandall
Giacobbe, N. (2023). Nicholas Giacobbe - Video production
assistant - linkedin. LinkedIn.
https://www.linkedin.com/in/nicholasgiacobbe
Hearst Media Services. (2023). Sports anchor jobs,
employment | indeed.com. https://www.indeed.com/q-Sports-
Anchor-jobs.html
Tecnalis Solution Providers. (2023b). Sports analyst jobs -
indeed. https://www.indeed.com/q-Sports-Analyst-jobs.html