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Personal Brand Presentation - Shawn McGinley

Personal Brand Presentation - Shawn McGinley My Personal Brand Presentation for my Project & Portfolio 1 class at Full Sail University as a Digital Marketing Student.

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PERSONAL BRAND EXPLORATION


Sha
wn McGinley


Project &Portfolio I:Week 1


October3rd, 2021
My name is Shawn McGinley.


I am always looking forthe next challenge to
overcome.


I love helping others and being able to brighten up
someone’s day.


It hasn’t always been easy forme, but I feel that is
what makes my contributions and opinions special.


I knowthat there is no one else in this world that is
like me.
IDENTITY
PROFESSION
PotentialJobTitles:


• Marketing Director


• Marketing Coordinator


• Marketing Manager


BRANDARCHETYPE - Entertainer


“I am I playful, charismatic, and dazzling. My
goal is to have a great time and lighten up the
rest ofthe world, to entertain people, and
enjoy life to the fullest. I make my clients feel
happy, amused, and stimulated” (Putnam,
2021).
MARKET MANAGERS for


DIGITAL MARKETING
DISNEY MARKETING
TARGET AUDIENCE
ARIN MALLIN
Outreach Plan:


• One task I will complete to prepare forinitial contact is to
research hereducation and work history.


• One method ormode ofcommunication I will use is to
connect on LinkedIn.


• One mannerI will follow up is to send a message introducing
myselfas a digital marketing student inquiring forhelp in the
digital marketing world and l will do this when LinkedIn
allows me.
DIGITALMARKETING MANAGER


at


THEWALTDISNEYSTUDIOS
Outreach Plan:


• One task I will complete to prepare forinitial contact is to
research his education and work history.


• One method ormode ofcommunication I will send a
message introducing myselfas a digital marketing student
inquiring forhelp in the digital marketing world on LinkedIn.


• One mannerI will follow up is to send anothermessage on
LinkedIn.
Outreach Plan:


• One task I will complete to prepare forinitial contact is to
research his education and work history.


• One method ormode ofcommunication I will send a
message introducing myselfas a digital marketing student
inquiring forhelp in the digital marketing world on LinkedIn.


• One mannerI will follow up is to send anothermessage on
LinkedIn.
ASADAYAZ
PRESIDENTOFMARKETING/EVPHEAD
OFTHEATRICALMARKETING


at


THEWALTDISNEYSTUDIOS
GROWTH &BRAND MARKETING


at


DISNEYSTREAMING SERVICES
JORDAN BALVITSCH
GOALS
ShortTerm: (ImmediatelyAfterGraduation, 2023)


• Increase my online presence with my achievements while attending FullSail University. I will
increase the numberofpositive search results my brand has on the
fi
rst page ofGoogle.


‣ Speci
fi
cally, I will consistently publish branded content on the web at least every
otherday until the end of2022.


MidTerm: (2033)


• President ofMarketing at the Walt DisneyWorld Resort, FL


‣ Speci
fi
cally, I will apply to theWalt Disney Company forthe Brand Marketing Director
position in 2023 and then work my way up to President.


LongTerm: (2044)


• Founderand CEO of“Unnamed Digital Marketing Firm”


‣ Speci
fi
cally, I will take everything that I have learned in school and overthe past 20
years to interview candidates, hire a team, and open my own marketing
fi
rm in 2040.
SKILLS ANALYSIS
Notable Skills &Current Pro
fi
ciencies:
Notable Skills REQUIRED inTRADE &Current Pro
fi
ciencies:
ACTIVE LEARNING
SOFT
HARD
Novice / Adept / Expert
PERSUASION Novice / Adept / Expert
CRITICALTHINKING
INSTRUCTING
SOCIALPERCEPTIVENESS
SOFT
HARD
Novice / Adept / Expert
MONITORING
COMPLEX PROBLEM SOLVING
NEGOTIATION Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Ad

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Personal Brand Presentation - Shawn McGinley

  • 1. PERSONAL BRAND EXPLORATION Sha wn McGinley Project &Portfolio I:Week 1 October3rd, 2021
  • 2. My name is Shawn McGinley. I am always looking forthe next challenge to overcome. I love helping others and being able to brighten up someone’s day. It hasn’t always been easy forme, but I feel that is what makes my contributions and opinions special. I knowthat there is no one else in this world that is like me. IDENTITY
  • 3. PROFESSION PotentialJobTitles: • Marketing Director • Marketing Coordinator • Marketing Manager BRANDARCHETYPE - Entertainer “I am I playful, charismatic, and dazzling. My goal is to have a great time and lighten up the rest ofthe world, to entertain people, and enjoy life to the fullest. I make my clients feel happy, amused, and stimulated” (Putnam, 2021). MARKET MANAGERS for DIGITAL MARKETING
  • 4. DISNEY MARKETING TARGET AUDIENCE ARIN MALLIN Outreach Plan: • One task I will complete to prepare forinitial contact is to research hereducation and work history. • One method ormode ofcommunication I will use is to connect on LinkedIn. • One mannerI will follow up is to send a message introducing myselfas a digital marketing student inquiring forhelp in the digital marketing world and l will do this when LinkedIn allows me. DIGITALMARKETING MANAGER at THEWALTDISNEYSTUDIOS Outreach Plan: • One task I will complete to prepare forinitial contact is to research his education and work history. • One method ormode ofcommunication I will send a message introducing myselfas a digital marketing student inquiring forhelp in the digital marketing world on LinkedIn. • One mannerI will follow up is to send anothermessage on LinkedIn. Outreach Plan: • One task I will complete to prepare forinitial contact is to research his education and work history. • One method ormode ofcommunication I will send a message introducing myselfas a digital marketing student inquiring forhelp in the digital marketing world on LinkedIn. • One mannerI will follow up is to send anothermessage on LinkedIn. ASADAYAZ PRESIDENTOFMARKETING/EVPHEAD OFTHEATRICALMARKETING at THEWALTDISNEYSTUDIOS GROWTH &BRAND MARKETING at DISNEYSTREAMING SERVICES JORDAN BALVITSCH
  • 5. GOALS ShortTerm: (ImmediatelyAfterGraduation, 2023) • Increase my online presence with my achievements while attending FullSail University. I will increase the numberofpositive search results my brand has on the fi rst page ofGoogle. ‣ Speci fi cally, I will consistently publish branded content on the web at least every otherday until the end of2022. MidTerm: (2033) • President ofMarketing at the Walt DisneyWorld Resort, FL ‣ Speci fi cally, I will apply to theWalt Disney Company forthe Brand Marketing Director position in 2023 and then work my way up to President. LongTerm: (2044) • Founderand CEO of“Unnamed Digital Marketing Firm” ‣ Speci fi cally, I will take everything that I have learned in school and overthe past 20 years to interview candidates, hire a team, and open my own marketing fi rm in 2040.
  • 6. SKILLS ANALYSIS Notable Skills &Current Pro fi ciencies: Notable Skills REQUIRED inTRADE &Current Pro fi ciencies: ACTIVE LEARNING SOFT HARD Novice / Adept / Expert PERSUASION Novice / Adept / Expert CRITICALTHINKING INSTRUCTING SOCIALPERCEPTIVENESS SOFT HARD Novice / Adept / Expert MONITORING COMPLEX PROBLEM SOLVING NEGOTIATION Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert
  • 7. I promise to help my clients growtheir businesses by using my marketing skills to reach newtarget audiences to increase tra ffi c and sales. PROMISE
  • 8. CREDENTIALS Education: • Digital Marketing, B.S., Full Sail University (Exp. June 2023) • Building a Portfolio withAdobe Portfolio, Oct 2021 • Adobe ColorEssentialTraining, Oct 2021 • LearningAdobe Fonts (FormerlyTypekit), Oct 2021 Awards: • Course DirectorAward - Storytelling forMarketing • “The Course Director’sAward may be conferred on a per-class basis to one ortwo students who have demonstrated outstanding e ff ort and good attitude in completion ofcourse projects and is based upon the Course Director’s decision.”
  • 9. COMPETITION JENNIFER MORAN Disney Parks, Experiences and Products Total Duration 2 yrs. 8 mos. •Manager, Site Design - Dates Employed Nov 2020 – Present •Design Manager- Dates Employed Mar2019 – Nov 2020 Disney Store Total Duration 11 yrs. 2 mos. •Email Design Manager- Dates Employed Sept 2017 – Mar2019 •SeniorDesigner- Dates Employed 2008 – Sep 2017 Education: • California Polytechnic State University-San Luis Obispo BS -Art & Design, 1995 - 1999 • Woodbury University • Notre Dame High School Leadership Experience: • Web Design Manager- GUESS?, Inc • Email Design Manager- Disney Store • Manager, Site Design - Disney Parks, Experiences & Products Skills and Pro fi ciencies: • Brand Development - 33 endorsements • Graphic Design - 27 endorsements • Email Marketing - 19 endorsements SHAWN MCGINLEY Education: • Full Sail University 
 BS - Digital Marketing, 2021 - 2023 (Expected) • Macomb Community College 
 Music Performance, 2008 - 2009 Leadership Experience: • Helps management fully train newly hired Home Furnishing Consultants Skills and Pro fi ciencies: • Building a Portfolio withAdobe Portfolio • Adobe ColorEssentialTraining • LearningAdobe Fonts (FormerlyTypekit) Overall Online Presence: • How many connections? 50 • Bannerimage customized?YES • Professionalism ofheadshot? PROFESSIONAL • Published articles? 1 • Active on othersocial media?YES • Is theirLinkedIn URLcustomized?YES • Grade: Poor,Average, orSuperior?AVERAGE 65 out of100 Industry Experience: Overall Online Presence: • How many connections? 461 • Bannerimage customized? NO • Professionalism ofheadshot? PROFESSIONAL • Published articles? 0 • Active on othersocial media? UNKNOWN • Is theirLinkedIn URLcustomized?YES • Grade: Poor,Average, orSuperior?AVERAGE 75 out of100 Industry Experience: Value City Furniture • Home Furnishing Consultant Dates Employed Oct 2020 - Present
  • 10. LACEYKENEDY Destination Panama City Total Duration 3 yrs 3 mos • Interim Marketing Director Dates EmployedJun 2019 – Present • Social Media Strategist Dates EmployedAug 2018 – Present Southern Stone Communications • Marketing Promotions Coordinator Dates Employed Dec 2017 –Apr2018 Education: • Full Sail University, MS - Digital Marketing, 2019 - 2020 • Full Sail University, BS - Entertainment Business, 2015 - 2017 Leadership Experience: • Interim Marketing Director • Marketing Promotions Coordinator Skills and Pro fi ciencies: • Social Media - 5 endorsements • Microsoft Word - 5 endorsements • Social Networking - 4 endorsements SHAWN MCGINLEY Industry Experience: Overall Online Presence: • How many connections? 500+ • Bannerimage customized?YES • Professionalism ofheadshot? PROFESSIONAL • Published articles? 0 • Active on othersocial media? UNKNOWN • Is theirLinkedIn URLcustomized?YES • Grade: Poor,Average, orSuperior?AVERAGE 85 out of100 COMPETITION Education: • Full Sail University 
 BS - Digital Marketing, 2021 - 2023 (Expected) • Macomb Community College 
 Music Performance, 2008 - 2009 Leadership Experience: • Helps management fully train newly hired Home Furnishing Consultants Skills and Pro fi ciencies: • Building a Portfolio withAdobe Portfolio • Adobe ColorEssentialTraining • LearningAdobe Fonts (FormerlyTypekit) Overall Online Presence: • How many connections? 50 • Bannerimage customized?YES • Professionalism ofheadshot? PROFESSIONAL • Published articles? 1 • Active on othersocial media?YES • Is theirLinkedIn URLcustomized?YES • Grade: Poor,Average, orSuperior?AVERAGE 65 out of100 Industry Experience: Value City Furniture • Home Furnishing Consultant Dates Employed Oct 2020 - Present
  • 11. BRAND POSITION Formy clients who need to expand theirclientele, I provide one-on-one service because I believe that everyone who comes to me looking formarketing help deserves my attention and guidance.
  • 12. NETWORKING & MARKETING Industry Events &Organizations • DigiMarCon Great Lakes 2022 - Digital Marketing, Media &Advertising Conference &Exhibition ‣ June 6-7, 2022 | Detroit, MI • B2B Marketing Expo ‣ April 6-7, 2002 | LAConvention Center, LosAngelos, CA • DigiMarCon Cruise ‣ March 31 -April 3, 2022 | Orlando, FL Digital Marketing • Primary Content:The type ofcontent that I plan to create and publish will be informative and entertaining content. • PrimaryTools:The following social media sites will be used to publish my branded content as often as possible: • Facebook • TikTok • YouTube • Twitter • Instagram • Website: I will you use my digital portfolio site moving forward to help me build my brand awareness online by continuing to keep it updated and ready when needed.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type ofmentorI will be looking forwill be someone working the position I would like to eventually have myself. • They should have experience working in an atmosphere that is full ofenergy and exciting everyday. • Spring 2023 Formal Education • Full Sail University, BS - Digital Marketing, 2021 - 2023 • Full Sail University, MS - Entertainment Business, 2024 - 2025 Technical Skills • Review company websites’ analytics and recommend ways to optimize through keywords and meta-tags, 2022-2023 • Remain informed about ofemerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitorcompetitor websites and campaigns, 2002-2023 Soft Skills • Priorweb experience (WordPress, html, Google Search Console, etc), 2007-2008 & 2022-2023 • Basic graphic design and/orvideo editing skills, 2007-2008 & 2022-2023
  • 14. SHA WN MCGINLEY You know how most companies websites are usually not very exciting and bland?Well, what I do is I sit down with my clients and ask about what design scheme that they want and then redesign and relaunch theirwebsite. In fact, I just recently started redesigning the website forPetRescueByJudy.com and with a relaunch ofthe new, more interactive, and inviting website in October, just in time forherholiday rush as part ofa school assignment. “
  • 15. REFERENCES Amitech.co. (n.d.). DigiMarCon Great Lakes 2022 - Digital marketing conference & exhibition. AllEvents.in. https://allevents.in/detroit/digimarcon- great-lakes-2022-digital-marketing- conference-and-exhibition/ 10000113413412570 Chastney, R. (2020, August 4). Introduction to digital marketing | Find out how to get started. FutureLearn. https://www.futurelearn.com/info/blog/ introduction-to-digital-marketing DigiMarCon, LLC. (2021). DigiMarCon cruise 2022. DigiMarCon Cruise 2022. Retrieved October 4, 2021, from https://digimarconcruise.com/? utm_source=online.marketing EDUCBA. (2020). [Digital Art]. Digital Marketing Manager. https:// www.educba.com/digital-marketing- manager/ Full Sail University. (2016, August). [Photograph]. Instagram. https:// www.instagram.com/p/ BJ2yrmhDCE8/? utm_source=ig_web_button_share_she et LinkedIn [apmallin]. (2021). Arin Mallin - Digital Marketing Manager at The Walt Disney Studios [LinkedIn Pro fi le]. LinkedIn. https://www.linkedin.com/ in/apmallin/ LinkedIn [asad-ayaz-81aa62]. (2021). Asad Ayaz - President of Marketing at The Walt Disney Studios [LinkedIn Pro fi le]. LinkedIn. Retrieved October 1, 2021, from https://www.linkedin.com/in/ asad-ayaz-81aa62/? miniPro fi leUrn=urn%3Ali%3Afs_mini Pro fi le%3AACoAAAAn8BYBRu- xTPOR4b0qcL51lwrUxrQ6sN0 LinkedIn [jennifermoran]. (2021). Jennifer Moran - Manager, Site Design at Disney Parks, Experiences and Products [LinkedIn Pro fi le]. LinkedIn. Retrieved October 1, 2021, from https://www.linkedin.com/in/ jennifermoran/ LinkedIn [jordanbalvitsch]. (2021). Jordan Balvitsch - Growth and Brand Marketing @ Disney Streaming [LinkedIn Pro fi le]. LinkedIn. Retrieved October 1, 2021, from https://www.linkedin.com/in/ jordanbalvitsch/? miniPro fi leUrn=urn%3Ali%3Afs_mini Pro fi le%3AACoAAAmg7KEBrCfIJE PS6YLmUjD_1tqrbsMKVak LinkedIn [lacey-kennedy-852231102]. (2021). Lacey Kennedy - Social & Digital Marketing In NWFL [LinkedIn Pro fi le]. LinkedIn. Retrieved October 1, 2021, from https://www.linkedin.com/in/lacey- kennedy-852231102/ Lisciandrello, J. [roomtodiscover]. (2021, October 2). Digital marketing assistant [LinkedIn Job Posting]. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/jobs/view/ 2741184955 O*NET OnLine. (2021). 11-2021.00 - Marketing managers. Retrieved October 1, 2021, from https://www.onetonline.org/link/ summary/11-2021.00 Prysm Group Inc. (2021). B2B marketing expo US. B2B Marketing Expo US. https://www.b2bmarketingexpo.us/? utm_source=online.marketing Sajja, R. [rsajja]. (2021, October 3). Digital marketing specialist [LinkedIn Job Posting]. LinkedIn. Retrieved October 3, 2021, from https://www.linkedin.com/jobs/view/ 1869858111