HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - www.passivecandidatenetwork.com - to drive employers' jobs, branding and value proposition to candidates where they work and play.

1. Social Recruiting: Targeting Passive Candidates
with LinkedIn and Facebook Recruitment
Advertising
May 2, 2013

2. 2
What to Expect Today
• Quick Intro
• What You Will Learn
• Why Targeting Passive Candidates with Ads is Important
• What You Need to Get Started
• Targeting Passive Candidates with LinkedIn Advertising
• Targeting Passive Candidates with Facebook Advertising
• What’s Next…
• Q&A

3. 3
Understanding your Core Value?
• Based in Boston, MA
• Digital Recruitment Marketing Agency
• Expertise in Digital Recruitment Marketing, Pay-per-
click, Social Recruiting, Campus Recruiting & ATS Analytics
• Agency of Record – Single Point for all Recruiting Vendors
• Recruitment Marketing Projects
• Recruitment Marketing Assessments – Build a baseline
• ATS Analytics Experts
• Innovative Alternative to Larger Recruitment Ad Agencies
• Provide Great Value and Zealous Service
About HireClix

4. 4
Why New Recruiting Tactics Are Needed

5. 5
Connecting with Talent When They are Ready

6. 6
Truly Connecting with Talent
Product ManagerSoftware QA Engineer Sales Exec

7. 7
LinkedIn is Effectively Universal in Recruiting
JobVite Social Recruiting Survey 2012

8. 8
Social Recruiting on Facebook & LinkedIn
• Targeted Ads Complement Recruiting Labor
• Develop Unique with Ads to Start a Discussion
• Leverage Keywords, Attributes & Affinities

9. 9
Targeting on LinkedIn & Facebook

10. Define Your Goal
 Employer Branding
 Recruiter “Air Support”
 Direct Response Campaign
 Key Initiative – Diversity, Veterans, Campus
 Know Your Targets – Work with Hiring Managers
 Job Titles & Skills
 Good Recent Hires | Competitors
 Geographies
 What is the “Call to Action”?
 Apply
 Connect
 Learn More | Follow | Like Us
 Track, Manage & Optimize
Checklist for Advertising on LinkedIn & Facebook

11. 11
LinkedIn DirectAds Target Passive Candidates

12. Targeting Talent by Company
on LinkedIn

13. Narrowcasted Advertising on LinkedIn

14. Effectively Leverage Groups

15. Decide Which Ads & Call to Action to Use
Decide Which Call to Action to Use

16. Facebook Ads Target Similar Candidates
Decide Which Call to Action to Use

17. 17
Targeting Users by Profile Information

18. 18
Facebook Ads to Target Passive Candidates
Leverage Partial Resume Profile Data

19. 19
Key Initiatives – Finding Military Engineers

20. 20
Targeting Users by Profile Information

21. Sourcing Veterans Through LinkedIn

22. 22
Narrowcast to Veterans through Social Media
Laser Targeting of Veterans Skills & Jobs

23. 23
Targeting Passive Candidates through Social
• Understand Your Goals
• Define Who you Are Targeting
• Create a Clear Call to Action (CTA)
• Build Targeted Recruitment Ad Campaigns
• Track, Measure & Optimize Campaigns

24. 24
Connecting with Talent When They are Ready

25. 25
Stop Pursuing Passive Candidates???
Why you should stop pursuing passive candidates
One of the most backward fads in the business world is the fervor with which companies
are pursing passive candidates, former HR executive Liz Ryan writes. Firms that use the
strategy are at risk of appearing desperate and of alienating candidates who are
genuinely interested in working for them. "Calling unsuspecting people at their desks
and pitching them on your opportunities doesn’t make a company hipper," Ryan
writes…
http://www.businessweek.com/articles/2013-05-01/the-latest-corporate-mania-snagging-passive-job-candidates#r=com-s

26. 26
Q&A
Speaker Contact Info –
Neil Costa – Founder & CEO
neil.costa@hireclix.com
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix