Sourcing Secrets from Jim Schnyder (SourceCon Sourcing Grandmaster 2011)


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As the SourceCon Grandmaster Sourcing Challenge winner for 2011, I wanted to share some best practices. This is a deck that I recently utilized at TalentNet (Chicago) and TalentWorks (Miami). After recruiting for more than 20 years and being both a headhunter and corporate recruiter, sourcing is the key that has helped me win awards like Corporate Recruiter of the Year, Pacesetter as a headhunter (MRI) and and this year with SourceCon. Many are just adapting basic tips and tricks avaiolable to all recruiters. You will not see a lot on Boolean logic or search terms since that is more specific. This deck is to be intended to help you up your game. Unless you are a direct competitior of mine, we are all in the recruiting game to help people and fill roles. What a great job! Adopt this tricks, adapt them in a way that work for you and then become more Adept at them than me or anyone else. Just let me know if these work for you or if you have success with a new spin @jimschnyder on Twitter. I occasionally also send out new tips so feel free to follow me too.

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  • Sourcing
  • Approximate Trademark Retail Sales in US$ -- for reference Pepsi-Cola $18 Bn Mt Dew $ 7 Bn Diet Pepsi $ 6 Bn Gatorade $ 5 Bn Tropicana $ 5 Bn Lay's $ 5 Bn Quaker $ 3 Bn Doritos $ 3 Bn 7 Up $ 3 Bn Lipton $ 2.5 Bn Cheetos $ 2 Bn Aquafina $ 2 Bn Ruffles $ 2 Bn Mirinda $ 2 Bn Tostitos $ 1.5 Bn Sierra Mist $ 1.5 Bn Walkers $ 1.5 Bn Fritos $ 1 Bn
  • Sourcing Secrets from Jim Schnyder (SourceCon Sourcing Grandmaster 2011)

    1. 1. <ul><li>Jim Schnyder (@jimschnyder) </li></ul>Sourcing Tips Sourcing Tips and Tricks (Secrets from a SourceCon Grandmaster)
    2. 3. 212 Degrees – by Sam Parker and Mac Anderson
    3. 4. PepsiCo (PEP) (Pepsi, Frito-Lay, Quaker, Tropicana, Gatorade) 300,000+ Employees 200+ Markets Globally 19 Billion Dollar Brands
    4. 5. CSD NCB Food 19 $1 Billion Plus Brands with Global Recognition and Regard
    5. 6. Possibilities - PepsiCo <ul><li>Possibilities Employment Brand </li></ul><ul><ul><li>Global </li></ul></ul><ul><ul><li>App </li></ul></ul><ul><li>Talent Community </li></ul><ul><ul><li>800,000+ </li></ul></ul><ul><ul><li>Jobs2Web </li></ul></ul><ul><li>LinkedIn Recruiter / LI Talent Pipeline </li></ul><ul><li>TalentWorks - UK </li></ul>
    6. 7. Tips and Tricks - for you to reuse and abuse Deming Method – Adopt, Adapt, Adept LinkedIn Automated feeds Sit, Source, Remind Using video & QR Codes Techniques – SourceCon Challenge Rapid Fire Items
    7. 8. LinkedIn <ul><li>A Sourcer’s dream come true…… </li></ul>
    8. 9. Quickly increase your connections…… Typical User Easiest way to move these numbers?
    9. 10. LinkedIn -- LION <ul><li>What does LION mean? </li></ul>
    10. 11. LinkedIn (free version) - Increase your 1 st and 2 nd connections
    11. 12. Why connect with LIONs?? 1 LION @ 30,000 will make your 2 nd & 3 rd degree connections skyrocket
    12. 13. Other LinkedIn Tricks <ul><li>E-mail Signatures </li></ul><ul><ul><li>For pre and post inMail </li></ul></ul><ul><ul><li>Every stage </li></ul></ul><ul><li>ReferYes (later) </li></ul><ul><li>eScreens </li></ul><ul><li>Video link – inMail </li></ul><ul><li>Timebridge (later) </li></ul>
    13. 14. Automated Feeds <ul><li>Let simple automation save you time and do some promotion for you….. </li></ul>
    14. 15. YOUR MESSAGE. Strengthening
    15. 16. New Job Alerts – To Twitter and LinkedIn With the Twitterfeed and RSS Feeds (Real Simple Syndication) you can pass a new job posting automatically to your Twitter and LinkedIn accounts. Twitter LinkedIn
    16. 17. PepsiCo
    17. 18. PepsiCo Click on the RSS feed icon and look at the web URL. Copy and paste into Twitterfeed.
    18. 19.
    19. 20. Paste Indeed RSS URL into Twitterfeed
    20. 21. Twitterfeed (Advanced Settings) <ul><li>Be kind to your followers and connections on LinkedIn! </li></ul><ul><li>Do not update every 30 minutes </li></ul>
    21. 22. Be sure Twitter handle is on LinkedIn profile Example of RSS Job Alert
    22. 23. Edit Profile & Select Twitter Handle
    23. 24. Sit, Source , Remind <ul><li>My simple technique to save you time </li></ul>
    24. 26. Sit, Source, Remind Take large exported clipboard Excel file from LinkedIn (leverage ReferYes) and work with HRM or hiring manager to share clipboard names with HiPo’s who are Alumni of certain companies. <ul><li>Schedule a meeting with the HiPo employee </li></ul><ul><li>Sit – with them </li></ul><ul><li>Source – who do you know that would be a fit? </li></ul><ul><ul><li>Typical answer is “do not know anyone looking” </li></ul></ul><ul><li>Remind – show them the list from LinkedIn </li></ul><ul><ul><li>Rate Candidates – Red, Yellow, Green </li></ul></ul>Another option is to do the Sit, Source, Remind technique using the HiPo’s Linkedin contacts/friends list…
    25. 28. Using Video & QR Codes <ul><li>QR Codes = Quick Response Codes </li></ul>
    26. 29. Video and QR Codes
    27. 30. Ways to leverage the videos
    28. 31. Good example:
    29. 32. QR Codes <ul><li>A QR code (short for Quick Response ) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones . The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. </li></ul>
    30. 33. <ul><li>ScanLife </li></ul>QR Code Readers <ul><li>RedLaser </li></ul><ul><li>i-nigma </li></ul>
    31. 34. <ul><li>Situation - Imagine you are at a career fair with a long line of people waiting to speak to you….. </li></ul><ul><li>Problem - Having to educate people on the company and the job over and over again. </li></ul><ul><li>Solution: </li></ul><ul><li>Paper with a QR Code that drives them to the website </li></ul><ul><li>Info on the job </li></ul><ul><li>Apply online </li></ul><ul><li>Video </li></ul><ul><li>Talent Community or enter name for drawing </li></ul>Why? - Career Fair example
    32. 35. QR Codes are emerging……
    33. 36. Some uses for QR Codes <ul><li>Shirt </li></ul><ul><li>Blanket </li></ul><ul><li>Soda Bottle </li></ul><ul><li>Hat </li></ul><ul><li>Stamp </li></ul><ul><li>Business Card </li></ul><ul><li>Building </li></ul><ul><li>Temporary Tattoo </li></ul><ul><li>Button </li></ul><ul><li>Mug </li></ul><ul><li>Cookie </li></ul><ul><li>Patch </li></ul><ul><li>Magazine Ad </li></ul><ul><li>Window Ad </li></ul><ul><li>Food Bag (Chips) </li></ul><ul><li>Pamphlet </li></ul><ul><li>Stickers </li></ul><ul><li>Crop Circle </li></ul><ul><li>Key Chain </li></ul>
    34. 37. QR Code Generator -
    35. 38. Where does this QR Code take you?
    36. 39. Techniques - SourceCon Grandmaster Sourcing Challenge <ul><li>Old School is sometimes cool! </li></ul>
    37. 40.
    38. 41. Techniques used <ul><li>Peel Back </li></ul><ul><ul><li>ListServ </li></ul></ul><ul><li>X-Ray </li></ul><ul><ul><li>Site: </li></ul></ul>
    39. 42. Cool Tools / Technology / Rapid Fire Items <ul><li>Buckle Up and hold on… we go!!! </li></ul>
    40. 43. Cool Tools / Technology <ul><li> </li></ul><ul><li>Square (not recruiting related but just cool!) </li></ul><ul><li>Empire Avenue </li></ul><ul><li>Dragon </li></ul><ul><li>Monster (NEAR) PRS </li></ul><ul><li>ReferYes </li></ul><ul><li>Evernote / Reminders App </li></ul><ul><li>DropBox </li></ul><ul><li>Hootsuite (multiple handle managers) </li></ul>
    41. 44. Cool Tools / Technology <ul><ul><li> </li></ul></ul>Stay in contact with passive candidates Multi-person videoteleconference capability Ability to follow companies or job streams. Chat session.
    42. 45. Rapid Fire - Sourcing <ul><li>ERP Blast </li></ul><ul><li>Stock the Pond </li></ul><ul><ul><li>Targeted mailer, point to job </li></ul></ul><ul><ul><li>Prequalify, eScreen technique </li></ul></ul><ul><li>Boomerangs (Alumni) </li></ul><ul><li>Silver Medalists </li></ul><ul><li>College Database (CRM) - 4 years </li></ul>