Välkommen!

LinkedIn Event
14 November 2013

1
2
©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS

3
©2012 LinkedIn Corporation. All Rights Reserved.
STOCKHOLM 14 november 2013
Tid

Innehåll

7.30-8.00

Frukostbuffé

8.00-8.15

Nordic Recruitment Trends

Marcela & Liselot...
Marcela
 15 år inom bemanning och rekrytering
 Entreprenör, affärsutvecklare, operativ chef, rekryterare och
organisatio...
Liselott

 10 år inom online rekryteringsbranchen
 Key Account Manager, rekryterare, utbildare, projektledare och
säljco...
LinkedIn i Norden

1,000,000

400,000

Workforce divided by age

1,500,000+
1,100,000+
TALENT SOLUTIONS
LinkedIn i siffror
3 M Företagssidor
22% Besöker företagets sidor
46% nyligen varit aktiva
43% Bolagen har en status uppda...
2013 Global
Recruiting Trends

Top 5 trender för att attrahera
talanger som du bör känna till

©2013 LinkedIn Corporation....
5 viktigaste trenderna som formar framtidens rekrytering

1

Sociala nätverk ökar i allt större utrsträckning kvaliteten p...
1 Professionella nätverk & intern rekrytering:den snabbaste
växande källan till talangrekrytering
Top 5 most important pla...
Sociala nätverk

Privat nätverk

Av användarna håller sin
privata och professionella
online använding separat

Nyheter

Pr...
Kriget om employer branding har redan börjat

Konkurrenter som har ett försprång

1.
2.
3.

Investerar i sitt
varumärke
Ök...
3

Använda data för att mäta deras “talent brands”
kvalitativt och kvantitativt

Believe organization
utilizes data well t...
4

4
Intern

rekrytering

Konsten att behålla talangerna kvar på företaget

Top 5 tips från världens ledande organisatione...
5 Mobil rekrytering
En ny form av rekrytering som är mycket effektiv för rekrytering av
passiva kandidater

100%

13%

Inv...
2005

TALENT SOLUTIONS
2013
TALENT SOLUTIONS
The Media Team
 Account Management
 Set
up, implementation, launch, an
alytics and reviews

 Solutions Consultant
 Ini...
Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fi...
Times are
changing

TALENT SOLUTIONS 22
22
“The best recruiters act like
marketers…”

23
TALENT SOLUTIONS 24
Fish where the
fish are

TALENT SOLUTIONS
Know what
they want

TALENT SOLUTIONS
Bring
them in…

TALENT SOLUTIONS
27
How do people use LinkedIn?

28
Bring
them in…

TALENT SOLUTIONS 29
Bring
them in…

TALENT SOLUTIONS 30
Bring
them in…

TALENT SOLUTIONS 31
Bring
them in…

TALENT SOLUTIONS 32
Bring
them in…

TALENT SOLUTIONS 34
http://bit.ly
/o8rbvf

TALENT SOLUTIONS
TALENT SOLUTIONS 36
TALENT SOLUTIONS
How does it compare to other places?

38
http://bit.ly/
YavXRn

TALENT SOLUTIONS 39
Passive
applicants?

TALENT SOLUTIONS
Where are you today?

41
Staffing companies are shifting to more efficient
strategies
Strategic

Foundational

Segment-specific
campaigns

Developi...
Staffing companies are becoming more strategic
Strategic

Foundational

Developing

Strategic:
Efficient
Quality of placem...
How can you plan for success?

44
Review – Five Steps To Social Recruiting Success

1.
2.
3.
4.
5.

Management have to change their business

Establish the ...
What branding looks like and how we measure it

46
Put the right message in front of the right audience on your careers page

Establish your market expertise and deliver uni...
Targeted Content Enhances Job Postings

TALENT SOLUTIONS 48
Drive targeted passive candidates to your careers page through ad
campaigns

TALENT SOLUTIONS
The ad campaign will drive relevant traffic to the careers page

600,026
Ad impressions delivered

~30%

3,449
Clicks

Org...
Follower growth increases
1,600
1,400
1,200
1,000
800
600
400
200
Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

...
Engaged members who are already interacting with your employees

TALENT SOLUTIONS
Utilize your employees as brand ambassadors by owning the ad space
on their profile page
The #1 activity on
LinkedIn is vi...
Why building your brand on LinkedIn is important
Increase your followers on LinkedIn

10,000 followers!!!
8,012
7,698
7,204
6,998
6,747 followers
9,389
8,557
71%

Follow

...
Engagement improves the effectiveness of your proactive outreach

InMail Response Rates
60%

52%
50%

12% increase in
resp...
Establish your brand as best in class

TALENT SOLUTIONS
Produkt mix

©2012 LinkedIn Corporation. All Rights Reserved.

58
LinkedIn gör det möjligt för rekryteringsföretag att
generera värde för sina kunder på många sätt:
Proactive
Sourcing

250...
LinkedIn Personal Accounts:
The best way to build and maintain your network

8%

*

* Average network reach with 500 conne...
LinkedIn Recruiting Solutions:
The best way to find, contact & attract top talent

100%
Recruitment Solutions

*

TALENT S...
Privatperson kontra Företagslösningar

BASIC
LINKEDIN PREMIUM
TALENT PRO
TALENT FINDER
SALES PRO
JOB SEEKER

©2013 LinkedI...
Engaging world-class talent at scale does not stop
at proactive outreach…

Automatic
Sourcing

250M+ Professionals
on Link...
Members see personalized jobs every time
they log in

Automatic
Sourcing

Controller
Bridgewell

Senior Controller
Juniper...
©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 65
Våra medlemmar söker på Företag

TALENT SOLUTIONS
Nå och engagera kandidater / kunder vid varje träffyta
När de besöker er
företagsida

Genom riktade
kampanjer

I kontakt m...
10 sätt att utveckla ditt varumärke på Linkedin

©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 68
Kraften i ditt nätverk!

I am
friends
with the
bartender

I am
friends
with the
DJ

©2013 LinkedIn Corporation. All Rights...
Upcoming SlideShare
Loading in …5
×

LinkedIn Recruiting presentation for Staffing

1,132 views

Published on

Published in: Career
  • Be the first to comment

  • Be the first to like this

LinkedIn Recruiting presentation for Staffing

  1. 1. Välkommen! LinkedIn Event 14 November 2013 1
  2. 2. 2
  3. 3. ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3
  4. 4. ©2012 LinkedIn Corporation. All Rights Reserved.
  5. 5. STOCKHOLM 14 november 2013 Tid Innehåll 7.30-8.00 Frukostbuffé 8.00-8.15 Nordic Recruitment Trends Marcela & Liselott 8.15-9.30 LinkedIn Solutions: • Social Media • “Vad påverkar dina medlemmar på LinkedIn” • Möjligheter för Search, Rekrytering och Bemannings- företag med LinkedIn • Trender • Hur mäts framgång? Michelle & Alex 9.30-10.00 Kort presentation av vår produktmix och sammanfattning Marcela & Liselott ©2012 LinkedIn Corporation. All Rights Reserved. Presenterar TALENT SOLUTIONS 5
  6. 6. Marcela  15 år inom bemanning och rekrytering  Entreprenör, affärsutvecklare, operativ chef, rekryterare och organisations konsult.  Se till att omvandla alla mina kunders kontakter till köpande kunder eller kandidater! TALENT SOLUTIONS 6
  7. 7. Liselott  10 år inom online rekryteringsbranchen  Key Account Manager, rekryterare, utbildare, projektledare och säljcoach  Mitt uppdrag är att hjälpa kunder att till fullo utnyttja värdet av sin investering TALENT SOLUTIONS 7
  8. 8. LinkedIn i Norden 1,000,000 400,000 Workforce divided by age 1,500,000+ 1,100,000+ TALENT SOLUTIONS
  9. 9. LinkedIn i siffror 3 M Företagssidor 22% Besöker företagets sidor 46% nyligen varit aktiva 43% Bolagen har en status uppdatering 57% Läser InMails 143 M besöker LI varje månad SVERIGE • 224,343 Senioritet CXO/Manager/Director • Industri • 93,700 Finans, 178,307 High tech • Roll • 57,687 Construction • 63,572 Engineering • 67,202 IT • 77,076 Sales • 31,284 Support ©2012 LinkedIn Corporation. All Rights Reserved. Companies Represented: Sandvik IKEA H&M Spotify Volvo SEB Nordea Skanska Adecco Experis Manpower HIQ KING Accenture Student marknaden: 84% eller Nordens studerande medlemmar använder LinkedIn 71% Nordens student medlemmar är villiga att flytta för ett jobb TALENT SOLUTIONS 9
  10. 10. 2013 Global Recruiting Trends Top 5 trender för att attrahera talanger som du bör känna till ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  11. 11. 5 viktigaste trenderna som formar framtidens rekrytering 1 Sociala nätverk ökar i allt större utrsträckning kvaliteten på de som anställs 2 Employer branding är både ett hot och en möjlighet 3 Data används för att göra bättre anställnings- och varumärkesbyggande beslut 4 Företag investerar i att anställa internt för att stoppa talanger att lämna företag 5 Företag håller på att lista ut hur de ska rekrytera via mobila enheter TALENT SOLUTIONS
  12. 12. 1 Professionella nätverk & intern rekrytering:den snabbaste växande källan till talangrekrytering Top 5 most important places to find quality hires Increase (+) Decrease (-) Sources of Quality Hires 2011 Internal hires Recruitment agencies Internet job boards Company career website Social professional networks 35% 41% 39% 42% 11% 2012 2013 31% 33% 37% 41% 12% 47% 47% 42% 39% 18% +12% +7% +3% -3% +7% “Think about the key quality hires that your organization made in 2012. Which of the following were the most important sources for those key positions?” Recruiters are relying more and more on professional social networks to engage top talent. Stay ahead of the competition by training your team and employees how to be effective. TALENT SOLUTIONS
  13. 13. Sociala nätverk Privat nätverk Av användarna håller sin privata och professionella online använding separat Nyheter Professionellt nätverk Användarna har större förtroende för LinkedIn än andra nätverk TALENT SOLUTIONS
  14. 14. Kriget om employer branding har redan börjat Konkurrenter som har ett försprång 1. 2. 3. Investerar i sitt varumärke Ökar fokus på passiva kandidater Bygger och underhåller talent pools eller pipeline Konkurrensfördel 88% Tror att employer brand har en stark påverkan på förmågan att rekrytera de bästa talangerna “What are the things that your competitors have done or may plan on doing that would make you most nervous?” TALENT SOLUTIONS
  15. 15. 3 Använda data för att mäta deras “talent brands” kvalitativt och kvantitativt Believe organization utilizes data well to make hiring decisions 14% 23% Regularly survey new hires to understand brand position 26% 34% Regularly measure employer brand in a quantifiable way 34% 33% Survey new hires regularly to get a qualitative review of your talent brand. Use numerical metrics to measure your brand quantitatively over time and against competitors. TALENT SOLUTIONS
  16. 16. 4 4 Intern rekrytering Konsten att behålla talangerna kvar på företaget Top 5 tips från världens ledande organisationer 1. 2. 3. 4. 5. Arbeta proaktivt med att bygga en talangpool Investera i en employer branding strategi Ha en strukturerad intern rekryteringprocess och stöttande kultur Planering av arbets belastning och talangförsörjning Proaktiv sourcing “Think about the elements that make up a world class talent acquisition organization. Which of the following choices would you consider to be the most important elements of a world class talent acquisition organization?” TALENT SOLUTIONS
  17. 17. 5 Mobil rekrytering En ny form av rekrytering som är mycket effektiv för rekrytering av passiva kandidater 100% 13% Invest adequately in mobile 80% 60% 40% 87% Not investing adequately in mobile 20% 0% Get ahead by taking action now on your company’s mobile strategy, and you’ll expand TALENT SOLUTIONS your talent pool and become more visible to passive candidates
  18. 18. 2005 TALENT SOLUTIONS
  19. 19. 2013 TALENT SOLUTIONS
  20. 20. The Media Team  Account Management  Set up, implementation, launch, an alytics and reviews  Solutions Consultant  Initial strategy and media reviews TALENT SOLUTIONS
  21. 21. Agenda 1. Evolution of Recruitment Marketing 2. Introduction to Social Media 3. How People Use LinkedIn 4. Where do you fit in? 5. How to measure success TALENT SOLUTIONS
  22. 22. Times are changing TALENT SOLUTIONS 22 22
  23. 23. “The best recruiters act like marketers…” 23
  24. 24. TALENT SOLUTIONS 24
  25. 25. Fish where the fish are TALENT SOLUTIONS
  26. 26. Know what they want TALENT SOLUTIONS
  27. 27. Bring them in… TALENT SOLUTIONS 27
  28. 28. How do people use LinkedIn? 28
  29. 29. Bring them in… TALENT SOLUTIONS 29
  30. 30. Bring them in… TALENT SOLUTIONS 30
  31. 31. Bring them in… TALENT SOLUTIONS 31
  32. 32. Bring them in… TALENT SOLUTIONS 32
  33. 33. Bring them in… TALENT SOLUTIONS 34
  34. 34. http://bit.ly /o8rbvf TALENT SOLUTIONS
  35. 35. TALENT SOLUTIONS 36
  36. 36. TALENT SOLUTIONS
  37. 37. How does it compare to other places? 38
  38. 38. http://bit.ly/ YavXRn TALENT SOLUTIONS 39
  39. 39. Passive applicants? TALENT SOLUTIONS
  40. 40. Where are you today? 41
  41. 41. Staffing companies are shifting to more efficient strategies Strategic Foundational Segment-specific campaigns Developing Success metrics Talent data guides business strategy Traditional Defined Unique Selling Proposition Employees as niche brand ambassadors World class marketing of brand Post-and-pray Job board and social recruiting Targeted engagement Engage everywhere, including mobile CRM/ ATS reliance, Reactive Early emphasis on passive talent/ Biz Dev Sourcing excellence, team-wide pipelining Internal and external talent engagement TALENT SOLUTIONS 42
  42. 42. Staffing companies are becoming more strategic Strategic Foundational Developing Strategic: Efficient Quality of placement focus Proactive pipeline-based process Traditional Reactive: Labor-intensive Applicant quantity focus Req to req process TALENT SOLUTIONS
  43. 43. How can you plan for success? 44
  44. 44. Review – Five Steps To Social Recruiting Success 1. 2. 3. 4. 5. Management have to change their business Establish the business objectives Research your audience and think of a strategy Create tactics for each channel Analyse, measure, iterate, analyse, measure, iterate TALENT SOLUTIONS
  45. 45. What branding looks like and how we measure it 46
  46. 46. Put the right message in front of the right audience on your careers page Establish your market expertise and deliver unique messages for clients, candidates, and internal hiring • Geography • Function • Industry • Seniority TALENT SOLUTIONS
  47. 47. Targeted Content Enhances Job Postings TALENT SOLUTIONS 48
  48. 48. Drive targeted passive candidates to your careers page through ad campaigns TALENT SOLUTIONS
  49. 49. The ad campaign will drive relevant traffic to the careers page 600,026 Ad impressions delivered ~30% 3,449 Clicks Organic Traffic of traffic to Careers Page is clicking on a job Campaign Traffic Job Clicks 3,000 Traffic Driver Campaign 2,500 2,000 1,500 1,000 500 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 TALENT SOLUTIONS
  50. 50. Follower growth increases 1,600 1,400 1,200 1,000 800 600 400 200 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 60% increase in traffic from LinkedIn on corporate website Oct-13 Increase in new visitors to corporate website TALENT SOLUTIONS
  51. 51. Engaged members who are already interacting with your employees TALENT SOLUTIONS
  52. 52. Utilize your employees as brand ambassadors by owning the ad space on their profile page The #1 activity on LinkedIn is viewing other members profiles On average, recruiters have 10x more activity on their profiles Traffic to Employee Profiles 5308 August 1594 5530 July June May April March Traffic to Career Page 2421 5354 467 5799 463 6050 482 6201 810 TALENT SOLUTIONS 53
  53. 53. Why building your brand on LinkedIn is important
  54. 54. Increase your followers on LinkedIn 10,000 followers!!! 8,012 7,698 7,204 6,998 6,747 followers 9,389 8,557 71% Follow New Jobs 68% News and Insight 61% New Projects and Initiatives TALENT SOLUTIONS
  55. 55. Engagement improves the effectiveness of your proactive outreach InMail Response Rates 60% 52% 50% 12% increase in response after ad campaign launched 40% 30% 24% 20% 10% 0% Not Engaged with Brand Engaged with Brand TALENT SOLUTIONS
  56. 56. Establish your brand as best in class TALENT SOLUTIONS
  57. 57. Produkt mix ©2012 LinkedIn Corporation. All Rights Reserved. 58
  58. 58. LinkedIn gör det möjligt för rekryteringsföretag att generera värde för sina kunder på många sätt: Proactive Sourcing 250M+ Professionals on LinkedIn Recruiter & Talent Pipeline Ideal Placements for Your Clients Automatic Sourcing LinkedIn Jobs Recruitment Media LinkedIn Career Page TALENT SOLUTIONS 59
  59. 59. LinkedIn Personal Accounts: The best way to build and maintain your network 8% * * Average network reach with 500 connections Recruitment Solutions TALENT SOLUTIONS
  60. 60. LinkedIn Recruiting Solutions: The best way to find, contact & attract top talent 100% Recruitment Solutions * TALENT SOLUTIONS
  61. 61. Privatperson kontra Företagslösningar BASIC LINKEDIN PREMIUM TALENT PRO TALENT FINDER SALES PRO JOB SEEKER ©2013 LinkedIn Corporation. All Rights Reserved. RÄCKVIDD? SAMARBETE? BYGGA VÄRDE I ALLA KONTAKTER? SUPPORT OCH UTBILDNING? UPPFÖLNING OCH STYRNING? VEM ÄGER INFORMATIONEN? FRAMTIDEN? CHECK IN TALENT SOLUTIONS
  62. 62. Engaging world-class talent at scale does not stop at proactive outreach… Automatic Sourcing 250M+ Professionals on LinkedIn LinkedIn Jobs Ideal Placements for Your Clients Recruitment Media LinkedIn Career Page TALENT SOLUTIONS 63
  63. 63. Members see personalized jobs every time they log in Automatic Sourcing Controller Bridgewell Senior Controller Juniper Networks Controller LiveOps Erica Robertson Controller Your ideal candidate TALENT SOLUTIONS 64
  64. 64. ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 65
  65. 65. Våra medlemmar söker på Företag TALENT SOLUTIONS
  66. 66. Nå och engagera kandidater / kunder vid varje träffyta När de besöker er företagsida Genom riktade kampanjer I kontakt med följare & grupper När de titta på era jobbannonser När de nätverkar med era anställda Genom utskick till deras inbox 67 TALENT SOLUTIONS
  67. 67. 10 sätt att utveckla ditt varumärke på Linkedin ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 68
  68. 68. Kraften i ditt nätverk! I am friends with the bartender I am friends with the DJ ©2013 LinkedIn Corporation. All Rights Reserved. I am friends with the owner TALENT SOLUTIONS

×