Recruiting Veterans Through Social Media              December 12, 2012
What to Expect Today• Quick Intros• Seminar Topics  •   The Importance of Regarding, Recruiting & Retaining Veterans  •   ...
About The Value of a Veteran  Understanding your Core Value?• Based in Herndon, Virginia• HR Training & Consulting   – Wom...
Why New Recruiting Tactics Are Needed• “Posting and Praying” is not effective to get  veterans to apply• Military is a glo...
About HireClix  Understanding your Core Value?• Based in Boston, MA  – Team in San Diego & Santa Clara• Digital Recruitmen...
Social Recruiting on Facebook & LinkedIn• Targeted Ads Pushed to Military Candidates• Leverage Partial Resume Profile Data...
Targeting of Military Roles• Finding Military Engineers                               7
Targeting of Military Roles• Junior Military Officers                              8
850M+ Active Global UsersFacebook.com - July 2012                           9
Relevant Ads During Facebook Experience                                          10
Target Facebook Ads to Passive Candidates                                            11
Targeting Candidates by Geography                                    12
Targeting Candidates by Profile Likes & Job Title                                                    13
Targeting Users by Profile Information                                         14
Military Engineer Targeting on Facebook                                          15
Targeting Junior Military Officers                                     16
Be Creative…Talk to Your Target Audience                                           17
Leveraging LinkedIn Ads & Search for Veterans                                            18
LinkedIn DirectAds Target Passive Candidates                                               19
LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs                                            20
Targeting on LinkedIn – Military Engineer  Just Job Titles   Just Groups   Job Titles and Groups                          ...
LinkedIn Recruitment Advertising                                   22
LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs                                            23
Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive...
Facebook Fan Page Strategy for Attracting Veterans Corporate Page vs. Dedicated Veteran Recruiting Page                   ...
Facebook for Your Employment Brand                                     26
Facebook for Your Employment Brand                                     27
BAE Corporate Fan Page                         28
BAE Fan Page with Jobs Tab                             29
Amazon Warriors FB Fan Page                              30
Amazon Warriors FB Fan Page                              31
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
Building a Game Plan for Recruiting Veterans•   Increase theTeam’s Level of Knowledge•   Define Your Targets & Prioritize•...
Q&ASpeaker Contact Info –Lisa Rosser – Founder & Military Recruiting Expertlisa@TheValueOfaVeteran.comwww.linkedin.com/in/...
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Recruiting veterans hire clix -social recruiting seminar - recruiting veterans through social media 12.12.12

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Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.

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Recruiting veterans hire clix -social recruiting seminar - recruiting veterans through social media 12.12.12

  1. 1. Recruiting Veterans Through Social Media December 12, 2012
  2. 2. What to Expect Today• Quick Intros• Seminar Topics • The Importance of Regarding, Recruiting & Retaining Veterans • Turning Military Keywords into a Recruiting Advantage • Develop Facebook & LinkedIn Advertising to Target Veterans • Build a Facebook Fan Page Recruiting Veterans? • Source Veterans with Your LinkedIn Account • Game Plan to Jumpstart Your Recruiting Efforts• Q&A • Please Ask Away – Don’t hold until the end 2
  3. 3. About The Value of a Veteran Understanding your Core Value?• Based in Herndon, Virginia• HR Training & Consulting – Woman-Owned, Veteran-Owned• Offers training and consulting on HOW to develop military recruiting & retention programs – Workshops, webinars, Q&A sessions, blogs, etc. – Delivered on-site, virtually, or via computer-based training (CBT) Lisa Rosser, Military Recruiting Expert and Founder, The Value Of a Veteran 3
  4. 4. Why New Recruiting Tactics Are Needed• “Posting and Praying” is not effective to get veterans to apply• Military is a global organization – hard to physically reach every location• Government sourcing channels are siloed• Service members are inexperienced in how to search for a job and don’t necessarily understand the civilian jargon used in job descriptions (may not find or apply for jobs they are qualified to do) 4
  5. 5. About HireClix Understanding your Core Value?• Based in Boston, MA – Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 5
  6. 6. Social Recruiting on Facebook & LinkedIn• Targeted Ads Pushed to Military Candidates• Leverage Partial Resume Profile Data• Focus on Key Words, Attributes & Affinities 6
  7. 7. Targeting of Military Roles• Finding Military Engineers 7
  8. 8. Targeting of Military Roles• Junior Military Officers 8
  9. 9. 850M+ Active Global UsersFacebook.com - July 2012 9
  10. 10. Relevant Ads During Facebook Experience 10
  11. 11. Target Facebook Ads to Passive Candidates 11
  12. 12. Targeting Candidates by Geography 12
  13. 13. Targeting Candidates by Profile Likes & Job Title 13
  14. 14. Targeting Users by Profile Information 14
  15. 15. Military Engineer Targeting on Facebook 15
  16. 16. Targeting Junior Military Officers 16
  17. 17. Be Creative…Talk to Your Target Audience 17
  18. 18. Leveraging LinkedIn Ads & Search for Veterans 18
  19. 19. LinkedIn DirectAds Target Passive Candidates 19
  20. 20. LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 20
  21. 21. Targeting on LinkedIn – Military Engineer Just Job Titles Just Groups Job Titles and Groups 21
  22. 22. LinkedIn Recruitment Advertising 22
  23. 23. LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 23
  24. 24. Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive 24
  25. 25. Facebook Fan Page Strategy for Attracting Veterans Corporate Page vs. Dedicated Veteran Recruiting Page 25
  26. 26. Facebook for Your Employment Brand 26
  27. 27. Facebook for Your Employment Brand 27
  28. 28. BAE Corporate Fan Page 28
  29. 29. BAE Fan Page with Jobs Tab 29
  30. 30. Amazon Warriors FB Fan Page 30
  31. 31. Amazon Warriors FB Fan Page 31
  32. 32. Sourcing Veterans Through LinkedIn
  33. 33. Sourcing Veterans Through LinkedIn
  34. 34. Sourcing Veterans Through LinkedIn
  35. 35. Building a Game Plan for Recruiting Veterans• Increase theTeam’s Level of Knowledge• Define Your Targets & Prioritize• Start Building Your Stories – Veteran Employees• Build Targeted Recruitment Ad Campaigns• Measure & Optimize Your Campaigns & Efforts 35
  36. 36. Q&ASpeaker Contact Info –Lisa Rosser – Founder & Military Recruiting Expertlisa@TheValueOfaVeteran.comwww.linkedin.com/in/lisarosserwww.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteranNeil Costa – Founder & CEOneil.costa@hireclix.comhttp://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 36

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