Facebook Recruiting Strategies<br />Educational Webinar Series: August11th, 2011<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Q&A
Please Ask Away
Social Media - Twitter - #hireclix#recruiting</li></li></ul><li>3<br />Fish Where the Fish Are…<br />661.5M Global Users<b...
4<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
5<br />Facebook – One Third of All Banner Ads<br />
6<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
Do you use Facebook for personal activities?
Do your employees use Facebook?
Do you want to recruit talent from 18-65?</li></li></ul><li>7<br />Initial Steps to Create a Facebook Presence<br /><ul><l...
  Fan Page for Success
  Leveraging Proven Tools
  Build a Content Game Plan</li></li></ul><li>8<br />Social Recruiting - Facebook<br /><ul><li>Targeted Ads are Cost Effec...
Facebook Fan Pages Build  a Talent Network</li></li></ul><li>9<br /> Rapidly Create Facebook Ads<br />
10<br /> Targeting Users by Profile Information<br />
11<br /> Targeting Facebook Ads<br />
12<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
13<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Tale...
14<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
15<br />Corporate Page vs. Dedicated Page<br />
16<br />Facebook for Your Employment Brand<br />
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Facebook recruiting strategies hire clix - social recruiting series - august 11th

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Recruitment Advertising with Facebook - Use Facebook Fan Page for Recruiting HireClix - Recruitment Marketing Agency

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Facebook recruiting strategies hire clix - social recruiting series - august 11th

  1. 1. Facebook Recruiting Strategies<br />Educational Webinar Series: August11th, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics
  4. 4. Facebook Recruiting – It’s Serious, Start Now
  5. 5. Are you Ready for Facebook?
  6. 6. Driving Candidates with Targeted Facebook Ads
  7. 7. Building a Facebook Fan Page Strategy
  8. 8. Q&A
  9. 9. Please Ask Away
  10. 10. Social Media - Twitter - #hireclix#recruiting</li></li></ul><li>3<br />Fish Where the Fish Are…<br />661.5M Global Users<br />* Inside Facebook - April 2011 <br />
  11. 11. 4<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
  12. 12. 5<br />Facebook – One Third of All Banner Ads<br />
  13. 13. 6<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
  14. 14. Do you use Facebook for personal activities?
  15. 15. Do your employees use Facebook?
  16. 16. Do you want to recruit talent from 18-65?</li></li></ul><li>7<br />Initial Steps to Create a Facebook Presence<br /><ul><li> Create a Facebook Advertising Strategy
  17. 17. Fan Page for Success
  18. 18. Leveraging Proven Tools
  19. 19. Build a Content Game Plan</li></li></ul><li>8<br />Social Recruiting - Facebook<br /><ul><li>Targeted Ads are Cost Effective
  20. 20. Facebook Fan Pages Build a Talent Network</li></li></ul><li>9<br /> Rapidly Create Facebook Ads<br />
  21. 21. 10<br /> Targeting Users by Profile Information<br />
  22. 22. 11<br /> Targeting Facebook Ads<br />
  23. 23. 12<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  24. 24. 13<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Talent Pipeline<br />Connect with Candidates in Hiring Cycle<br />Build Campus Career Office Relationship<br />
  25. 25. 14<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  26. 26. 15<br />Corporate Page vs. Dedicated Page<br />
  27. 27. 16<br />Facebook for Your Employment Brand<br />
  28. 28. 17<br />Facebook Fan Page = Engagement & Dist.<br />
  29. 29. 18<br />Facebook Fan Page = Dist. & Engagement <br />
  30. 30. 19<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  31. 31. Tracking for ATS & Google Analytics
  32. 32. Modifying & Optimize</li></li></ul><li>20<br />Facebook Recruiting Ecosystem<br />
  33. 33. 21<br />Facebook Recruiting Ecosystem<br />
  34. 34. 22<br />Facebook Recruiting Ecosystem<br />
  35. 35. 23<br />Common Mistakes using Facebook<br /><ul><li> Job Pollution vs. Recruiting
  36. 36. SPAM
  37. 37. No Policy
  38. 38. Lone Wolves
  39. 39. Starts & Stops </li></li></ul><li>24<br />Facebook Recruitment Marketing Value<br /><ul><li>Serious Volume of Users
  40. 40. True Passive Candidate Audience
  41. 41. Low Cost Threshold to Start
  42. 42. Sophisticated Targeting for Ads –
  43. 43. Education
  44. 44. Employer
  45. 45. Geography
  46. 46. Interests
  47. 47. Fan Page to Engage Talent Community
  48. 48. Window into Corporate Culture</li></li></ul><li>25<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Offices in San Diego, CA & Santa Clara, CA<br />Digital Recruitment Marketing Experience<br />Former Monster.com Digital Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  49. 49. 26<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
  50. 50. Facebook
  51. 51. LinkedIN
  52. 52. Targeted Recruiting Ads
  53. 53. Pay-Per-Click Recruiting
  54. 54. SEO for Recruiting
  55. 55. Content Development</li></li></ul><li>27<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Kev Wizst – Director of West Coast Client Services<br />Kev.wizst@hireclix.com<br />Neil Costa – Founder<br />neil.costa@hireclix.com<br />www.hireclix.com<br />www.twitter.com/hireclix<br />www.facebook.com/hireclix<br />

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