7. TALENT SOLUTIONS
1
De 4 belangrijkste trends in recruitment
2
3
4
Sociale professionele netwerken
Het werven via mobiel
Het in contact komen met passieve professionals
Company/Employer branding
14. TALENT SOLUTIONS
An Introduction to LinkedIn Media
Alex Charraudeau – Media Solutions Consultant
Michelle Lederman – Account Manager
Amsterdam September 2013
Last update: January 8, 2013
15. TALENT SOLUTIONS
Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
5. How to measure success
16
35. TALENT SOLUTIONS
Staffing companies are shifting to more efficient
strategies
CRM/ ATS reliance,
Reactive
Sourcing excellence,
team-wide pipelining
Internal and external
talent engagement
Post-and-pray Targeted engagement
Engage everywhere,
including mobile
Employees as niche
brand ambassadors
Success metrics
World class marketing
of brand
Talent data guides
business strategy
Developing
Foundational
Strategic
Early emphasis on
passive talent/ Biz Dev
Job board and social
recruiting
Defined Unique Selling
Proposition
Traditional
Segment-specific
campaigns
37
36. Staffing companies are becoming more
strategic
Reactive:
Labor-intensive
Applicant quantity focus
Req to req process
Developing
Foundational
Strategic
Traditional
Strategic:
Efficient
Quality of placement focus
Proactive pipeline-based process
38
38. TALENT SOLUTIONS
Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
40
40. TALENT SOLUTIONS 42
Put the right message in front of theright audienceon your careers page
Establish your market expertise and deliver unique
messages for clients, candidates, and internal hiring
• Geography
• Function
• Industry
• Seniority
43. TALENT SOLUTIONS
The ad campaign will drive relevant traffic to the careers page
45
Career Page Traffic in September is through 20th September
(The campaign has 8 more days left to deliver)
0
500
1.000
1.500
2.000
2.500
3.000
jan-13 feb-13 mrt-13 apr-13 mei-13 jun-13 jul-13 aug-13 sep-13
Organic Traffic Campaign Traffic Job Clicks
Launch of Traffic
Driving
Campaign
600,026
Ad impressions delivered
3,149
Clicks
~30%
of traffic to Careers Page is
clicking on a job
44. TALENT SOLUTIONS
Follower growth increases
60%
increase in traffic
from LinkedIn on
corporate website
Increase in
new visitors to
corporate
website
48. TALENT SOLUTIONS
Increase your followers on LinkedIn
71%
68%
61%
New Jobs
News and Insight
New Projects
and Initiatives
6,747 followers6,998 followers7,204 followers7,698 followers8,012 followers8,557 followers9,389 followers10,000 followers!!! Follow
49. TALENT SOLUTIONS
Engagement improves the effectiveness of your proactive outreach
0%
10%
20%
30%
40%
50%
60%
Not Engaged with Brand Engaged with Brand
InMail Response Rates
24%
52%
12% increase in
response after ad
campaign launched
52. TALENT SOLUTIONS
LinkedIn allows agencies to generate value for
their clients in multiple ways
Proactive
Sourcing
Automatic
Sourcing
54
Recruiter & Talent Pipeline238M+ Professionals
on LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements
for Your Clients
53. TALENT SOLUTIONS
836 followers
836 followers
Veteran MobileTop Performer
Find and Engage the world’s best passive talent
Expand your reach to
Access the full network
Added to project
Met her. Ready to move in 6 months. Follow up in Oct.
Talent Verzekeringen
Talent Verzekeringen
Megan Jain
at Acme Systems
San Francisco Bay Area I Internet I via Networking
Talent Verzekeringen
55
Engage candidates
directly with InMail
Manage your pipeline
of talent
54. TALENT SOLUTIONS
LinkedIn Recruiter:
Supercharge your employee productivity while reaching
the world’s best talent
Efficient and Collaborative
Contact any LinkedIn member directly
50 InMail per month per license
Send bulk InMails to reduce time
Own the data
Automate workflow with search alerts
Stay organized with group folders
Collaborate via shared projects & notes
Management reports
Proactive
Sourcing
56
Unrestricted Search
Access to the full network of 200M+
Directly contact people of interest
Full profile views
55. TALENT SOLUTIONS
Engaging world-class talent at scale does not stop
at proactive outreach…
Automatic
Sourcing
57
238M+ Professionals
on LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements
for Your Clients
56. TALENT SOLUTIONS
Financial Analyst
Bank of America
Sr. HR Director
Gap Inc.Amazon
Sr.
CLAFIS Ingenieus
HR Director
CLAFIS Ingenieus
Finance Manager
Mechanical Engineer
Bryan
Finance Analyst
Erica Steve
Director of HRMechanical
Engineer
CLAFIS Ingenieus
Mechanical Engineer
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
LinkedIn allows you to target every candidate
with relevant jobs automatically
More applications come from LinkedIn recommended jobs than searches
5858
Automatic
Sourcing
57. TALENT SOLUTIONS
Members see personalized jobs every time
they log in
Erica Robertson
Your ideal candidate
Mechanical Engineer
CLAFIS Ingenieus
Mechanical Engineer
Mechanical Engineer
Juniper Networks
LiveOps
Mechanical Engineer
Senior
5959
Automatic
Sourcing
58. TALENT SOLUTIONS
What do candidates see when they visit your
employees’ profiles?
Viewing profiles is the #1
activity on LinkedIn
6060
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Mechanical Engineer
59. TALENT SOLUTIONS
Engage them with personalized messaging
Erica Robertson
Engineering
Picture yourself with a career in
Engineering at
at CLAFIS Ingenieus
CLAFIS Ingenieus
6161
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Mechanical Engineer
60. TALENT SOLUTIONS
Note: company page viewers reflect unique members visiting your company page
62
Your company page experience is limited
today
62
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Mechanical Engineer
61. TALENT SOLUTIONS
Join the team that is transforming the future.
We are passionate about what we do.
Companies Home | CLAFIS Ingenieus
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the fast-
paced world at our headquarters. Every
day, our employees are working on
exciting projects that make a real
difference for our customers.
Plus, we’re really excited to show off our
newly remodeled office space!
Check out the links below for more about
us:
Our Career Site ►
CLAFIS Ingenieus 390 followers
CLAFIS Ingenieus
CLAFIS Ingenieus
Mechanical Engineer
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Mechanical Engineer
Mechanical Engineer
Mechanical Engineer
Director of Engineering
Director of Engineering
Senior Mechanical Engineer
Senior Mechanical Engineer
Careers
Establish yourself as a trusted advisor to
candidates with rich branding
6363
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Mechanical Engineer
62. TALENT SOLUTIONS
Increased engagement with talent doubles
the effectiveness of your proactive outreach
64
Researching
your company
Viewing
relevant jobs
& media
Following
your company
Likelihood to
accept an InMail
NO PREVIOUS ENGAGEMENT ~20%
>30%
>40%
Researching
or
Viewing
or
Following
1 PREVIOUS TOUCHPOINT
+ +
Erica Robertson
Your ideal candidate
Mechanical Engineer
