Boston - Facebook recruiting seminar hire clix - social recruiting series - june 29th

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HireClix Facebook recruitment advertising for targeting passive candidates.

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Boston - Facebook recruiting seminar hire clix - social recruiting series - june 29th

  1. 1. Facebook Recruiting Seminar<br />Educational Seminar Series: June 29th, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics
  4. 4. Facebook Recruiting – It’s Serious, Start Now
  5. 5. Are you Ready for Facebook?
  6. 6. Driving Candidates with Targeted Facebook Ads
  7. 7. Building a Facebook Fan Page Strategy
  8. 8. Q&A
  9. 9. Please Ask Away
  10. 10. Social Media - Twitter - #hireclix#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Offices in San Diego, CA & Santa Clara, CA<br />Digital Recruitment Marketing Experience<br />Former Monster.com Digital Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  11. 11. 4<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
  12. 12. Facebook
  13. 13. LinkedIN
  14. 14. Targeted Recruiting Ads
  15. 15. Pay-Per-Click Recruiting
  16. 16. SEO for Recruiting
  17. 17. Content Development</li></li></ul><li>5<br />Fish Where the Fish Are…<br />661.5M Global Users<br />* Inside Facebook - April 2011 <br />
  18. 18. 6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
  19. 19. 7<br />Facebook – One Third of All Banner Ads<br />
  20. 20. 8<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
  21. 21. Do you use Facebook for personal activities?
  22. 22. Do your employees use Facebook?
  23. 23. Do you want to recruit talent from 18-65?</li></li></ul><li>9<br />Initial Steps to Create a Facebook Presence<br /><ul><li> Create a Facebook Advertising Strategy
  24. 24. Fan Page for Success
  25. 25. Leveraging Proven Tools
  26. 26. Build a Content Game Plan</li></li></ul><li>10<br />Social Recruiting - Facebook<br /><ul><li>Targeted Ads are Cost Effective
  27. 27. Facebook Fan Pages Build a Talent Network</li></li></ul><li>11<br /> Rapidly Create Facebook Ads<br />
  28. 28. 12<br /> Targeting Users by Profile Information<br />
  29. 29. 13<br /> Leverage Logos & Images for Facebook Ads<br />
  30. 30. 14<br />Targeting Facebook Ads<br />
  31. 31. 15<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  32. 32. 16<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Talent Pipeline<br />Connect with Candidates in Hiring Cycle<br />Build Campus Career Office Relationship<br />
  33. 33. 17<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  34. 34. 18<br />Corporate Page vs. Dedicated Page<br />
  35. 35. 19<br />Facebook for Your Employment Brand<br />
  36. 36. 20<br />Facebook Fan Page = Engagement & Dist.<br />
  37. 37. 21<br />Facebook Fan Page = Dist. & Engagement <br />
  38. 38. 22<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  39. 39. Tracking for ATS & Google Analytics
  40. 40. Modifying & Optimize</li></li></ul><li>23<br />Facebook Recruiting Ecosystem<br />
  41. 41. 24<br />Facebook Recruiting Ecosystem<br />
  42. 42. 25<br />Facebook Recruiting Ecosystem<br />
  43. 43. 26<br />Common Mistakes using Facebook<br /><ul><li> Job Pollution vs. Recruiting
  44. 44. SPAM
  45. 45. No Policy
  46. 46. Lone Wolfs
  47. 47. Starts & Stops </li></li></ul><li>27<br />Facebook Recruitment Marketing Value<br /><ul><li>Serious Volume of Users
  48. 48. True Passive Candidate Audience
  49. 49. Low Cost Threshold to Start
  50. 50. Sophisticated Targeting for Ads –
  51. 51. Education
  52. 52. Employer
  53. 53. Geography
  54. 54. Interests
  55. 55. Fan Page to Engage Talent Community
  56. 56. Window into Corporate Culture</li></li></ul><li>28<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Neil Costa – Founder<br />neil.costa@hireclix.com<br />www.hireclix.com<br />www.twitter.com/hireclix<br />www.facebook.com/hireclix<br />

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