These slides compliment the webinar delivered by Lis Wilson. Within the webinar, Lis looks at what a good recruiter does different and what you can do different as an in-house recruiter. The webinar has been designed to raise questions about your own social recruiting strategy and how you can use LinkedIn to source passive and active candidates. If you would like to view the full webinar, please email marketing@shorebird-rpo.com and we will happily email the recording immediately, or why not join our LinkedIn Webinar Network to access all our archives http://linkd.in/1acZPdh

1. 1

4. Lis Wilson
“Helping companies with
direct hiring strategies
through technology and
social media”
Lis.wilson@shorebird-rpo.com

5. Welcome
The webinar will cover:
 What statistics and experience can tell us
 Key tools recruiters use to source talent on
LinkedIn
 Expectations and ROI
 Key elements in your social recruiting policy

6. In-house or Outsource
A) Do you have an in-house recruitment team?
B) Do you outsource to recruitment agencies?
C) Both?

7. Know any?

8. What do they do different?
• Know their market
• Know their candidates
• Understand the jobs specifications
• Know where & how to advertise &source
• Know how & where to network
• Get the tech & proficient
• Know how to convert the passive candidate
• Fast
Source: LinkedIn Essentials The Modern
Recruiters Guide

9. “Lies, Dammed Lies & Statistics”
53% of sourcers rely on
network between 501- 2,000
38% sourcers send inmails,
but only 6% pick up the phone
41% of recruiters spend up
to $999 per month on social
recruiting
73% recruiters highlight
company culture to win war
on talent
11.7 – The Average number
of Job Views per advert on LI
in UK
Sources:
•Bullhorn Social recruiting Activity Report 2014
•JobVite Social Recruiting Report 2014
•Social Talent & AMS Global Sourcing Survey
Results 2014

10. Paid or Free?
Tools

11. Tools (Free)
• Profiles & Company Pages
• Groups
• Phone, Connect, Email
• Boolean
• Your Employees & Referrals
• Share Content
• Follow & Company Insider Buttons
• Analytics

12. Tools (Paid)
• LinkedIn Recruiter Platform
• Inmail
• LinkedIn Jobs
• Careers
• Work for us
• Sponsored Updates
• Talent Brand Index

13. Goals
• Increase hits to website
• Increase in quality applicants
• Increase in number of hires
• Reduce time to hire
• Improved talent brand

14. Measurement Tools
• Your Web Analytics
• Your ATS
• Surveys
• LinkedIn Analytics
• Talent Brand Index

15. Talent Brand
Source: LinkedIn
Talent Trends 2014
56%
Candidates who say the most important factor
when considering a new job is that the company has
a reputation as a great place to work

16. Social Recruiting Policy
• Get buy in from decision makers
• Gather facts & listen
• Involve other teams (e.g Marketing, Sales, IT)
• Define responsibilities & scope
• Empower & train employees
• Create the right space & communicate
• Monitor, review & adapt

18. Merry
Christmas &
Happy New
Year
From Shorebird RPO

19. Telephone: 0113 322 7240
Website: www.shorebird-rpo.com
Email: marketing@shorebird-rpo.com
LinkedIn: http://linkd.in/1acZPdh
Twitter: https://twitter.com/ShorebirdRPO
Slideshare:http://slidesha.re/1h0ikOW
Thank you

20. LinkedIn Modern Recruiters Guide
LinkedIn Talent Trends 2014
Global Sourcing Survey Results 2014
2014 Global Social Recruiting Activity Report
Social Recruiting Objectives
Aligning your Consumer Brand and your Talent Brand
Jobvite Social Recruiting Survey 2014
Useful References