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HireClix - Recruitment Advertising Webinar - Anatomy PPC Recruiting

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HireClix - Recruitment Advertising

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HireClix - Recruitment Advertising Webinar - Anatomy PPC Recruiting

  1. 1. The Anatomy of Pay-Per-Click Recruiting<br />Educational Webinar Series: May 5, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Host – Neil Costa
  3. 3. Webinar Topics –
  4. 4. Search engine optimization (SEO) & search engine marketing (SEM)
  5. 5. How pay-per-click (PPC) recruitment marketing campaigns work
  6. 6. The difference between Indeed, Simply Hired, JuJu and Google
  7. 7. Bidding strategies for PPC recruiting
  8. 8. Applicant tracking systems and a PPC recruiting campaign
  9. 9. Q&A
  10. 10. Chat & Questions via GoToMeeting
  11. 11. Social Media - Twitter - #recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Recruiting & Digital Marketing Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  12. 12. 4<br />Does PPC Matter?<br />
  13. 13. 5<br />SEO vs. SEM/PPC<br />
  14. 14. 6<br />SEO vs. SEM/PPC<br />Pay-Per-Click Ads<br />Pay-Per-Click Ads<br />
  15. 15. 7<br /> End User Search Behavior - Views <br />Courtesy of User Centric, Inc<br />
  16. 16. 8<br /> End User Search Behavior - Clicks <br />
  17. 17. 9<br />SEO vs. SEM/PPC<br />
  18. 18. 10<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
  19. 19. 11<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<br />Bid @ $0.65<br />Company D<br />Bid @$0.30<br />
  20. 20. 12<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
  21. 21. 13<br />Facebook PPC – Laser Focused Targeting<br />
  22. 22. 14<br />Bidding Strategies for PPC Campaigns<br />What are the Best Bidding Strategies?<br />
  23. 23. 15<br />PPC Bidding Varies by Geo & Demand<br />
  24. 24. 16<br />Bidding Strategies for PPC Campaigns<br /><ul><li>Set a Baseline to Start Accumulating Data
  25. 25. Use Information to:
  26. 26. Find Leverage Points
  27. 27. Triage Underperformers
  28. 28. Have Patience to Ride out Ebbs and Flows
  29. 29. Don’t be Afraid to Pause
  30. 30. Value in Aggregators than Major Search Engines
  31. 31. Be Cautious of the Universal Bid Strategy</li></li></ul><li>17<br />ATS Tracking – Accurate & Easy<br />https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed<br />Simply Hired – ATS integration information <br />Indeed – ATS integration information<br />
  32. 32. 18<br />Tracking & Reporting = ROI<br />Expect Great Reporting…<br />
  33. 33. 19<br />Reporting for Recruitment Ad Campaigns<br />
  34. 34. 20<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Kevin Wizst – Director of Client Services, West Coast <br />Kev.wizst@hireclix.com<br />Neil Costa – CEO<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />

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