Google analytics workshop exploring what KPI's are important, how to use goals, events and multi funnels

1. Google Analytics Workshop
@jrc.agency

2. jrc.agency | @jrc_agency /jrc.agency
Agenda
• Introductions
• Business / Marketing Goals
• Current campaigns people are running
• How do you measure success? What does
success mean?
• Overview of Web Traffic
• Dive into some tools
• Pick up key metrics along the way
• Objective is to be more strategic with your
campaigns

3. jrc.agency | @jrc_agency /jrc.agency
Jonny Ross
- Managing Director of an award-winning digital agency (jrc.agency)
- Named in Business Insider’s 2016 ‘42 under 42’

4. jrc.agency | @jrc_agency /jrc.agency
What are your business and marketing
goals?

5. jrc.agency | @jrc_agency /jrc.agency
Current Campaigns?

6. jrc.agency | @jrc_agency /jrc.agency
How do you currently measure
success?

7. jrc.agency | @jrc_agency /jrc.agency
Overview of web traffic
• Organic
• Paid
• Display
• Social
• Email
• Referral
• Direct

8. jrc.agency | @jrc_agency /jrc.agency
Tools
• Google webmaster tools
• Google Analytics
• Facebook and Twitter analytics
• Hootsuite
• Sprout Social
• Mailchimp
• Moz
• Majestic
• SemRush
• For more tools search “jrc 99 tools”

9. jrc.agency | @jrc_agency /jrc.agency

10. jrc.agency | @jrc_agency /jrc.agency

11. jrc.agency | @jrc_agency /jrc.agency

12. jrc.agency | @jrc_agency /jrc.agency
How we can help
• Digital Strategy & Campaigns
• Web design
• Training & Consultancy
• Paid & SEO
• Advertising
• Social & Email
• Content & PR

13. jrc.agency | @jrc_agency /jrc.agency
Next Events
• Friday
Digital Tools for Business Growth - Leeds AM
• 8th November
1-day digital marketing masterclass
• 12th December
1-day Tools, Google analytics, FB Advertising

14. Questions?
Website: jrc.agency
Email: jonny@jrc.agency
Telephone: 011 33 20 21 21
Twitter: @jrc_agency Facebook: @jrc.agency
Instagram: @jrc.agency LinkedIn: jrc.agency