1. Five must-follow
steps for enhancing
your staffing strategies

2. Introduction3
Source using social recruiting4
Supercharge your talent brand5
Build a stunning talent pipeline6
Engage your talent with compelling content7
Measure for success8
Conclusion10
Table of contents
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 2

3. A strategic
approach to staffing
The staffing industry is evolving. Social networking
is transforming recruiting methods, and altering the
behaviour of candidates and recruiters alike.
Candidates have more career choices, and clients have
more channels to research potential partners. Both
groups are making decisions based on their networks’
recommendations and the information they find online.
And increasingly, top talent doesn’t even enter the
marketplace. Passive candidates are recruited from
one role to another without actively searching for their
next position.
Staffing agencies now need to act more like marketers
to connect directly with the best candidates before
their competitors do. This means actively listening,
participating and engaging with targeted groups
and communities, developing strong talent brands
and building talent pipelines.
How can you secure top talent quickly and effectively
for your clients in this new recruiting landscape?
Here are five easy steps to enhance your staffing
strategy and become a stronger partner for your clients.
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 3

4. 75%
"PASSIVE"
OF THAT 75%
60%
OPEN TO
APPROACH
15%
COMPLETELY
SATISFIED
1. Source using
social recruiting
Most professionals no longer need to actively job-seek
and are connected via social media. They have extensive
professional networks, change roles more often and have
more channels available to find new jobs. It’s also likely
they’re being targeted by your competitors, and can
choose from multiple opportunities.
The good news is your talent pool has expanded, and
your ability to reach and engage that pool has improved.
You just need to be proactive, using the social tools at
your fingertips to communicate the right content, to
the right audience, at the right time.
Each person you connect with is also likely to be
connected to many others, so social recruiting is an
essential tool for tapping into quality talent pools and
locating hard-to-find talent.
Online professional social networks have now overtaken
traditional job boards as the primary source of quality
hires for staffing agency across the world.
75% of global candidates regard themselves as
"passive" – they’re not actively searching for work. But
a full 60% are open to being approached – only 15%
are completely satisfied in their roles and don't want to
move. But to engage with those open to opportunities,
you’ll have to reach out to them first.
Professionals attitude to new opportunities
TIP:
To tap into the full power of world’s largest
professional social network and actively
source for candidates, request a free
demo of LinkedIn Recruiter.
Source: Talent Trends 2014 LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 4

5. 2. Supercharge
your talent brand
If you want to actively engage with skilled professionals,
you need to think and act like a marketer and build a strong
talent brand via content marketing. If you don’t, you risk
getting a cold response when you reach out.
If, however, you have built your reputation as a relevant
and appropriate partner, your candidate will be more likely
to engage.
A strong talent brand can also help attract new clients to
your agency, as well as new talent recruitment specialists
to work for you.
People who already follow you on LinkedIn are 95% more
likely to respond to an InMail, and nearly 50% of people
are more likely to buy from a company they engage with
on LinkedIn.
TIP:
Discover more about crafting a great talent brand
for your agency with our Talent Brand Playbook.
Make sure your Company Page stands out.
This acts as an information hub for candidates
and clients to learn more about your agency’s
unique capabilities.
Attract followers for your agency. Your follower
base is a prime group of potential clients and
candidates to build relationships with.
Analyse key metrics. The analytics tab of your
Company Page offers rich data on how your
brand is performing.
Use Targeted Ads. Engage and influence key
LinkedIn members at virtually every touch point
on the site.
Use Employee Profile Ads. Take advantage
of the ad space on your employees profile to
promote your service.
5 steps to creating a great talent brand on LinkedIn
1
2
3
4
5
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 5

6. 3. Build a stunning
talent pipeline
Speed is more critical than ever in recruitment today.
Clients have tight deadlines and budgets.
Having a warm talent pipeline of quality professionals
is key. Nearly 80% of LinkedIn members are interested
in career opportunities from companies they follow, so
engage with them and grow your followers. Engaged
followers are three times more likely to apply for one
of your jobs than a non-follower.
You also need to supply candidates from a variety of
professions and geographical regions. The advantage
of online social networks is that they’re borderless.
People stay connected to former colleagues when
they move companies and even countries.
Instead of maintaining records manually, you can use
tools such as Talent Pipeline in LinkedIn Recruiter to
aggregate, track, contact and nurture talent leads.
FOLLOWERS ARE
3xMORE LIKELY TO
APPLY FOR ONE OF
YOUR JOBS
ENGAGED
TIP:
Imagine having a pool of warm candidates at
your fingertips for every hard-to-hire role.
Make it happen with these 12 tips.
Source: Student member insights
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 6

7. 4. Engage your talent
with compelling content
Target your status updates to specific followers using
criteria such as:
With Sponsored Updates, you can target people
outside your network – and they don’t have to be a
follower of your Company Page to see it. There is strong
engagement on weekends, so it’s worth considering an
always-on approach.
Relevant and valuable content is key if you want people
to notice and engage you. People come to sites such as
LinkedIn to learn more about their industry and its issues,
and they can be very receptive to the right material.
Great content is also more likely to be shared by your
followers among their own networks, amplifying and
extending your reach to not only candidates, but
potential clients too.
Status updates with a link can drive twice the engagement.
Including a YouTube video results in a 75% higher share
rate. Posts with an image generally enjoy a 98% higher
comment rate. Targeted content can achieve a 400%
increase in candidate conversions.
JOB
FUNCTION
SENIORITY GEOGRAPHY
CANDIDATE CONVERSION RATE
NON-TARGETED
CONTENT
TARGETED
CONTENT
TIP:
Great content will help establish relationships
with candidates and enhance their perception
of your brand. Learn how to create, share, and
optimise content with 5 Steps to Boosting Your
Talent Brand Through Content.
Source: Talent Trends 2014 LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 7

8. LinkedIn also has detailed reporting tools, so you can
measure your performance.
The Talent Brand Index measures how well you’re
reaching and engaging professionals with your social
recruitment strategy. You can monitor your score and
see how it rises against your peers.
You can also measure your social recruitment strategy
on LinkedIn by tracking your Talent Brand Index score
over time, against competitors, across geographies
and across functions.
5. Measure for success
A modern talent leader lives and dies by the mantra:
You need to be able to measure your results and
refine your strategy as needed. Some key indicators
of success are:
In-house metrics
• Your number of successful placements increases.
• The time taken to fill positions reduces.
Online metrics
• You are growing your number of followers.
• Traffic to your content increases.
• Response rates to your job ads go up.
"If you can’t measure it,
you can’t manage it."
TIP:
Find out more about measuring your talent
brand and see how you shape up against
your peers.
332M+ LinkedIn Members
Talent Brand Reach
Talent Brand Engagement
51,2777
366,263
14.0%
Talent
Brand
Index
=
Source: Talent Brand Index
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 8

9. RECRUITMENT SPEND
LINKEDIN
TALENT
SOLUTIONS
TRADITIONAL
50%
SAVING
Case study:
Stellar Recruitment
Stellar Recruitment needed to reach a global network
of candidates. Through LinkedIn, it built a profile and
tops the Talent Brand Index in the Australian mining, oil
and gas industry. It added 3000 candidates to its talent
pool and made 60 senior placements in eight months. It
identifies candidates in days, and recruitment costs are
down by 50%.
RECRUITMENT
METHOD
“LinkedIn Talent Solutions is far more
powerful than just a sourcing tool. It’s also a
platform you can use to create a compelling
brand and value proposition for your
business.”
Scott MacDonald,
Chief Operating Officer, Stellar Recruitment.
READ MORE
Source: Talent Trends 2014 LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 9

10. Conclusion
Today, the world’s best recruiters act like marketers.
They’re engaging with candidates and clients through
social professional networks to keep their agency top of
mind, they’re able to recruit more efficiently and grow
their businesses as a result.
Building social recruiting into your staffing strategy
will enable you to:
• Tap into an deep talent pool of passive candidates
• Supercharge your talent brand
• Build a stunning talent pipeline
• Engage your talent with compelling content
• Measure for success
With the right tools at your fingertips, you can communicate
the right message, to the right audience, at the right time,
boost your agency’s reputation and surge ahead of
the competition.
To find out more about how LinkedIn Talent
Solutions can help you develop a killer staffing
strategy, download The Recruiting Firm’s
LinkedIn Field Guide.
LinkedIn Talent Solutions: Five must-follow steps for enhancing your staffing strategies 10

11. About LinkedIn
Talent Solutions
LinkedIn Talent Solutions offers a full range of
recruiting solutions to help organisations of all
sizes find, engage, and attract the best talent.
Founded in 2003, LinkedIn connects the
world’s professionals to make them more
productive and successful. With over 300
million members worldwide, including
executives from every Fortune 500
company, LinkedIn is the world’s
largest professional network.
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Discover additional insights:
business.linkedin.com/talent-solutions/staffing-agencies
Learn more about LinkedIn Recruiter: Request Free Demo
Questions? Contact the author, Andy Hu: ahu@linkedin.com
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