Social recruiting seminar maximizing linked in and facebook for recruiting 2.23.12

1,040 views

Published on

Social Recruiting

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,040
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social recruiting seminar maximizing linked in and facebook for recruiting 2.23.12

  1. 1. Social Recruiting Seminar:Maximizing LinkedIn & Facebook for Recruiting Educational Seminar Series: Fairfax, VA – February 23, 2012
  2. 2. What to Expect Today• Quick Intros• Seminar Topics • Social Recruiting - Its Serious, Start Now • LinkedIn Recruiting Products: Beyond Recruiter & Jobs • Key Strategies for Targeting Passive Candidates on LinkedIn • Best Practices in Negotiating Your LinkedIn Contract • Driving Passive Candidates with Facebook Targeted Ads • Facebook Targeted Marketing Case Study • Building a Facebook Fan Page Strategy• Q&A • Please Ask Away – Don’t hold until the end 2
  3. 3. About HireClix Understanding your Core Value?• Based in Boston, MA – California Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
  4. 4. Go Beyond Job Boards – Recruitment Advertising • Social Recruiting • Employee Referral Strategies • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development • Smart Use of Boards 4
  5. 5. Why a New Recruitment Marketing Mix? Number of Monthly Unique Visitors December 2011 – Compete.com 30 25 24.4 20 15.5 15 12.3 12.1 10 5 0 LinkedIn Indeed Monster CareerBuilder 5
  6. 6. Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats 6
  7. 7. Competition will Only Get Tougher 7
  8. 8. Competition will Only Get Tougher 8
  9. 9. Bidding Strategies for PPC Campaigns So Why Spend Your Recruiting Budget on LinkedIn? 9
  10. 10. Fish Where the Fish Are… 750M Active Global Users * Facebook.com - July2011$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions 10
  11. 11. LinkedIn Products You Probably Know• Job Postings – 30 Day• Job Slots – $1,200 Per year • Unlimited New Listings • Targeted placement to LinkedIn Members • Great SEO for Google • Push to Twitter• LinkedIn Recruiter – $8,200 Per year • Full access to LinkedIn database • 50 InMails per month – Some Rollover • Project Folders, Reminders, OFCCP compliance • Protected Corporate Asset 11
  12. 12. LinkedIn Solutions You Should Know About• LinkedIn Recruitment Ads• LinkedIn “Work with Us” Ads• LinkedIn “Jobs for You” Ads• LinkedIn Company Profile Pages• LinkedIn Direct Ads• LinkedIn New Solutions 12
  13. 13. LinkedIn Recruitment AdsTarget LinkedIn Users with Bigger Employer Branding 13
  14. 14. LinkedIn “Work with Us - Branded” 14
  15. 15. LinkedIn “Work with Us – Co-Brand” 15
  16. 16. LinkedIn “Work with Us – Picture Yourself” 16
  17. 17. LinkedIn Career Pages 17
  18. 18. LinkedIn DirectAds Target Passive Candidates 18
  19. 19. LinkedIn Recruitment AdvertisingLaser Focused Targeting of Passive Candidates 19
  20. 20. Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive 20
  21. 21. LinkedIn – New Solutions Talent Connect: • Connect with passive candidates as “Leads” • Import Resumes into LinkedIn Recruiter • CRM Tools – Talent Community & Communication Referral Engine: • Clearly Powerful Access but LinkedIn Only • Recruiter Seats Required for Engaging Candidates 21
  22. 22. Bidding Strategies for PPC Campaigns Negotiating Your LinkedIn Deal 22
  23. 23. 800M Active Global Users•Facebook.com - Jan 2012 23
  24. 24. Facebook – It’s Serious 2011 Ad Revenue - $4.05B 24
  25. 25. Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network 25
  26. 26. Target Facebook Ads to Passive Candidates 26
  27. 27. Targeting Candidates by Geography 27
  28. 28. Targeting Candidates by Profile Likes & Job Title 28
  29. 29. Targeting Users by Profile Information 29
  30. 30. Be Creative In Small Spaces… 30
  31. 31. Relevant Ads During Facebook Experience 31
  32. 32. Targeting Passive Candidates of All Stripes 32
  33. 33. Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services 33
  34. 34. Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT 34
  35. 35. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 35
  36. 36. Corporate Page vs. Dedicated Page 36
  37. 37. Facebook for Your Employment Brand 37
  38. 38. Build an Engaging Candidate Experience 38
  39. 39. Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 39
  40. 40. Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Share a Window into Corporate Culture 40
  41. 41. What’s Your Recruitment Marketing Mix? 41
  42. 42. Q&AHireClix Contacts –Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 42

×