This webinar discusses Facebook recruiting strategies. It covers how to create a Facebook presence through targeted ads and building a Facebook fan page to engage candidates and build a talent network. Initial steps include creating an advertising strategy, targeting key jobs and locations, and developing a content plan for the fan page. Tracking metrics is important to measure recruiting ROI from Facebook efforts. The webinar advocates using Facebook to reach the large pool of passive candidates and build an employer brand through a low-cost recruiting channel.

1. Facebook Recruiting Strategies Educational Webinar Series: September15th, 2011

3. Webinar Topics

4. Facebook Recruiting – It’s Serious, Start Now

5. Are you Ready for Facebook?

6. Driving Candidates with Targeted Facebook Ads

7. Building a Facebook Fan Page Strategy

8. Q&A

10. 4

11. 5 Fish Where the Fish Are… 750M Active Global Users * Facebook.com - July2011

12. 6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

13. 7 Competition will Only Get Tougher

15. Do you use Facebook for personal activities?

16. Do your employees use Facebook?

18. Starts & Stops

19. Job Pollution

20. No Clear Recruiting Call to Action

23. Target Key Jobs

24. Leverage Geo-graphic Targeting

25. Fan Page for Success

26. Leveraging Proven Tools

28. 13 Targeting Users by Profile Information

29. 14 Targeting Facebook Ads

30. 15 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

31. 16 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

32. 17 Corporate Page vs. Dedicated Page

33. 18 Facebook for Your Employment Brand

34. 19 Fan Page – Content is Key

35. 20 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship

37. More than 250-300 students braved the rain and came out to the campus event

38. Food truck sold out in three hours

39. Facebook ads targeted 480 MIT students

40. The campaign generated 7,000 impressions on campus

42. 23 Facebook Recruiting Ecosystem

43. 24 Facebook Recruiting Ecosystem

45. Tracking for ATS & Google Analytics

48. True Passive Candidate Audience

49. Low Cost Threshold to Start

50. Sophisticated Targeting for Ads –

51. Education

52. Employer

53. Geography

54. Interests

55. Fan Page to Engage Talent Community

57. Facebook

58. LinkedIN

59. Targeted Recruiting Ads

60. Pay-Per-Click Recruiting

61. SEO for Recruiting