HireClix recruitment advertising agency - facebook recruiting

1. Facebook Recruiting Strategies
Educational Webinar Series: November 10th, 2011

2. What to Expect Today
• Quick Intro
• Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now
• Are you Ready for Facebook?
• Driving Candidates with Targeted Facebook Ads
• Building a Facebook Fan Page Strategy
• Facebook for Campus Recruiting
• Facebook Recruiting Ecosystem
• Q&A
• Please Ask Away
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3. Understanding your Core
About HireClix
Value?
• Based outside of Boston, MA – Gloucester, MA
– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience
• Former Monster.com Digital Marketing
• Knowledge of Recruiting, Digital Marketing,
Communications & Branding
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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5. On Ocean of Passive Candidate…
750M Active Global Users
* Facebook.com - July2011
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6. Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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7. Competition will Only Get Tougher
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8. Social Media – Facebook Recruiting
• Targeted Ads are Cost Effective
• Facebook Fan Pages Build a Talent Network
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9. Rapidly Create Facebook Ads
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10. Targeting Users by Profile Information
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11. Targeting Facebook Ads
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12. Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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13. Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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14. Corporate Page vs. Dedicated Page
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15. Facebook for Your Employment Brand
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16. Common Mistakes using Facebook
• No Clear Ownership
• Starts & Stops
• Job Pollution
• No Clear Recruiting Call to Action
• Lacks Authenticity
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17. Facebook for Campus Recruiting
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18. Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand on Campus
Connect with Candidates on Campus
Build Campus Career Office Relationship
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19. Facebook Campus Recruiting by the numbers
•Date: May 18, 2011 @ MIT – Finals Week
•More than 250-300 students braved the rain and came out
to the campus event
• Food truck sold out in three hours
• Facebook ads targeted 480 MIT students
•The campaign generated 7,000 impressions on campus
•The Facebook ads sparked word of mouth among the students,
and many students at the event said they had heard about the
food truck through e-mails and texts they received from
friends.
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20. Facebook Recruiting Ecosystem
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21. Facebook Recruiting Ecosystem
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22. Facebook Recruiting Ecosystem
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23. Tracking & Reporting = Recruiting ROI
• Measure Spend
• Tracking for ATS & Google Analytics
• Modifying & Optimize
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24. Recruitment Marketing Mix?
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25. Facebook Recruitment Opportunities
• Serious Volume of Users
• True Passive Candidate Audience
• Low Cost Threshold to Start
• Sophisticated Targeting for Ads –
• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Window into Corporate Culture 25

26. Go Beyond Job Boards – HireClix
• Social
Recruiting
• Facebook
• LinkedIN
• Targeted
Recruiting Ads
• Pay-Per-Click
Recruiting
• SEO for
Recruiting
• Content
Development 26

27. Q&A
HireClix Contacts –
Scott Ryan – VP Client Services
scott.ryan@hireclix.com
Kev Wizst – Director of West Coast
Client Services
kev.wizst@hireclix.com
Neil Costa – Founder & CEO
neil.costa@hireclix.com
www.hireclix.com
www.twitter.com/hireclix
www.facebook.com/hireclix
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