Osmosis is the movement of water molecules across a semi-permeable membrane from an area of higher water concentration to lower concentration until equilibrium is reached. Water molecules move randomly based on their kinetic energy. For osmosis, the potential of water to move is measured by osmotic potential, which is negative when other substances are dissolved in water. Water always moves from areas of lower to higher water potential. Osmosis plays a key role in transporting water and nutrients in the body and growth in plants. It can also be used to purify water in reverse osmosis desalination processes.