The student's final advert design changed significantly from the original concept. The target audience remained late teens/young adult girls. Technology like Photoshop allowed the student to create a professional advert with different elements and fonts. The student feels the advert is suitable for the target audience by using a teenage model. Key challenges overcome were learning Photoshop skills and analyzing existing perfume ads. Technical skills gained include using selection, navigation, and text tools in Photoshop.