This document discusses opportunities for creative and technical development in an upcoming project. Creatively, the author can challenge themselves to produce a more rounded final product by continually improving and evaluating their work. Technically, they will have to learn new skills with Photoshop, InDesign, and layout tools. The skills developed, like research, design, and software proficiency, would be useful for roles like product researcher and designer. The project involves different media like print, web, and broadcast, with packaging design interesting the author most as it is universal and important to the product's success.

1. Opportunities
Opportunities
What creative opportunities can you see in this project? How could you challenge yourself
creatively in this project? You can refer to your previous experience here.
Most of the tasks that we have been presented with in this project have not been done so far
on this course so will be a challenge in itself. As for creatively pushing myself, I could push
myself to make a more creative and more rounded final product. In previous projects, I have
been quick to say that my products are finished and, at first, maybe haven’t got to a final
product I’m entirely happy with. For example, in recipe cards, I thought my product was finished
and couldn’t be improved, however, when I analysed it, I could add a lot more, therefore
wasting time on not pushing myself to keep producing improved versions of the product. To
avoid this, I will keep working and evaluating the product in various stages, while I push myself
to keep improving the product and getting a final product that I’m happy with at the end.
What technical opportunities for development are available in this project? What technical
challenges could you set yourself? You can refer to your previous experience here.
Due to one of the tasks been a web banner and another been the packaging of a product, I will
need to use software that I’m either inexperienced in or haven’t used before. This will be a
technical opportunity to develop my skills on software such as Photoshop and Indesign. I am
familiar with Photoshop and most of its tools, but the packaging and web banner may involve
tools that are unfamiliar to me, this is a technical challenge that I’m setting myself. As for
indesign, I have only used it in one previous task and I’m pretty unfamiliar with the technical
side of this software. Due to me using it for layouts, I only used the text and crop buttons. For
this project, I might be required to alter layouts using align tools and various other editing tools.
For that reason, this is one technical challenge I foresee in this project.
How could the skills you are using and developing here be useful in a professional context?
Consider the requirements for different job roles.
The first skill we are developing in this project is researching. We are picking various companies
and advertisements and analysing how they are good and what makes a good product and
advert in this particular market. This would help in a professional context by helping us identify
key characteristics in products and adverts that can be universally found in most markets or
niche markets such as this one. A researcher is required to have a look at existing products, see
what works, see what doesn’t and presents his findings back to the design and manufacturing
team to try and create a product that will sell well in the correct market. In essence, this job is
fundamental to the success of a product and therefore a company. Another skill that you can
develop here is your initial design work. Learning how to use various tools in design software is
key because the software has been used in this and previous projects will be the software used
in a professional scenario.
What opportunities for designing for different media does this project give you? Which final
product type interests you the most and why?
This project requires us to use different platforms of media. For example, the TV advertisement
will be the foundations for a broadcast piece, the web banner is a template for an e-media piece
and the initial advertisement is a print piece. As for the packaging of the product, when
designed, it could be used for any of the media forms mentioned. The prospect of making
products for all the media platforms, an idea that hasn’t been done yet on this course, is a
challenge. In my opinion, the packaging of the product interests me the most out of all the
tasks, due to it been universal and can potentially be used for all three media platforms. As well
as this, it interests me most because it’s the most important task in the project. Like in industry
and on a professional context, if you get the packaging wrong, the advertisement will be a
disaster because the consumers have already made their minds up about the product, du t o

2. the look of it.